What’s New in Hootsuite

We’ve freshened up the look and feel of Hootsuite streams, increasing the height of the Streams tabs and clearing out infrequently used elements for a cleaner overall design.

We’ve completely updated this series of 12 videos on how to use Hootsuite Ads. Additional videos to follow in the coming months on Collaboration Hub and Grid Composer.

https://www.youtube.com/playlist?list=PLZIVGxSkBDc1oTAqPv2q0uBjbSIII1EeJ

Schedule and publish Instagram videos directly from iOS and Android devices via the Hootsuite mobile app, which now automatically encodes videos to meet Instagram’s requirements. Stay tuned for portrait video cropping in a future release!

We’ve made changes to help you multitask while composing social posts, plus improved LinkedIn targeting, faster report creation, Instagram publishing improvements, and more! Watch the video for a quick overview. 

We’ve updated our popular video overview of the Hootsuite dashboard, which covers audience engagement, publishing, Inbox, and analytics.

Hootsuite Analytics PDF reports needed a little love. We’ve cleaned up the report design, adjusted the margins, and added the Hootsuite logo in the footer.

We’ve added a new “Ow.ly Clicks” column to the table of published LinkedIn posts. The traffic data is also available when exporting the table.

To ensure more reliability and flexibility when sharing links, “http” is no longer automatically prepended to links.

We’ve updated Composer so you can still see what’s happening in the background. You can also minimize mid-compose and come back to your draft messages later.

Mentions and hashtags are now hyperlinked in previews to reflect how they’ll look when published, helping you ensure you’ve entered them correctly. You can click on mentions to verify you’ve tagged the correct page or profile. Clicking on a hashtag gives you a view of who else is using that hashtag.

Report configuration options—including exporting, sharing, or scheduling a report, adding metrics, and filtering—are now easily accessible in the header of your reports.

Image shares to a Facebook Page, LinkedIn, Twitter, or Instagram via Amplify no longer display the image URL alongside the image.

Amplify users can now customize the link and image when sharing to LinkedIn Profiles.

When publishing to Instagram from the latest versions of the iOS and Android apps, you’ll automatically be prompted to crop your image if its aspect ratio doesn’t meet Instagram’s requirements.

Choose from five new bidding strategies when creating Google Ads campaigns:

• Target cost-per-acquisition (CPA)
• Target return on ad spend (ROAS)
• Target outrank share
• Target search page location

Hootsuite Ads users can now quickly create a PDF report for Google or Facebook campaigns directly from the campaign’s dashboard.

Amplify admins can now add video to Amplify for advocates to share. To learn more about curating content for Amplify, see this help article.

Enterprise users can now receive analytics on all assignments generated in Inbox, including resolution time-based metrics. To learn more about measuring support team performance, see this help article.

Hootsuite Ads users can now include chatbot templates in JSON format when creating Facebook Messenger Ad campaigns to automate conversations with customers. To learn more about Facebook Messenger Ads, see this help article.

Business and Enterprise users can now add audience targeting to LinkedIn Page posts in the new Composer. To learn more about targeting options for LinkedIn Pages, see this help article.

The pixx.io app lets you integrate your pixx.io media library into Hootsuite so that you can easily search and select images to add to your posts. Learn more about the pixx.io app here.

Enterprise users can now duplicate existing analytics reports. To learn more about duplicating reports, see this help article.

You can now use Google to sign in to Hootsuite. If you previously used Google+ to sign in to Hootsuite, you can now use Google as your sign-in method.

Connect your XING Business Page to view and post new updates from your Hootsuite dashboard. Learn more about the XING Business Pages app here.

When composing messages in the new Composer, you now have the option to select a team when selecting which social network to post to. Selecting a team from the list will also select the social networks associated with that team.

You can now review ads in full-screen and test interactive creative, such as carousel ads and video, within the campaign approval workflow.

You can now measure the performance of videos you share on LinkedIn with new metrics including views and time watched.

When testing multiple audiences, you can now split test saved audiences created on Facebook against saved audiences created in Hootsuite Ads.

Channelview Insights adds powerful YouTube analytics to your Hootsuite dashboard. Analyze your channels and videos, create reports, and grow your channel's following. Learn more about the Channelview Insights app here.

Now you can schedule and post video to your Instagram Business account directly from the Hootsuite dashboard. To learn more about enabling direct publishing to Instagram business profiles, see this help article.

You can now select Marketplace and Instant Article as placements when creating Facebook campaigns in Hootsuite Ads.

