Meet our fearless leaders
Get to know the people that drive Hootsuite's success.
Ryan HolmesConnect with Ryan
Ryan founded Hootsuite in 2008. He has since been at the forefront of social business, leading our team while funding programs that empower the next generation of startups and entrepreneurs.
Sujeet KiniConnect with Sujeet
Sujeet leads our finance, facilities and legal departments. He has an extensive background in corporate finance and accounting at public and private companies, including leadership roles at OpenText, GT Group Telecom, and PwC.
Penny WilsonConnect with Penny
Penny leads our global marketing strategy—driving market leadership, awareness and demand generation. She has over 30 years of international experience delivering business growth in the technology industry.
Ajai SehgalConnect with Ajai
With more than 18 years of expertise, Ajai leads our engineers to improve our product and technology. Before Hootsuite, he helped scale Expedia from a startup of just 60 people into the world’s largest travel agency.
Irwan TjanConnect with Irwan
As our Security & Compliance lead, Irwan weaves controls throughout our products and processes. He has 20 years of security, compliance, audit, and consulting experience at companies like Expedia and Ernst & Young LLP.
Bob ElliotConnect with Bob
SVP Global, Enterprise Sales
Bob leads all aspects of Hootsuite’s global enterprise sales strategy and execution. He brings more than 20 years of leadership experience in building high-performing sales teams and driving revenue growth.
Kirsty TraillConnect with Kirsty
VP Customer Support
Kirsty ensures our support team delights customers and collects insights that improve our overall product. She has over 14 years of experience in sales, marketing, operations, and business management.
Jimmy DuvallConnect with Jimmy
As VP Product, Jimmy leads product management, product design, and global product strategy. Before landing in the nest, he gained over 20 years of product leadership experience at companies like Yahoo! and eBay.
Geordie HendersonConnect with Geordie
Geordie has been building software products and companies for over 15 years. Before Hootsuite, he co-founded and grew Metalogix Software through acquisition. He is an active investor and advisor in the Vancouver startup community.
Kevin O'BrienConnect with Kevin
Kevin has been managing large-scale partnership and channel programs for over 18 years. He has a wealth of leadership experience—building programs around distribution and reseller partners, app partners, and franchises.
Ambrosia VertesiConnect with Ambrosia
Ambrosia has built and developed top talent and employers for over a decade. At Hootsuite, her team drives our employee-centric culture and Social HR frontiers. She's also the co-founder of the music initiative #singitfwd.
Roger OrdeConnect with Roger
Global VP Customer Success
Roger builds lasting relationships with our customers through on-boarding, product adoption, and training. He has held Senior leadership roles at Workbrain, Inc., Algorithmics Inc., and IBM Corp.
Matt SwitzerConnect with Matt
VP Partnerships and Corporate Development
Matt has spent his career advising, merging, starting, and growing companies from Toronto to Hong Kong. Now in Vancouver, he creates value for our customers, partners, employees, and investors.
Traci MercerConnect with Traci
Global VP, Online Revenue
Traci is in charge of driving revenue throughout our online product ecosystem. For 15 years, she has created rapid & scalable B2B & B2C revenue growth in the North American and Asian Pacific markets with the Expedia, Inc. brands.
Kevin ZellmerConnect with Kevin
VP Corporate and Business Development
Kevin leads our corporate and business development, bringing over 19 years of SaaS internet experience to our team from categories ranging from e-commerce, community, and social.
Joseph SmithConnect with Joseph
Joseph leads our vision for long-term growth in the EMEA region. He has over 15 years of experience in technology and finance, with key leadership roles in Global Sales, Sales Operations, Consulting, and Brand Management.
Paula PepinConnect with Paula
Ensuring legal is never an obstacle to common sense, Paula leads our global legal function. She has over 13 years of legal leadership experience—most recently building Canpages into one of Canada's fastest growing businesses.