May 16, 2019

  • new

    Hootsuite App Directory

    new New chatbot builders available in the Hootsuite App Directory

    Considering setting up a chatbot? See the new Bots category in the Hootsuite App Directory for a list of chatbot providers that can support a wide range of chatbot use cases to suit your organization’s needs, budget, and support requirements. And they all have one thing in common: They support the integration of Facebook messages in Hootsuite Inbox. For details, contact the providers directly or ask your customer success manager.

May 13, 2019

  • new LinkedIn audience reach estimates

    If you post to LinkedIn pages, you can now review your audience criteria before publishing to ensure your posts will meet LinkedIn’s audience thresholds and avoid the dreaded “Audience Too Narrow” warning.

May 9, 2019

  • new

    Hootsuite Impact

    new Hootsuite tags are now available in Hootsuite Impact

    Hootsuite tags on published and scheduled posts in Composer are now synced seamlessly to Hootsuite Impact—no setup required. Plus, any changes you make to your organization’s tags will be reflected automatically in Impact.

May 3, 2019

  • new

    Hootsuite Academy

    new Hootsuite Product Update April 2019

    We’ve made changes to help you save time and create and publish high-quality posts more efficiently than ever with our new Composer. Also, you can now target your Facebook audience more selectively—and easily publish Instagram videos from the mobile app. Watch the video for a quick overview. 

  • improved

    Hootsuite Dashboard

    improved Improved post preview experience in Compose

    We’ve made a few improvements to ensure post previews accurately represent what your posts will look like after publishing.

    • A generic preview now appears before you select a social network so you can begin to see how your post will look. (This is especially useful when creating drafts and content library templates.)

    • Mentions and hashtags are now linked in previews.

    • We’ve improved the accuracy of image cropping previews for Facebook Pages, link previews for Twitter, and line breaks and truncation of longer posts for Instagram.

  • new

    Hootsuite Amplify

    new Post to Amplify from the Hootsuite Syndicator app

    If you use Synaptive’s Hootsuite Syndicator app, you can now select Amplify as an option to post to in your RSS Syndicator Feed.

April 30, 2019

  • new

    Hootsuite Academy

    new New Hootsuite Social ROI and Value Analysis Certification

    Measuring and demonstrating the value that social media brings to an organization can be complicated. Doing it right requires social marketers to take a strategic and proactive approach. Hootsuite’s Social ROI and Value Analysis training and certification give you strategies, tools, and tactics to more effectively measure and demonstrate the ROI of your social media marketing efforts.

  • improved

    Hootsuite Dashboard

    improved Duplicate posts and reuse networks in Composer

    We’ve made a few improvements to make it quicker and easier for you to schedule posts. In Planner, you can now duplicate a post to modify and quickly send or schedule it again (for example, to reuse high-performing content or schedule similar posts throughout a campaign). And by selecting the “Post and Reuse Networks” option,  you can now stay in your compose session with the same social networks selected to publish multiple posts in succession.

April 26, 2019

  • improved

    Hootsuite Dashboard

    improved Design and usability improvements in Analytics

    We’ve freshened up the Analytics report builder with a cleaner look for table headers and new colors for all default avatars. Plus, keyboard shortcuts are now available when you’re filling in text fields with auto-complete suggestions.

April 25, 2019

  • improved

    Hootsuite Dashboard

    improved Respond to customers faster with Inbox Quick Actions

    Keep on top of incoming messages and respond to customers faster. It is now easier to resolve, dismiss, or assign messages to yourself as you work through your list of unassigned conversations. You can also dismiss multiple messages at once.

April 24, 2019

  • improved

    Hootsuite App Directory

    improved Check out the all-new App Directory!

    The new public App Directory is live! Now it’s faster and easier than ever to find apps and tools to help you streamline your processes, access better data, and collaborate more efficiently.

April 19, 2019

  • new

    Hootsuite Ads

    new Bulk upload of locations for targeting

    When creating ad campaigns in Hootsuite Ads and AdEspresso, you can now upload or paste a list of locations to use for targeting.

  • new

    Hootsuite Ads

    new New multi-step campaign approvals for Facebook Ad campaigns

    You can now set an automated sequence of approvals to ensure that all of your internal and external stakeholders are fully aware of your campaigns. When each reviewer approves a campaign, Hootsuite Ads sends the approval request to the next reviewer; when the last reviewer approves the campaign, the campaign is published.

April 9, 2019

  • improved

    Hootsuite Dashboard

    improved Design improvements for Hootsuite Streams

    We’ve freshened up the look and feel of Hootsuite streams, increasing the height of the Streams tabs and clearing out infrequently used elements for a cleaner overall design.

  • improved

    Hootsuite Academy

    improved Updated videos: Hootsuite Ads playlist

    We’ve completely updated this series of 12 videos on how to use Hootsuite Ads. Additional videos to follow in the coming months on Collaboration Hub and Grid Composer.

    https://www.youtube.com/playlist?list=PLZIVGxSkBDc1oTAqPv2q0uBjbSIII1EeJ

  • new

    Hootsuite Mobile App

    new Easily publish Instagram videos

    Schedule and publish Instagram videos directly from iOS and Android devices via the Hootsuite mobile app, which now automatically encodes videos to meet Instagram’s requirements. Stay tuned for portrait video cropping in a future release!

