Meet our fearless leaders

Ryan Holmes,CEO

Ryan Holmes


Ryan founded Hootsuite in 2008. He has since been at the forefront of social business, leading our team while funding programs that empower the next generation of startups and entrepreneurs.

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Steve Johnson


Steve has worked in startups, technology, and business development. He also founded the software iAbida to improve communications for the teams working with special needs children.

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Ajai Sehgal, Chief Technical Officer at Hootsuite

Ajai Sehgal


With more than 18 years of expertise, Ajai leads our engineers to improve our product and technology. Before Hootsuite, he helped scale Expedia from a startup of just 60 people into the world’s largest travel agency.

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Sujeet Kini, Hootsuite CFO

Sujeet Kini


Sujeet leads our finance, facilities and legal departments. He has an extensive background in corporate finance and accounting at public and private companies, including leadership roles at OpenText, GT Group Telecom, and PwC.

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Irwan Tjan, CISO at Hootsuite

Irwan Tjan


As our Security & Compliance lead, Irwan weaves controls throughout our products and processes. He has 20 years of security, compliance, audit, and consulting experience at companies like Expedia and Ernst & Young LLP.

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Penny Wilson


Penny leads our global marketing strategy driving market leadership, awareness and demand generation. She has over 30 years of international experience delivering business growth in the technology industry.

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Bob Elliot, Hootsuite SVP Global, Enterprise Sales

Bob Elliott

SVP Global, Enterprise Sales

Bob leads all aspects of Hootsuite’s global enterprise sales strategy and execution. He brings more than 20 years of leadership experience in building high-performing sales teams and driving revenue growth.   

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Jimmy Duvall, Hootsuite VP Product

Jimmy Duvall

VP Product

As VP Product, Jimmy leads product management, product design, and global product strategy. Before landing in the nest, he gained over 20 years of product leadership experience at companies like Yahoo! and eBay.

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Simon Stanlake

VP Technology

Simon oversees the growth, development, and improvement of our technology platform. With degrees in both Computer Science and Honors Physics, he brings expertise in areas like location based services, DBMSs, logistics and analytics. 

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Geordie Henderson, Hootsuite VP, Engineering

Geordie Henderson

VP Engineering

Geordie has been building software products and companies for over 15 years. Before Hootsuite, he co-founded and grew Metalogix Software through acquisition. He is an active investor and advisor in the Vancouver startup community.

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Gregory Gunn

Gregory Gunn

VP Business Development

Greg leads partnerships, integrations, and international expansion at Hootsuite. His passion is crafting SaaS business solutions that bring together people, technology, and data. 

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Ambrosia Humphrey

Ambrosia Vertesi

VP Talent

Ambrosia has built and developed top talent and employers for over a decade. At Hootsuite, her team drives our employee-centric culture and Social HR frontiers. She's also the co-founder of the music initiative #singitfwd.

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Kevin O'Brien
Kevin O'Brien

VP Partners

Kevin has been managing large-scale partnership and channel programs for over 18 years. He has a wealth of leadership experience— building programs around distribution and reseller partners, app partners, and franchises.

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Kirsty Traill

Kirsty Traill

VP Customer Support

Kirsty ensures our support team delights customers and collects insights that improve our overall product. She has over 14 years of experience in sales, marketing, operations, and business management.

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Roger Orde

Global VP Customer Success

Roger builds lasting relationships with our customers through on-boarding, product adoption, and training. He has held Senior leadership roles at Workbrain, Inc., Algorithmics Inc., and IBM Corp. 

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Matt Switzer

Matt Switzer

VP Partnerships and Corporate Development

Matt has spent his career advising, merging, starting, and growing companies from Toronto to Hong Kong. Now in Vancouver, he creates value for our customers, partners, employees, and investors. 

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Traci Mercer, Global VP of Online Revenue at Hootsuite

Traci Mercer

Global VP, Online Revenue

Traci is in charge of driving revenue throughout our online product ecosystem. For 15 years, she has created rapid & scalable B2B & B2C revenue growth in the North American and Asian Pacific markets with the Expedia, Inc. brands.

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DeeAnna McPherson

Dee Anna McPherson

VP Marketing

Dee Anna leads our marketing strategy, drives growth, and builds our global brand. She was previously the VP of Marketing at Yammer where she propelled 300% annual growth and a $1.2 billion acquisition by Microsoft.

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Kevin Zellmer

Kevin Zellmer

VP Corporate and Business Development

Kevin leads our corporate and business development, bringing over 19 years of SaaS internet experience to our team from categories ranging from e-commerce, community, and social.

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Celso Ferraz, Hootsuite VP, Latin America

Celso Ferraz

VP Latin America

Celso leads our expansion in Latin America—fostering relationships with customers & partners while growing our team. Before Hootsuite, he launched new business ventures in Brazil, Mexico, Colombia, Peru and Chile.    

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Simon Trilsbach, VP APAC

Simon Trilsbach


Simon heads up our expansion across the Asia Pacific region. Before joining Hootsuite, he was VP, APAC at Socialbakers, leading and executing in-market strategies that drove exponential growth of the business.

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Joseph Smith, GM EMEA at Hootsuite

Joseph Smith


Joseph leads our vision for long-term growth in the EMEA region. He has over 15 years of experience in technology and finance, with key leadership roles in Global Sales, Sales Operations, Consulting, and Brand Management.

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Paula Pepin

Paula Pepin

General Counsel

Ensuring legal is never an obstacle to common sense, Paula leads our global legal function. She has over 13 years of legal leadership experience—most recently building Canpages into one of Canada's fastest growing businesses.

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