Fast-track social growth with Hootsuite Advanced
Take your social strategy to the next level with Hootsuite Advanced — built for social pros who need to move faster, collaborate better, and measure beyond vanity metrics.
What do you get with Hootsuite Advanced?
Manage unlimited social media accounts
No more logging in and out of dozens of platforms every day. You can post, schedule, and plan content across all your social media accounts in one place.
Deeper analytics and social listening
Take social media reporting to the next level with limitless report templates and customizations. Plus, search the past 30 days for brand mentions, forecast trends, and summarize with AI.
Add seats as you grow
We created Hootsuite Advanced for businesses of any size that need advanced social media management tools. Add as many users as you need.
Powerful tools that drive real business results
Drill down on what works to generate more value from every single social post.
Plus, offload tasks to AI and get it all done faster with time-saving collaboration tools.
See exactly what works for your audience and demonstrate value with powerful analytics. Customize reports with hundreds of metrics that matter to your team. Plus, measure your performance against 20 competitors and your industry at large.
Monitor everything people say and feel about your brand, industry, or a specific theme. Boost engagement by keeping tabs on trending topics, predicting future trends before they blow up, and digging deep into your audience demographics.
Post or schedule content to all your networks at once in a few clicks. See exactly when to post to get the most engagement, bulk upload up to 350 posts at once, and use AI to write captions and hashtags faster than ever.
Deliver a better customer experience and keep your inbox tidy with a unified inbox for all social accounts. Automate DMs with saved replies and auto-responses, chat with other agents, keep track of customer information, and more.
Set up automated custom approval workflows so the right people can approve content faster. Plus, ensure the most qualified person always replies to messages and comments with simplified inbox assignments and team chats.
The social media management and analytics aspect of this application is very powerful. It provides an amazing platform to gain powerful insights about customer engagement and retention.Unlock your brand’s full potential with the industry’s most powerful social media tools
Boost engagement, reach, followers, and brand recognition with a full suite of growth tools. All designed to help you unlock your org’s full potential.
Create engaging content way faster with AI and templates
Hootsuite’s AI writing tool instantly creates captions, generates hashtags, and transforms the latest trends into fresh posts. Bring it all together in seconds with built-in Canva templates, free stock images, and a content library where you can store your brand-approved content.
Provide top-tier customer care (and save time) with an automated social media inbox
Answer messages faster and delight customers with saved and automated replies and customer satisfaction surveys. Ensure quick responses from the most qualified team members with skill-based routing. Always give agents the context they need with internal chat, notes, and conversation histories.
Track the performance of every post (and prove your impact)
Analyze data and report on your social media performance with custom analytics and reports. View your top-performing posts, keep an eye on up to 20 competitors, and see exactly when to post to get the most engagement. Plus, share or export reports in the way that works for you.
Monitor what people are saying about your brand or industry
See what people are saying — and how they feel — about your brand with social listening. Search the past 30 days for mentions of your company, competitors, relevant topics, and hashtags. Plus, forecast future trends, find the right influencers, and summarize mountains of data with AI .
Get more out of every single advertising dollar
Manage your paid and organic content side by side in one convenient dashboard. Know which ads drive the highest engagement and conversions by tracking ad performance alongside your organic posts. Plus, whip up social ads with AI and Canva in seconds and boost or auto-boost your organic posts in a few clicks.
More Hootsuite Advanced features
Hootsuite is more than just a multi-network publishing tool. It’s an all-in-one social media performance engine designed to help you — and your team — streamline your entire strategy.
Link in bio
page builder
Drive traffic from social media bios to your website with a custom link in bio page. Brand it with your brand name, a logo, a custom link, and more.
Approval
workflows
Ensure every post is error-free, on-brand, and consistent by allowing team members to approve posts before publishing.
Content library
and stock images
Store approved post templates and images in Hootsuite for easy access and reuse. Need fresh content? Grab free stock images and GIFs right from your Hootsuite dashboard.
Post and
message tagging
Add tags to posts to better track performance. Plus, tag messages in Inbox to assign conversations to teammates, analyze themes, and prioritize conversations.
Inbox performance reporting
Improve productivity by tracking your team’s metrics. Monitor customer response and resolution times, customer satisfaction, and more in Analytics.
Automatic message routing
Automatically route messages to the right agents so your customers get quicker responses from the most qualified people.
Suspend scheduled posts
In the event of a crisis or shift in trends, you can easily suspend scheduled posts to avoid publishing something insensitive or inappropriate.
Sharing
and exporting
Export your content calendar, analytics reports, inbox data, and more outside of Hootsuite. Plus, share data within Hootsuite or via email.
