Boost sales and reach with the no. 1 social media advertising dashboard
Get more from your ad budget by managing paid and organic content in one powerful dashboard. Launch, track, optimize, and report on every campaign — all in one place.
Get $500 USD in ad credits when you use Hootsuite to advertise on LinkedIn
Same spend, twice the reach.
Connect your LinkedIn ad account and spend $500 USD to receive a $500 USD credit to your LinkedIn advertising account. Check the Terms and Conditions of this offer to determine eligibility.
Grow revenue by managing your paid ads
and organic content in one place
Automatically turn top-performing posts into paid ads, reach new audiences, and get more out of every ad dollar with Hootsuite social advertising.
Maximize ROI by turning high-performing posts into targeted ads. Set smart triggers to automatically boost top content, track conversions in real time, and get clear insights into what’s driving sales — all from the Hootsuite dashboard.
Power up your social media strategy with in-depth analytics and side-by-side reporting for paid and organic posts. Create customized reports to show the performance of specific ads and campaigns.
Eliminate platform-hopping by bringing everything to a single tab. Plus, view your paid posts in a content calendar right next to your scheduled and posted organic content.
Instantly generate ad variations so you can test what works and get winning results every time. Writer's block? No problem. The best social media AI writer is built right into the Hootsuite Ad Create window.
With time-saving tools, robust targeting, and detailed analytics, Hootsuite social advertising streamlines the ad creation process, fosters collaboration, and ensures cost-effective campaigns, making it a valuable asset for optimizing social media advertising strategies.Turn your social posts into revenue-generators with the ultimate social media growth tool
Hootsuite simplifies managing paid social ads by showing you the status, spend, and performance of every campaign. All in one simple view.
Track your ROI and prove the value of every post
Monitor ad performance to determine which posts bring in the most ROI. Easily view click-through rate, budget, and cost. Plus, monitor the success of your specific conversions or objectives — whether that be leads, website visits, or post engagement — in one user-friendly view.
Discover exactly which social ads work best (and why)
No more stabbing in the dark. Hootsuite gives you a holistic view of ad performance by campaign, network, ad set, and ad. Track your performance by specific audience attributes, like age, location, or gender to see what’s resonating with your target audience.
Save time by managing all your content in one place
The Hootsuite Ads dashboard shows you all the ads you’re running and their statuses (paused, active, scheduled, completed, etc.), plus their start and end dates. Easily pause or schedule ads for multiple networks in a few clicks.
Bring all your social media advertising tools to one place
Seamlessly integrate with tools like HubSpot, Salesforce, Mailchimp, and Marketo to sync customer data, track leads, and optimize performance. No need to manually export or import data from multiple tools.
Create engaging sponsored content faster than ever
Create and launch high-performing social ads in seconds. Instantly generate and optimize ad copy with AI and design eye-catching creatives with Canva templates and free stock photos. Then schedule your ads to go live at peak engagement times. (Don’t worry, Hootsuite tells you exactly when to post).
All your social media ads managed side by side
Simplify your workflow by creating and launching social media ads on Facebook, Instagram, LinkedIn, and X (Twitter) — all from your Hootsuite advertising dashboard.
Facebook Ads Manager
Run Facebook paid ad campaigns, boost posts on Facebook, and extend your reach. Target based on location, age, and interests.
Instagram Ads Manager
Reach the right users on Instagram by setting a relevant target audience. Automatically boost your top-performing posts.
X (Twitter) Ads Manager
Extend your reach on X with social ads and track your success in Analytics with over 100 metrics for your campaigns.
LinkedIn Ads Manager
Run LinkedIn paid ad campaigns, promote organic posts as Sponsored Content on LinkedIn, target your ideal audience, and automatically boost your best content.
Meta Pixel Connector
Leave behind unreliable third-party tracking cookies and get accurate Meta ads data to improve your targeting, ad spend, and overall performance.
Social media advertising guides and resources
Social media advertising: Cost, benefits, and tips
Read our guide to social media advertising, complete with the latest ad costs and tips for every platform.
