July 10, 2019

  • improved

    Hootsuite Academy

    improved New Instagram and LinkedIn Videos in Social Marketing Course

    We’ve revamped our flagship Social Marketing course for 2019, with new videos on Instagram Stories, IGTV, LinkedIn, and more. See this YouTube playlist for a sneak peak of what’s covered in the full course.

July 8, 2019

  • fixed

    Hootsuite Dashboard

    fixed Link Previews Fixed

    We fixed an issue that was causing link previews not to populate when editing a scheduled message.

July 3, 2019

  • new

    Hootsuite Dashboard

    new Improved filtering in Inbox

    We’ve improved the filtering capability within Inbox to make it easier to narrow down the messages you’re seeing to specific types—either private or public—or social networks to help you review, triage, and respond to messages more quickly

  • fixed

    Hootsuite Dashboard

    fixed Issue fix

    Fixed an issue where LinkedIn Company Updates posts were not showing in chronological order.

July 2, 2019

  • new

    Hootsuite Ads

    new Facebook Campaign Budget Optimization now available in Hootsuite Ads and AdEspresso

    Facebook campaign budget optimization is a way of optimizing the distribution of a campaign budget across your Facebook campaign’s ad sets. As part of this update, you can also set optional minimum and maximum spending limits to control your individual ad spend set.

  • new

    Hootsuite Impact

    new Hootsuite Impact data now available in Hootsuite Analytics reports

    Exciting news for Hootsuite Impact customers: You can now use Hootsuite Analytics to build and schedule reports, export reports in PDF, and compare time frames with Impact data! View all Impact-supported social networks and web analytics data within Hootsuite Analytics.

  • fixed

    Hootsuite Dashboard

    fixed Issue fix

    Fixed an issue where the Quick Search icon was missing from the dashboard.

June 26, 2019

  • new

    Hootsuite Dashboard

    new Hootsuite Inbox update: Email notifications for Assignments

    When handling escalations and high priority issues, sometimes you need a quick response from a team member who may not be active in Hootsuite. Now you can notify team members via email when they’re assigned a message, helping reduce response times and keep your customers happy.

June 24, 2019

  • improved

    Hootsuite Dashboard

    improved Refreshed metrics library in Hootsuite Analytics

    We’ve made improvements to the Hootsuite Analytics metrics library:

    • To make the metrics list easier to browse, all aggregated versions of a metric are now condensed into one entry.

    • Your metrics library drawer now stays open until you’ve finished adding all of your metrics.

    • The improved search function now covers the names of all metrics, their breakdowns, and descriptions.

    These improvements are available to all clients that have the ability to customize reports and add metrics.

June 21, 2019

  • improved

    Hootsuite Ads

    improved Workflow improvements in Hootsuite Ads

    • We now support video lengths of up to 2 minutes for Instagram ads.

    • Video captions are back! Just upload your SRT file. 

    • If Facebook rejects an ad (our condolences!), you can now see the reason directly within Hootsuite Ads.

June 20, 2019

  • new

    Hootsuite Dashboard

    new Add gauges to custom Analytics reports

    Add visual interest and clarity to your customAnalytics reports with gauge visuals for key metrics. Gauges work with every aggregated metric (like followers and engagement rates) and are useful for comparing metrics across different timeframes.

    The new gauge visual is now available for custom reports and will be available for templates in an upcoming release.

June 19, 2019

  • fixed

    Hootsuite Mobile App

    fixed Fixes for mobile

    Fixed an issue where selecting the “Edit and Retweet” option in the Hootsuite mobile app caused any links in the original tweet to break.

  • new

    Hootsuite Dashboard

    new Archive campaigns

    If your Campaigns list is cluttered with older, completed campaigns, you’ll be happy to learn we’ve added the option to archive them. Archived campaigns don’t appear as selectable options in Composer, or as filters in Planner, and they’re pushed to the bottom of the list in the Manage Campaigns view. And if you ever decide to bring an archived campaign back to life, you can un-archive it.

June 18, 2019

  • fixed

    Hootsuite Dashboard

    fixed Issue fixes on the Hootsuite platform

    1. Fixed an issue where an incorrect “Success!” message appeared when attempting to connect a social network with the wrong login credentials.
    2. Fixed an issue where users with Advanced social network permissions were not seeing all of their social networks in Composer.
    3. Fixed an issue where images appeared blurry or low resolution in the Composer image preview.