User access permissions
Control which features and social accounts your team members can access. Set custom permissions to control user access to specific social networks.
All the best brands on social media use Hootsuite
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Read Hootsuite customer reviews
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Frequently asked questions
Hootsuite Advanced is ideal for brands that want to fast-track social growth with unlimited social accounts plus advanced publishing, analytics, engagement, and collaboration tools. It comes with everything you need to make working solo or as a team even easier.
There’s no limit to the number of users you can add to Hootsuite Advanced. That means it's the ideal tool for small, medium, or large businesses and individuals. We designed it to be scalable to your needs. As you grow — and you will, as long as you’ve got Hootsuite — it’ll grow alongside you.
Need more options? Compare all Hootsuite plans.
Hootsuite Advanced is not the right tool for enterprise businesses that prefer a more hands-on approach to onboarding and training. Sound like you? Congrats, you’re a good fit for Hootsuite Enterprise!
If you’d like to level up with more robust social media tools — such as Hootsuite Amplify (employee advocacy), social listening powered by Talkwalker, or social media ROI analysis tools — you’ll want to consider Hootsuite Enterprise.
Oh, and organizations that want to take advantage of our Premier customer service offering should have a quick chat with a sales representative about Hootsuite Enterprise. (Trust us, they’re really nice).
Hootsuite Advanced offers a full suite of tools designed to save time and streamline social media management, specifically for social media teams.
Hootsuite Advanced users get:
Publishing tools: Unlimited scheduled posts, AI-powered social media content writer, drag-and-drop content calendar that shows all networks, recommended times to publish, bulk composer, hashtag generator, link in bio tool, scheduled post suspension, and more.
Unified social media inbox: Multi-platform social media inbox that lets you respond to messages across Facebook, Instagram, LinkedIn, X (Twitter), and WhatsApp; Saved replies, auto-responders, team chats, view if others are responding or plan to, search to find conversations and keywords in messages or contacts, agent collision, topics and topic automations, and more.
Detailed social media analytics: Reports with hundreds of social media metrics, customizable reports, competitive benchmarking, organic and paid ad analytics, report templates, and report exports.
Social listening tools: Sentiment analysis to see how people feel about your brand or a specific topic, the hottest trends by industry, Quick Search to monitor mentions, hashtags, and topics.
Workflow tools: If you’ve added more than one user to your Hootsuite Advanced account, you can access approval and workflow tools such as flexible post approvals, assigning DMs to team members, internal comments, and much more.
Hootsuite Advanced comes with analytics tools that uncover exactly how to get the most engagement and revenue out of your social media channels.
With Hootsuite analytics, you can:
Track hundreds of paid and organic social media metrics for Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest, and YouTube.
See the best time to post based on your goal and network, and automatically schedule posts to go live at that time.
Quickly create detailed templates and customizable reports to help you present and visualize data in a way that works for you.
Benchmark your performance against your competitors. Hootsuite Advanced users can compare five competitors at once.
Export reports in the format that works for you, including PDF, PowerPoint, or spreadsheets (.csv or .xlsx.) to share with others.
Schedule emailed reports. Set up recurring emailed reports to keep tabs on your progress.
Track inbox productivity. Analyze messaging and customer service stats within Analytics. Track customer satisfaction, conversation volume, handle time, resolved conversations, and much more.
The great thing about Hootsuite Advanced is that you don’t have to upgrade to get social listening. It includes tools that help you monitor brand mentions and sentiment. Plus, it’ll help you fill your calendar with content that actually resonates with your target audience.
With Hootsuite Standard, you can monitor brand mentions and discover the sentiment behind specific topics, events, themes, and products.
Search the past 30 days for mentions of your brand, competitors, and trends, and compare five search results.
Summarize results with AI. Forget sifting through thousands of mentions. Hootsuite’s proprietary social listening AI condenses all the important information for you.
Detect peaks automatically so you never miss an uptick in brand mentions — good or bad.
Analyze how people feel about your brand and certain topics with sentiment analysis.
Hootsuite Listening can help inform what you post, find influencers, and even boost engagement.
Forecast trends and anticipate the future of conversations surrounding your brand.
Track top themes with word clouds that break down relevant subjects people are posting about in an easy-to-read format.
Track the most-used hashtags in your niche to get your content in front of more people and source ideas for what to post.
Dig into demographics, including user characteristics and geographic locations, to discover who’s the most engaged.
Find influencers and discover the best social media platforms for your niche.
… and so much more!
Skyrocket your growth with Hootsuite Advanced for free
Want instant access to every single Hootsuite Advanced feature? Try it completely free for 30 days. No strings attached.