Employee Advocacy Program Guide
How to plan, launch, and grow a successful employee advocacy program for your organization.
In social media, someone advocating for your brand is very powerful. Advocates give their friends, families, and colleagues trusted advice that is more credible than traditional advertising. They defend a business against negative messaging, volunteer ideas for product and service improvements, and they do it all for free. While enterprises tend to reach out externally, the best advocates hide in plain sight—their own employees.
What you’ll learn
- How to design and build an employee advocacy program that works for your organization.
- Important steps to consider when you roll out and implement your employee advocacy program.
- What success looks like and how to measure your employee advocacy program results.
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How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies