What’s New in Hootsuite

This month’s summary video of everything new in the Hootsuite Dashboard, brought to you by the Academy Team.

Metrics for personal LinkedIn Pages are now available in Hootsuite Analytics.

Fixed an issue where when using a resolution of 1200x800 or lower, users were not able to see the Edit/Delete button for scheduled content.

Fixed an issue where the ‘Drafts’ section of the content planner was continually loading for some users.

We’ve updated our Introduction to Hootsuite Analytics video to reflect changes in the Overview feature.  

We’ve updated the Social Selling Dashboard with links to articles and resources to help new users get started and discover key features.

 Fixed an issue where Amplify push notifications were not being sent to iOS devices.

 Fixed an issue where manually typing a URL in Composer prevented the link from correctly shortening.

 Fixed an issue where Composer was experiencing some performance issues (slowness when entering text).

We’ve revised this popular video to reflect recent changes in the dashboard. 

Social Selling customers with Amplify can elevate their sales team with a new dashboard that allows them to engage with prospects and clients, create their own content, and measure their performance. 

 If you use Google Ads, you can now do the following within Hootsuite:

• Add a new Dynamic Search or Standard Ad Group to a campaign
• Add new keywords to a Standard Ad Group
• Add a new Search Ad and Call-Only Ad to a Standard Ad Group
• Add a new Dynamic Search Ad to a Dynamic Search Ad Group (after configuring DSA parameters in campaign settings)

 Fixed an issue where selecting a Twitter post in Browse Content redirected to an incorrect URL.

We’re excited to bring back Twitter engagement metrics such as impressions, video views, retweets, and replies. You can now start building more meaningful reports with post-level and account-level data.

Fixed an issue where some users were unable to share Amplify posts to Instagram on iOS 13

Fixed an issue where users received an error message when uploading videos.

A video summary of all the changes in the dashboard:

The social network picker within compose has been improved to make it easier to select and connect networks. Error messages have been improved to include actionable feedback to how you can fix the post.

Hootsuite Academy’s flagship Social Marketing course has been updated and streamlined for 2019.  We’ve added 20 new videos, on topics including social ads, instagram stories, social video, IGTV, Google My Business, and Facebook Live.  We’ve also optimized UX, reducing the time it takes to complete the course.

https://education.hootsuite.com/courses/social-marketing-education

Fixed an issue where users were unable to publish .GIFs larger than 3MB to Twitter

Fixed an issue where some users were missing Facebook Reach data in May, June, and July.

Fixed an issue where Ad text was missing in the mobile feed preview.

Facebook confirmed that some Instagram accounts were blocked in error, including those from our users. They’ve since fixed the issue and have apologized for the confusion this may have caused. We appreciate your patience during this time as we worked closely with Instagram to get this matter resolved.

We’ve replaced the legacy Analytics overview  with new and improved Overview Reports.

How to Use Hootsuite Professional in 16 Minutes

Description: New to Hootsuite Professional? Begin exploring Hootsuite Professional features in 16 minutes: Auto scheduling, editing photos, bulk composer, analytics and boost.

Resolved an issue where some message approval and rejection emails were not being sent.

We’ve made the following improvements in Hootsuite Ads to help you manage your Google Ads:

• Edit bid strategies: Edit the bid strategy of your campaigns and override campaign settings by selecting specific parameters at the ad group level.

• Edit all supported campaign settings: You can now edit by network, language, location, and URL options.

• Target audiences you’ve created: Select audiences you’ve created in Google Audience Manager.

• Use location extensions: Advertise locally by promoting physical stores registered in Google My Business.

• Create app extensions: You can now create app extensions for your ads

This short video provides customers with an overview of the Hootsuite Platform Training course. Watch it now!

Now you can promote your best performing LinkedIn Page posts as Sponsored Content ads directly from the Publisher or Streams dashboard and precisely target new LinkedIn members based on their location, interests, or details related to their profession.

• Resolved an issue where Twitter Keyword search streams in the Hootsuite Mobile app were not showing the same results as the desktop version.

• Resolved an issue where the Content Library did not display for all users in the Hootsuite mobile app.

• Fixed an issue where the font was displaying as larger than expected in the Hootsuite Mobile app for iOS.

We’ve fixed the following platform issues: 

• Fixed an issue where some assigned Inbox messages could not be resolved.

• Fixed an issue where the billing page would not correctly load for some users.

We’ve improved the experience for imported campaigns by showing the targeting and bidding settings in the campaign dashboard. Plus, we’ve added almost all the calls to action supported natively by Facebook .

We’ve created a new landing page where you can find video training and  enablement materials for Hootsuite Ads. Check it out!

 Here’s another exciting round-up video of Hootsuite product updates and news!

• Fixed an issue where custom link preview images were dropping or delayed for some users when publishing to LinkedIn.

• Fixed an issue where using the “Post and Reuse Networks” option was giving an error message for some users when publishing.

• Fixed an issue where some Facebook pages with names containing 2 or more spaces did not appear as mention suggestions in Composer.

 In Inbox, you’ll now see images (and image URLs) included in conversations as they come in, as well as images that were sent in the last 6 weeks. GIFs will appear as a playable video.

We have fixed bugs in image preview with Amplify articles. Now preview articles users must click on the link, we have removed the preview feature some articles had within Amplify to ensure reliability.