June 17, 2019

  • fixed

    Hootsuite Dashboard

    fixed Fix for Instagram

    Fixed an issue where an “incorrect aspect ratio” error was displayed for valid Instagram images.

June 12, 2019

  • improved

    Hootsuite Ads

    improved Hootsuite Ads How-To Video Playlist

    Update your Hootsuite Ads knowledge with our curated playlist of 12 short videos, covering almost every aspect of using Hootsuite Ads. We’ll be adding more videos in the future. 

  • improved

    Hootsuite Academy

    improved How-To Video: How to Use Hootsuite Streams for Social Listening

    We’ve updated our video on how to add Tabs/Streams and use them to find relevant conversations on social. Watch it today!

June 5, 2019

  • fixed

    Hootsuite Dashboard

    fixed Bug fixes for Facebook connections

    We have fixed an issue that prevented Facebook private messages from being tagged due to a user's Facebook privacy settings. Please contact us if you are still experiencing issues. 

  • new

    Hootsuite Dashboard

    new Hootsuite Product Update May 2019

    We’ve made changes to help you save time and create and publish high-quality posts more efficiently than ever. You can quickly create multiple posts, manage boosted posts while creating and scheduling content, and manage your Google My Business listing alongside your social activity. Watch the video for a quick overview.

  • new

    Hootsuite Academy

    new New Video: How to Use Hootsuite in 13 Minutes

    If you’re a new Hootsuite user or in need of a refresher, our updated Hootsuite dashboard video will help you get up and running in 13 minutes! Watch the video here. 


June 3, 2019

  • fixed

    Hootsuite Ads

    fixed Bug fixes for Hootsuite Ads and AdEspresso

    We have fixed an issue that made Hootsuite Ads and AdEspresso temporarily unavailable for use. Please contact us if you are still experiencing issues.

  • new

    Hootsuite Mobile App

    new Edit posts in the Hootsuite mobile app!

    The latest iOS and Android Hootsuite apps now let you create and edit posts on the go from your mobile device. Get the mobile app and try it today!

May 31, 2019

  • improved

    Hootsuite Academy

    improved Updated for 2019: Our flagship Social Marketing training and certification!

    Keep your social marketing skills on the cutting edge with our updated course and certification. Course updates include new videos on Instagram TV, Instagram Analytics, Instagram Stories, LinkedIn best practices, and social media contests. 

May 23, 2019

  • new

    Hootsuite App Directory

    new Manage your Google My Business listing alongside your social activity

    If you have a verified business listing on Google, you can use the new Google My Business app to monitor and respond to customer reviews and questions, and to publish your events, products, and services to Google Search and Maps—right from the Hootsuite dashboard. Check it out in the Hootsuite App Directory!

  • new

    Hootsuite App Directory

    new New video: How to use the new app directory

    Hootsuite connects with hundreds of different apps and partners to further extend the functionality of your dashboard and integrate with the tools you use every day. In this video, you'll learn how to add an app to your dashboard from the Hootsuite app directory.


  • new

    Hootsuite App Directory

    new New video: How to use Google My Business with Hootsuite

    Discover how to get the most out of the new integration between Google My Business and Hootsuite.


  • new

    Hootsuite Dashboard

    new New video: How to manage Hootsuite content campaigns

    When running numerous campaigns at once, it can be challenging to keep track of all the different pieces of content being used in each. Hootsuite’s Campaign tool helps Hootsuite Admins create, manage, and monitor campaigns in one place. Watch this video to learn more.  


  • new

    Hootsuite Dashboard

    new Tag public content in Inbox

    While working in Inbox, you can now tag public Facebook and LinkedIn posts, comments, and replies. This enables you to generate more detailed reports for public content in Inbox and enhance your social customer care process.

May 21, 2019

  • new

    Hootsuite Mobile App

    new Inbox quick actions on iOS devices

    When using Inbox on your iOS device, you can now dismiss unassigned conversations or resolve assigned ones with a simple swipe to the right.

May 17, 2019

  • improved

    Hootsuite Impact

    improved Updated notifications for disconnected networks in Impact

    All Hootsuite Impact users (not just admins) will now see a list of unresolved connections. This change will let you know which connections need to be re-authenticated and alert other teams within your organization about it too.

