What’s New in Hootsuite

You can now also attach multiple images (up to 9) to LinkedIn posts in the Hootsuite Mobile Composer. See this help article for more information.

Get easy access to help articles right within Hootsuite without opening another browser tab! On the Help menu, click Product Help to search help articles while you continue working in Hootsuite.

Resolved an issue where some older Amplify posts were missing their associated image within the Amplify Admin app stream.

See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

• Post-level (photo, video and carousel posts)
  • Engagement
  • Impressions
  • Reach
  • Saves
  • Video views
• Profile-level
  • Impressions
  • Reach
  • Follower count
  • Email contacts
  • Phone call clicks
  • Text message clicks
  • Get Directions clicks
  • Website clicks
  • Profile views
  • Audience

For a full list of metrics with definitions, see this help article.

Review your Amplify engagement metrics in Hootsuite Analytics with the new Amplify Leaderboard section (under Quick Views). Amplify users who have access to Hootsuite Analytics can review their performance for available engagement metrics compared to their peers through the leaderboard. For more information, see this help article.

Hootsuite Impact users can now use an expanded metrics library to create and organize custom calculated metrics based on type of formula: post or platform. Calculated metrics will appear both in Hootsuite Impact and in Impact in Hootsuite Analytics.

You can now export a PDF report of your Team Performance Dashboard. This feature is available to all team admins. Learn more in this help article.

Upload SRT files to your Facebook and Twitter videos to ensure your video is accessible to everyone. Learn more in this help article.

Resolved an issue some users were seeing where the “Preferences” button was unresponsive in a Twitter “List” stream.

Resolved an issue where searching for a specific team member or social profile in an organization wouldn’t show it in search results.

Resolved an issue some users were experiencing where when editing an already scheduled LinkedIn post that contained a custom link preview, the preview appeared blank.

Resolved an issue where some users couldn’t reply to Youtube comments in their Hootsuite Youtube streams.

Report and Post Performance exports are now automatically sent to your email address when they are ready for download. You can also stay on the same page to download your file as soon as it’s ready. This change reduces the number of timeouts that occur due to data-heavy reports and lets you continue working without the need to stay on the same page.

To reduce issues with reports timing out (which sometimes happened if you selected a long time period or a large number of social accounts), reports are now sent directly to your email. Just click the Export button to export. If you like, you can stay on the page to grab the link for download as soon as it’s ready.

This update applies to Post Performance and Reports sections, for all file formats.

You can now duplicate and delete your reports in Hootsuite Analytics. To see the new options, point to a report and click the three-dot menu that appears.

Bit.ly is a link shortener service that was previously an add-on for Business and Enterprise customers. Integration for Bit.ly will now come standard for those plans.

You can now export your post performance to PDF to share with your team. Modify the columns to metrics that are most important to you for each social network. Your PDF will be exported accordingly, including all post images. For more information, see this help article.

You can now edit any of your running campaigns under the Promote tab. Users can edit the following properties:

• Campaign name
• Campaign status (active-pause)
• Special ad category
• Audience
• Triggers (only for APP)
• Campaign budgets
• Campaign duration

You can now attach multiple images (up to 9) to LinkedIn posts in Hootsuite Composer. Note that this feature is not available in mobile yet—we’ll be adding it in June. Please see this help article for more information.

Resolved an issue some users were seeing where an error appeared in their Facebook Page “My Posts” stream.

Resolved an issue in the Planner where when filtering by social profile, click-compose was not pre-selecting the filtered social profile.

In light of the COVID-19 crisis, Facebook has temporarily increased the time to respond to Facebook private messages in your Hootsuite Inbox from 7 days to 21 days. This will give more time for businesses to respond to customers whose inquiries couldn’t be handled in a timely manner. The period extension will be in effect until July 15, 2020. See this help article for more information.

Resolved an issue where users were unable to publish from Hootsuite Composer using Internet Explorer 11.

To help you spot and fix social network disconnections quickly, you’ll now see a yellow alert icon on your profile picture (in the top right corner of the dashboard) to alert you if any social networks are disconnected. See this help article for more information.

Resolved an issue where some users were unable to disable Instagram Direct publishing for their Instagram Business Profile in Hootsuite.

Resolved an issue where users were displaying as “Instagram User” within the Instagram “Scheduled” stream instead of their actual Instagram handle.

We’ve added a few new updates to our social listening solution:

• Mention Tables: A new tile in Analytics reports shows a list of mentions compared by platform, reach, location, gender, sentiment, and emotion.
• Report Templates: Get started quicker with two new analytics templates based on saved searches in Insights so you can dive deeper into what online conversations are saying.
• Other changes:
  • Curly quotes now also work when a new search is being created
  • The Team selector is auto-populated with a default option when saving a quick search
  • “Clear filter” actions added next to each of the filters in the Filter Panel
  • Updated tooltips and other quick search features behavior
  • Mention drill-down added to sentiment pie chart

Resolved an issue where the Facebook “Timeline” album was not appearing as an option to select when publishing a post that contained an image to Facebook.

“The internet’s front page”—now in Hootsuite! Add Reddit content to your social campaigns, monitor conversations about your brand, and more. Check it out in the app directory.

Learn more about Hootsuite Academy’s Social Marketing Certification Course in this short overview video. In under 6 hours, you’ll learn the core best practices for using social media to drive business results.

Wondering how to manage your social media in a time of crisis? We’ve created a micro-webinar to walk you through it. Watch the video here.

The latest update to the Hootsuite mobile app makes it easier for you to stay connected to all your social networks. With a Disconnected Networks section at the top of the social network settings view, you can easily find and fix connection issues to make sure your scheduled messages get published. You’ll see information including who last connected your account, who to ask for reconnection if you don't have the permission to reconnect, and how many scheduled messages in the queue will fail if the network is not reconnected. For iOS users, see this help article for more information.

Set and track goals for how efficiently your team is responding to customers on social. Metrics include:

• First response time
• Overall response time
• Handling time
• Pickup time
• Resolution time.

This dashboard is available for all enterprise customers in Team Performance under Quick Views. For more information, see our updated help article.

Fixed an issue where in some cases when a user included multiple images and a link in their posts to Facebook Pages not all images would publish.

Fixed an issue where some users were seeing geotargeting not successfully apply to their posts published to Facebook Pages.

We’ve added a new video to our Social Marketing Certification Course, teaching students best practices for using social media to navigate a crisis. Watch the video here.

We’ve made it easier to identify which social networks need to be reconnected. Just click your profile on the top right corner of your dashboard, and then click Reconnect Social Networks. If you have any networks that need a reconnection, a message will prompt you on next steps.

You can now sign in to your Hootsuite account with Apple ID on web, iOS, and Android. Note that registration for signing in with Apple is only available via iOS at this time.

Check out this 3 minute video tour of Hootsuite Academy to learn about the range of social media certification courses available and what you’ll learn in each.

We’re adding more flexibility in how you prefer to publish your Instagram posts. Now, you can either publish directly or schedule it to receive a mobile notification when the post is ready.

Dive deeper with Impact’s Twitter analytics. The following metrics are now available in Hootsuite Impact (under Browse Content) and Hootsuite Analytics (under Impact Content):

• URL clicks
• User profile clicks
• User follows
• Hashtag clicks
• Detail expand
• Permalink clicks
• Media views
• Media engagements
• App install attempts
• App opens
• Email tweet

Resolved an issue some users were seeing where including a specific link in Composer showed an error message when attempting to schedule/publish to Twitter.

Amplify admins can now send posts directly from the content library to Amplify. This will make it easier to stay organized and keep your content funnel full for advocates and social sellers.

We’ve updated this course with new video content on using CRM data with social media, finding buying signals on social channels, and using Google My Business for social selling. Visit the Social Selling Training page for more details.

We’ve updated this course with new video content on using CRM data with social media, finding buying signals on social channels, and using Google My Business for social selling. Visit the Social Selling Training page for more details.

The XING app for Hootsuite was created by a third-party developer who no longer supports it. We have deprecated the app and removed it from the Hootsuite app directory and dashboard.

We’ve updated the Adobe Experience Manager (AEM) Assets and Adobe Stock apps to improve usability and performance.

The Adobe Experience Manager (AEM) Assets app helps you quickly find and attach approved assets to share across your social channels. The updates include:

• UI refresh: Improved home screen layout and image information option
• Usability: Improvements to search by keyword, filename, and tags
• Performance improvements: Resolved caching related issues

If you have assets you’ve licensed on Adobe Stock, Adobe Stock app will fit right in with your workflow right in Hootsuite. The updates include:

• UI refresh: Similar look and feel to the native Adobe Stock platform
• Improved search: Added search fields for asset type, price, subcategory, orientation, and color
• New sort option
• New filters aligned with native platform

Resolved an issue where applying a filter in an Amplify Admin app stream did not show all posts associated with the specific filter.

Resolved an issue in the Hootsuite mobile app where Instagram timestamps all showed as posted “Just Now” regardless of when they were published.

Save time posting video content to your social media channels with frictionless video publishing in Hootsuite. To ensure your videos are posted successfully, Hootsuite automatically adjusts video dimensions and bit rate—right in Composer—to meet social network requirements.

Cut through the clutter and work more efficiently by filtering your Inbox messages by assignee, team, or team member.

Easily find and organize your reports, all in one place. Quickly access your top reports on the left sidebar in Analytics.

Easily gauge how well your social posts are performing with the addition of percentage comparisons in Hootsuite Analytics. When comparing to a previous period, click the percentage icon to switch between number and percentage views with number and gauge tiles.

Create more accessible Linkedin content with alt-text in the publisher. This feature provides context to images and makes it more accessible for visually impaired people using screen readers. It can also improve image searchability and appears in place of an image that failed to load.

Watch as the Hootsuite Academy Team walks you through our most powerful social listening tool yet.

We’ve updated the account, subscription, and plan management features for professional, team, and business accounts to make it easier for you to manage and make changes to your Hootsuite plan.

A quick tour of what’s new in the Hootsuite dashboard for the month of March 2020.

Fixed an issue some users were experiencing where when attempting to enable Direct Publishing for an Instagram Business Profile, they were stuck on a “Loading” screen.