We have added these new features to Hootsuite Ads:

Ad Set Budgets During Campaign Creation 

• You can now control how much each ad set will spend by setting a specific budget for each ad set rather than being limited to only being able to set a limit for campaign as a whole.

Optimize for Value

• If the user's Facebook ad account is eligible for "optimize for value", the user can select to optimize for "Value" during the campaign creation. This will allow you to track the ‘purchase’ conversion in Facebook pixel. 

Instagram Stories Placement List

• You can now publish ads as Instagram Stories along with other placements.

Users can select and send emojis in Inbox through the emoji pickers 🤩🙌🎉.

 We’ve made it easier for Amplify Content Admins to delete topics in one set of actions (without having to manually unsubscribe users or delete content assigned to the topic). Now, you can just click the Delete Topic button in Topic Management and let us take care of the rest.

When using Inbox on your mobile device, you can now filter by private vs. public messages, social network, and oldest vs. newest.

If you are a Hootsuite Impact user, you can now improve the targeting and performance of your organic and paid LinkedIn campaigns by identifying new and relevant audiences with Audience Discovery for LinkedIn. 

You can set an audience filter from within Hootsuite Analytics to get content recommendations based on the preferences of your target audience, and to review and compare content from your competitors.

Fixed an issue where the Facebook Page Unpublished stream showed an incorrect API error message.

Fixed an issue where some LinkedIn page comments were not appearing in Inbox.

Fixed an issue where some users were not able to receive password reset and verification emails.

 You can now monitor, triage, and respond to comments, replies, and visitor posts to Facebook Pages in Inbox

Fixed an issue where geotargeted locations were dropping from Content Library templates.

Fixed an issue where editing an Instagram image to a 4:5 aspect ratio in New Compose was displaying an incorrect resolution error message.

Fixed an issue where some users were displaying without their actual name (showing as “Facebook User”) in Inbox

We’ve curated a list of 15 how-to videos on how to use Hootsuite Ads—our simple, automated, and collaborative platform to manage your social and search ad campaigns.

Resolved an issue where Analytics would not load in Chrome without unless you cleared browser cookies.

We’ve added a number of new features for Google Ads: 

1. Conversion tracking: See all conversion actions you have configured in the Google Ad account dashboard within the platform. 

2. Bid adjustment: Refine bidding for a device or a location (select Targeted Location) of a running campaign.

3. Dynamic Search Ads: Enable Dynamic Search Ads when creating a campaign and then create this semi-automated ad type. Google will automatically generate permutations in the Ad Group adapted for your best performing landing pages.

4. URL options: Manage your tracking template at Account, Campaign, Ad Group, and Keyword level.

5. Distance targeting: While creating a campaign, you can now narrow targeting by defining an area within a radius around a specific address.

If you use Hootsuite Impact, Impact will now bring in web attribution data from Adobe Analytics for the paid platforms that Impact supports. Plus,  you can now export Impact data back into Adobe Analytics automatically.

Confirmed the resolution of an issue where, in some circumstances, adding an Instagram account gave an incorrect “Suspicious Login Attempt” error message.

Fixed an issue where pinned social networks were not automatically selected when sharing from another app to Hootsuite mobile via iOS

Fixed an issue where the Content Library Edit Asset pop-up was not responsive in the Microsoft Edge browser.

Fixed an issue where editing a LinkedIn post with targeting applied would add an incorrect target location to the post

Amplify admins can now filter the Draft, Scheduled, and Posted Streams by one (or more) topics.

We’ve revamped our flagship Social Marketing course for 2019, with new videos on Instagram Stories, IGTV, LinkedIn, and more. See this YouTube playlist for a sneak peak of what’s covered in the full course.

We fixed an issue that was causing link previews not to populate when editing a scheduled message.

We’ve improved the filtering capability within Inbox to make it easier to narrow down the messages you’re seeing to specific types—either private or public—or social networks to help you review, triage, and respond to messages more quickly

Fixed an issue where LinkedIn Company Updates posts were not showing in chronological order.

Facebook campaign budget optimization is a way of optimizing the distribution of a campaign budget across your Facebook campaign’s ad sets. As part of this update, you can also set optional minimum and maximum spending limits to control your individual ad spend set.

Exciting news for Hootsuite Impact customers: You can now use Hootsuite Analytics to build and schedule reports, export reports in PDF, and compare time frames with Impact data! View all Impact-supported social networks and web analytics data within Hootsuite Analytics.

Fixed an issue where the Quick Search icon was missing from the dashboard.

When handling escalations and high priority issues, sometimes you need a quick response from a team member who may not be active in Hootsuite. Now you can notify team members via email when they’re assigned a message, helping reduce response times and keep your customers happy.

We’ve made improvements to the Hootsuite Analytics metrics library:

• To make the metrics list easier to browse, all aggregated versions of a metric are now condensed into one entry.

• Your metrics library drawer now stays open until you’ve finished adding all of your metrics.

• The improved search function now covers the names of all metrics, their breakdowns, and descriptions.

These improvements are available to all clients that have the ability to customize reports and add metrics.

• We now support video lengths of up to 2 minutes for Instagram ads.

• Video captions are back! Just upload your SRT file. 

• If Facebook rejects an ad (our condolences!), you can now see the reason directly within Hootsuite Ads.