May 16, 2019

  • new

    Hootsuite App Directory

    new New chatbot builders available in the Hootsuite App Directory

    Considering setting up a chatbot? See the new Bots category in the Hootsuite App Directory for a list of chatbot providers that can support a wide range of chatbot use cases to suit your organization’s needs, budget, and support requirements. And they all have one thing in common: They support the integration of Facebook messages in Hootsuite Inbox. For details, contact the providers directly or ask your customer success manager.

  • improved

    Hootsuite Ads

    improved Updates to Google Ads campaigns in Hootsuite Ads and AdEspresso

    We’ve updated Hootsuite Ads and AdEspresso to help you manage, analyze, and optimize your Google Ads campaigns more effectively!

    • You can now delete your Ad Groups and Ads, and update your Ads content directly from our app

    • Any Ads user can now manage the keywords of a given Ad Group belonging to a Google Ads campaign. For example, you can change the status of a keyword, delete a keyword, manage the maximum CPC spend, or analyze the keyword’s performance metric.

    • The Google Ads account dashboard now displays all the conversion actions you’ve configured.

May 13, 2019

  • new LinkedIn audience reach estimates

    If you post to LinkedIn pages, you can now review your audience criteria before publishing to ensure your posts will meet LinkedIn’s audience thresholds and avoid the dreaded “Audience Too Narrow” warning.

May 9, 2019

  • new

    Hootsuite Impact

    new Hootsuite tags are now available in Hootsuite Impact

    Hootsuite tags on published and scheduled posts in Composer are now synced seamlessly to Hootsuite Impact—no setup required. Plus, any changes you make to your organization’s tags will be reflected automatically in Impact.

May 3, 2019

  • new

    Hootsuite Academy

    new Hootsuite Product Update April 2019

    We’ve made changes to help you save time and create and publish high-quality posts more efficiently than ever with our new Composer. Also, you can now target your Facebook audience more selectively—and easily publish Instagram videos from the mobile app. Watch the video for a quick overview. 

  • improved

    Hootsuite Dashboard

    improved Improved post preview experience in Compose

    We’ve made a few improvements to ensure post previews accurately represent what your posts will look like after publishing.

    • A generic preview now appears before you select a social network so you can begin to see how your post will look. (This is especially useful when creating drafts and content library templates.)

    • Mentions and hashtags are now linked in previews.

    • We’ve improved the accuracy of image cropping previews for Facebook Pages, link previews for Twitter, and line breaks and truncation of longer posts for Instagram.

  • new

    Hootsuite Amplify

    new Post to Amplify from the Hootsuite Syndicator app

    If you use Synaptive’s Hootsuite Syndicator app, you can now select Amplify as an option to post to in your RSS Syndicator Feed.

April 30, 2019

  • new

    Hootsuite Academy

    new New Hootsuite Social ROI and Value Analysis Certification

    Measuring and demonstrating the value that social media brings to an organization can be complicated. Doing it right requires social marketers to take a strategic and proactive approach. Hootsuite’s Social ROI and Value Analysis training and certification give you strategies, tools, and tactics to more effectively measure and demonstrate the ROI of your social media marketing efforts.

  • improved

    Hootsuite Dashboard

    improved Duplicate posts and reuse networks in Composer

    We’ve made a few improvements to make it quicker and easier for you to schedule posts. In Planner, you can now duplicate a post to modify and quickly send or schedule it again (for example, to reuse high-performing content or schedule similar posts throughout a campaign). And by selecting the “Post and Reuse Networks” option,  you can now stay in your compose session with the same social networks selected to publish multiple posts in succession.

April 26, 2019

  • improved

    Hootsuite Dashboard

    improved Design and usability improvements in Analytics

    We’ve freshened up the Analytics report builder with a cleaner look for table headers and new colors for all default avatars. Plus, keyboard shortcuts are now available when you’re filling in text fields with auto-complete suggestions.

April 25, 2019

  • improved

    Hootsuite Dashboard

    improved Respond to customers faster with Inbox Quick Actions

    Keep on top of incoming messages and respond to customers faster. It is now easier to resolve, dismiss, or assign messages to yourself as you work through your list of unassigned conversations. You can also dismiss multiple messages at once.

April 24, 2019

  • improved

    Hootsuite App Directory

    improved Check out the all-new App Directory!