Organic vs. paid social media: Differences and strategic tips
Learn the differences between paid and organic social and determine when to use each.
Boosted posts vs. ads: Tips for Facebook, Instagram, LinkedIn
What’s the difference between a boosted post and an ad on social media? Get the details in this blog post.
Frequently Asked Questions
Social media advertising is when a brand pays to have its posts appear on the feeds of a specified audience on social media. Paid ads vary depending on the platform, but they’re often designed to look like regular (organic) posts. This means that if an advertiser has a particularly snazzy piece of organic content — say, an impressive Instagram Reel or a Facebook Story — they can turn it into a sponsored post without the need to create brand-new content for ads.
Learn more in our complete guide to social media advertising.
Advertising on social media allows you to promote your product in the places where your most valuable customers spend their time. Thanks to extensive audience filters, paid social media posts let you target a hyper-specific group of people, which can help you grow your following and, ultimately, your customer base. You can create ads to bolster your specific business goal, whether you want to build awareness about your brand, generate leads, or increase sales.
Absolutely. Schedule ad campaigns to launch whenever you want. As you’re setting up your ad campaigns, simply select your desired start and end date. Then you’ll see all your scheduled paid ads in your content calendar alongside organic and dark posts. In the Hootsuite calendar, your paid content shows an “AD” badge, so you can easily distinguish ads from regular posts.
Yes! You can easily extend the reach of your best Facebook, Instagram, or LinkedIn content using Boost on Hootsuite. It’s one of the best parts about switching to the all-in-one Hootsuite ads manager for your LinkedIn, Instagram, and Facebook ads.
To boost a post, tap the Advertise icon within your Hootsuite dashboard. From there, select “Facebook Boost,” “Instagram Boost,” or “LinkedIn Boost.” You can identify single posts to boost or set up Facebook or Instagram Auto Boosting campaigns that automatically identify and boost published content depending on the criteria you set.
You can also boost posts from Hootsuite Streams or while creating a new post using Hootsuite Composer.
Hootsuite Boost tells the specified social media platform which posts you want to boost and how much money you want to allocate to each one. It can help you identify the best posts to turn into ads to get them in front of more people.
Choose either auto-boost or boosting an individual post. Auto-boosting will automatically find and boost top content depending on your pre-set criteria. Boosting an individual post allows you to manually select a single post to boost.
Selecting “Instagram Placement,” will display your ad on both Facebook and Instagram. If one placement performs better, Hootsuite will automatically allocate more of your budget to help you reach more people.
Note: it doesn’t cost more to use Hootsuite to create, publish, and manage your ads.
One great thing about advertising on social media? You can set your own budget and choose how much money you want to spend on ads each day. Instagram charges you each time a user sees or interacts with your ad, so your overall cost depends on how much action your ad gets. If your budget is quickly depleting, you may want to add more money or narrow your target audience.
The cost of Instagram ads also depends on who you’re targeting, how competitive your space is, the time of year, and a few other factors.
How much are Facebook ads?
Note: it doesn’t cost more to use Hootsuite to create, publish, and manage your ads.
When you advertise with Facebook Ads Manager (on Facebook or via Hootsuite), you’ll be able to set your budget and spend whatever you want on your ads. Just like on Instagram, Facebook charges by clicks, likes, actions, or impressions. Cost depends on your industry, audience, competition, and other factors.
According to our research, you can expect to pay anywhere from $0.33 to over a dollar per click on Facebook.
Yes! You can leverage the latest and best-in-class technology for accurately tracking conversion and interaction with Meta ads data. Free of charge with your Hootsuite plan, Pixel Connector, powered by Meta's Conversions API Gateway, is an easy-to-setup tool that allows you to accurately track data by connecting your Meta website pixel through Hootsuite to securely transfer data to Meta. This means you can ditch unreliable third-party tracking cookies for accurate conversion and interaction data.
Better data = better ad targeting, optimized ad spend, and overall better performance for your ads.
Explore Hootsuite’s advertising dashboard now — completely free
Start tracking your paid and organic social media stats right now.