The Hootsuite Ads campaign approval workflow now supports campaigns created in either Hootsuite Ads or Facebook Ads Manager. To learn more about campaign approvals, see this help article.

Amplify users can now use the new and improved Composer to draft and save content for Amplify.

Panoramiq Insights adds powerful Instagram analytics to your Hootsuite dashboard. Analyze account activity, follower demographics, and the effectiveness of your posts and Stories—all in Hootsuite. Learn more about the Panoramiq Insights app here.

Choose from three new bidding strategies when creating Google Ads campaigns: manual cost-per-click (CPC), enhanced CPC, and target cost-per-acquisition (CPA).

When scheduling reports from Hootsuite Ads, you can now customize time and time zone.

Hootsuite Ads now supports a 1:1 image ratio for Facebook ads and a 4:5 image ratio for Instagram.

When replying to a comment from the Instagram Business My Post stream, the Instagram handle being replied to is now automatically added to the reply.

Enterprise customers can now set up keyword-based rules to automatically assign Inbox messages to the best team to address the customer’s query. To learn more about automated assignments, see this help article.

New exportable report templates in Analytics let you measure your performance on Facebook, Twitter, Instagram, and LinkedIn.

A new image editor in the new compose experience lets you crop your image to a custom size or auto-crop to a preset aspect ratio for the social network of your choice. To learn more about editing images, see this help article.

You can now reshare content from the Instagram hashtag search stream for Instagram Business Profiles. To learn how to add a search stream, see this help article.

You can now import your saved audiences from Facebook into Hootsuite Ads when creating Facebook ad campaigns.

You can now copy existing campaigns or campaign drafts, or delete completed campaigns or unused drafts. Plus, new filters make it easier to find and access your draft campaigns.

You can now clone an existing ad group when building or editing your Google Ads campaigns.

Easily monitor what your audience is saying about your LinkedIn content, and quickly respond to public comments on your posts in Inbox through the Hootsuite dashboard and mobile app.

The Streamchat Basic app helps you easily monitor and respond to Facebook messages and comments.

You can now track your monthly spend on posts boosted through Hootsuite. To learn more about boosted post budgets, see this help article.

Using Facebook’s lookalike audience capabilities, the new recommended audience feature lets you easily reach new audiences with your boosted posts.

You can now boost posts from the Promote tab within planner.

According to LinkedIn, video content sees five times more engagement than other types of LinkedIn content. Drive higher engagement by publishing video to your LinkedIn Page in our new compose experience.

You can now tag Facebook and LinkedIn pages when composing messages for these networks in the new compose experience. To learn more about tagging Facebook and LinkedIn pages in your posts, see this help article.

You can now add a keyword filter to your RSS feeds, giving you more control over which new posts should be sent out. To learn more about this RSS Autopublisher app update, see this blog post.

You can now share saved searches with your team members and add notes to RSS items that are visible to your team if the stream is shared. To learn more about these Hootsuite Syndicator app updates, see this blog post.

You told us that viewing and exporting analytics reports was sometimes slow. We’ve worked to improve your experience—and reports and overviews are now loading up to 10x faster.

Impact customers that need to report on a custom engagement rate specific to their business KPIs can now create custom calculated metrics. To have a custom calculated metric enabled, contact your customer success representative.

Enterprise customers can now filter scheduled posts by campaign, and create and manage campaigns from the Planner tab.

When you edit a scheduled message, it now opens in the new compose experience by default.

An improved message planning experience on mobile lets you view, edit, and delete messages. You can also tap on a time to schedule a new message. The new features are available in the latest version of Hootsuite for iOS and Android.

Asana helps you organize your team’s plans, projects, and processes. With Asana for Hootsuite, you can select a social media post, add tags, followers, and a comment, and assign it directly to a Asana workspace.

Make your tweets accessible to your entire audience by adding descriptive text (alt text) for Twitter images when publishing in the new compose experience. This ensures that audiences using screen readers—as well as anyone with a slower internet connection—can understand your posts even if they can’t see the image. To learn more about adding alt text to Twitter images, see this help article.

We fixed an issue that caused some users to see a “500 Error” message when connecting a social network.

iOS 12 compatibility issues have been resolved in the latest version of the Hootsuite app (version 3.21.0).

You can now filter by social networks within your inbox on iOS and Android devices.

With this update you can now save templates to your content library, and access templates and images when crafting posts from our new compose experience. To learn more about managing templates and images in your content library, see this help article.