    The new public App Directory is live! Now it’s faster and easier than ever to find apps and tools to help you streamline your processes, access better data, and collaborate more efficiently.

April 19, 2019

  • new

    Hootsuite Ads

    new Bulk upload of locations for targeting

    When creating ad campaigns in Hootsuite Ads and AdEspresso, you can now upload or paste a list of locations to use for targeting.

  • new

    Hootsuite Ads

    new New multi-step campaign approvals for Facebook Ad campaigns

    You can now set an automated sequence of approvals to ensure that all of your internal and external stakeholders are fully aware of your campaigns. When each reviewer approves a campaign, Hootsuite Ads sends the approval request to the next reviewer; when the last reviewer approves the campaign, the campaign is published.

April 9, 2019

  • improved

    Hootsuite Dashboard

    improved Design improvements for Hootsuite Streams

    We’ve freshened up the look and feel of Hootsuite streams, increasing the height of the Streams tabs and clearing out infrequently used elements for a cleaner overall design.

  • improved

    Hootsuite Academy

    improved Updated videos: Hootsuite Ads playlist

    We’ve completely updated this series of 12 videos on how to use Hootsuite Ads. Additional videos to follow in the coming months on Collaboration Hub and Grid Composer.

    https://www.youtube.com/playlist?list=PLZIVGxSkBDc1oTAqPv2q0uBjbSIII1EeJ

  • new

    Hootsuite Mobile App

    new Easily publish Instagram videos

    Schedule and publish Instagram videos directly from iOS and Android devices via the Hootsuite mobile app, which now automatically encodes videos to meet Instagram’s requirements. Stay tuned for portrait video cropping in a future release!

April 4, 2019

  • new

    Hootsuite Dashboard

    new Hootsuite Product Update March 2019

    We’ve made changes to help you multitask while composing social posts, plus improved LinkedIn targeting, faster report creation, Instagram publishing improvements, and more! Watch the video for a quick overview. 

April 3, 2019

  • improved

    Hootsuite Academy

    improved Updated video: Overview of the Hootsuite Dashboard

    We’ve updated our popular video overview of the Hootsuite dashboard, which covers audience engagement, publishing, Inbox, and analytics.

April 1, 2019

  • new

    Hootsuite Dashboard

    new Improvements to Hootsuite Analytics reports

    Hootsuite Analytics PDF reports needed a little love. We’ve cleaned up the report design, adjusted the margins, and added the Hootsuite logo in the footer.

  • new

    Hootsuite Dashboard

    new Track Ow.ly clicks for LinkedIn posts

    We’ve added a new “Ow.ly Clicks” column to the table of published LinkedIn posts. The traffic data is also available when exporting the table.

March 21, 2019

  • new

    Hootsuite Academy

    new New how-to video for using Adobe Campaigns with Hootsuite

March 20, 2019

  • improved

    Hootsuite Dashboard

    improved “http” is no longer prepended to links

    To ensure more reliability and flexibility when sharing links, “http” is no longer automatically prepended to links.

March 15, 2019

  • improved

    Hootsuite Academy

    improved We’ve updated the Academy videos on Hootsuite Mobile to reflect recent changes.

March 14, 2019

  • new

    Hootsuite Dashboard

    new Multitask while composing messages

    We’ve updated Composer so you can still see what’s happening in the background. You can also minimize mid-compose and come back to your draft messages later.

  • improved

    Hootsuite Dashboard

    improved See how your message will look when it’s published

    Mentions and hashtags are now hyperlinked in previews to reflect how they’ll look when published, helping you ensure you’ve entered them correctly. You can click on mentions to verify you’ve tagged the correct page or profile. Clicking on a hashtag gives you a view of who else is using that hashtag.

March 13, 2019

  • improved

    Hootsuite Dashboard

    improved Access report configuration options from the top of your reports

    Report configuration options—including exporting, sharing, or scheduling a report, adding metrics, and filtering—are now easily accessible in the header of your reports.

March 11, 2019

  • improved

    Hootsuite Amplify

    improved Improved image sharing through Amplify

    Image shares to a Facebook Page, LinkedIn, Twitter, or Instagram via Amplify no longer display the image URL alongside the image.

  • new

    Hootsuite Amplify

    new Drive more engagement with custom posts

    Amplify users can now customize the link and image when sharing to LinkedIn Profiles.

March 8, 2019

  • new

    Hootsuite Mobile App

    new Ensure your images are a perfect fit

    When publishing to Instagram from the latest versions of the iOS and Android apps, you’ll automatically be prompted to crop your image if its aspect ratio doesn’t meet Instagram’s requirements.

March 7, 2019

  • new

    Hootsuite Ads

    new New bidding strategies for Google Ads

    Choose from five new bidding strategies when creating Google Ads campaigns:

    • Target cost-per-acquisition (CPA)
    • Target return on ad spend (ROAS)
    • Target outrank share
    • Target search page location
  • new

    Hootsuite Ads

    new Quickly measure campaign results

    Hootsuite Ads users can now quickly create a PDF report for Google or Facebook campaigns directly from the campaign’s dashboard.

March 6, 2019

  • new

    Hootsuite Amplify

    new Increase exposure of your video content

    Amplify admins can now add video to Amplify for advocates to share. To learn more about curating content for Amplify, see this help article.

March 5, 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where past scheduled messages could not be expanded in Content Planner.

  • new

    Hootsuite Dashboard

    new Hootsuite Product Update February 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where streams were displaying with inconsistent sizes in Internet Explorer 11.

March 4, 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where past scheduled posts did not appear unless a social network was selected as a filter. All posts now appear without filters, as expected.

February 27, 2019

  • fixed

    Hootsuite Dashboard

    fixed Resolved an issue where users received an error message when attempting to load mentions for Facebook, Twitter, and LinkedIn.

  • new

    Hootsuite Dashboard

    new Measure support team performance on social

    Enterprise users can now receive analytics on all assignments generated in Inbox, including resolution time-based metrics. To learn more about measuring support team performance, see this help article.

February 25, 2019

  • new

    Hootsuite Ads

    new Efficiently manage customer conversations from Facebook Messenger Ads

    Hootsuite Ads users can now include chatbot templates in JSON format when creating Facebook Messenger Ad campaigns to automate conversations with customers. To learn more about Facebook Messenger Ads, see this help article.

  • new

    Hootsuite Dashboard

    new Reach key audiences on LinkedIn

    Business and Enterprise users can now add audience targeting to LinkedIn Page posts in the new Composer. To learn more about targeting options for LinkedIn Pages, see this help article.

February 21, 2019

  • new

    Hootsuite App Directory

    new pixx.io app released

    The pixx.io app lets you integrate your pixx.io media library into Hootsuite so that you can easily search and select images to add to your posts. Learn more about the pixx.io app here.

  • new

    Hootsuite Dashboard

    new Save time by duplicating analytics reports

    Enterprise users can now duplicate existing analytics reports. To learn more about duplicating reports, see this help article.

  • new

    Hootsuite Dashboard

    new Sign in to Hootsuite with your Google account

    You can now use Google to sign in to Hootsuite. If you previously used Google+ to sign in to Hootsuite, you can now use Google as your sign-in method.

February 20, 2019

  • new

    Hootsuite App Directory

    new XING Business Pages app released

    Connect your XING Business Page to view and post new updates from your Hootsuite dashboard. Learn more about the XING Business Pages app here.

  • fixed

    Hootsuite Impact

    fixed Resolved an issue where some Impact users were seeing an error when attempting to re-authenticate Facebook Ads accounts.

February 14, 2019

  • improved

    Hootsuite Dashboard

    improved Quickly compose messages to multiple social networks

    When composing messages in the new Composer, you now have the option to select a team when selecting which social network to post to. Selecting a team from the list will also select the social networks associated with that team.

February 7, 2019

  • new

    Hootsuite Ads

    new Improved ad review

    You can now review ads in full-screen and test interactive creative, such as carousel ads and video, within the campaign approval workflow.

February 6, 2019

  • fixed

    Hootsuite Amplify

    fixed Fixed an issue where Amplify users were unable to add LinkedIn accounts via the mobile app.

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue in the Content Planner where users whose dashboard language was set to German were seeing an error message in place of the post’s timestamp.

February 5, 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where some Content Library assets could not be added to posts in the new Composer.

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where assigned posts that were deleted natively from the social network could not be resolved.

  • new

    Hootsuite Impact

    new Track which videos drive the best performance on LinkedIn

    You can now measure the performance of videos you share on LinkedIn with new metrics including views and time watched.