April 4, 2019

  • new

    Hootsuite Dashboard

    new Hootsuite Product Update March 2019

    We’ve made changes to help you multitask while composing social posts, plus improved LinkedIn targeting, faster report creation, Instagram publishing improvements, and more! Watch the video for a quick overview. 

April 3, 2019

  • improved

    Hootsuite Academy

    improved Updated video: Overview of the Hootsuite Dashboard

    We’ve updated our popular video overview of the Hootsuite dashboard, which covers audience engagement, publishing, Inbox, and analytics.

April 1, 2019

  • new

    Hootsuite Dashboard

    new Improvements to Hootsuite Analytics reports

    Hootsuite Analytics PDF reports needed a little love. We’ve cleaned up the report design, adjusted the margins, and added the Hootsuite logo in the footer.

  • new

    Hootsuite Dashboard

    new Track Ow.ly clicks for LinkedIn posts

    We’ve added a new “Ow.ly Clicks” column to the table of published LinkedIn posts. The traffic data is also available when exporting the table.

March 21, 2019

  • new

    Hootsuite Academy

    new New how-to video for using Adobe Campaigns with Hootsuite

March 20, 2019

  • improved

    Hootsuite Dashboard

    improved “http” is no longer prepended to links

    To ensure more reliability and flexibility when sharing links, “http” is no longer automatically prepended to links.

March 15, 2019

  • improved

    Hootsuite Academy

    improved We’ve updated the Academy videos on Hootsuite Mobile to reflect recent changes.

March 14, 2019

  • new

    Hootsuite Dashboard

    new Multitask while composing messages

    We’ve updated Composer so you can still see what’s happening in the background. You can also minimize mid-compose and come back to your draft messages later.

  • improved

    Hootsuite Dashboard

    improved See how your message will look when it’s published

    Mentions and hashtags are now hyperlinked in previews to reflect how they’ll look when published, helping you ensure you’ve entered them correctly. You can click on mentions to verify you’ve tagged the correct page or profile. Clicking on a hashtag gives you a view of who else is using that hashtag.

March 13, 2019

  • improved

    Hootsuite Dashboard

    improved Access report configuration options from the top of your reports

    Report configuration options—including exporting, sharing, or scheduling a report, adding metrics, and filtering—are now easily accessible in the header of your reports.

March 11, 2019

  • improved

    Hootsuite Amplify

    improved Improved image sharing through Amplify

    Image shares to a Facebook Page, LinkedIn, Twitter, or Instagram via Amplify no longer display the image URL alongside the image.

  • new

    Hootsuite Amplify

    new Drive more engagement with custom posts

    Amplify users can now customize the link and image when sharing to LinkedIn Profiles.

March 8, 2019

  • new

    Hootsuite Mobile App

    new Ensure your images are a perfect fit

    When publishing to Instagram from the latest versions of the iOS and Android apps, you’ll automatically be prompted to crop your image if its aspect ratio doesn’t meet Instagram’s requirements.

March 7, 2019

  • new

    Hootsuite Ads

    new New bidding strategies for Google Ads

    Choose from five new bidding strategies when creating Google Ads campaigns:

    • Target cost-per-acquisition (CPA)
    • Target return on ad spend (ROAS)
    • Target outrank share
    • Target search page location
  • new

    Hootsuite Ads

    new Quickly measure campaign results

    Hootsuite Ads users can now quickly create a PDF report for Google or Facebook campaigns directly from the campaign’s dashboard.

March 6, 2019

  • new

    Hootsuite Amplify

    new Increase exposure of your video content

    Amplify admins can now add video to Amplify for advocates to share. To learn more about curating content for Amplify, see this help article.

March 5, 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where past scheduled messages could not be expanded in Content Planner.

  • new

    Hootsuite Dashboard

    new Hootsuite Product Update February 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where streams were displaying with inconsistent sizes in Internet Explorer 11.

March 4, 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where past scheduled posts did not appear unless a social network was selected as a filter. All posts now appear without filters, as expected.

February 27, 2019

  • fixed

    Hootsuite Dashboard

    fixed Resolved an issue where users received an error message when attempting to load mentions for Facebook, Twitter, and LinkedIn.

  • new

    Hootsuite Dashboard

    new Measure support team performance on social

    Enterprise users can now receive analytics on all assignments generated in Inbox, including resolution time-based metrics. To learn more about measuring support team performance, see this help article.

February 25, 2019

  • new

    Hootsuite Ads

    new Efficiently manage customer conversations from Facebook Messenger Ads

    Hootsuite Ads users can now include chatbot templates in JSON format when creating Facebook Messenger Ad campaigns to automate conversations with customers. To learn more about Facebook Messenger Ads, see this help article.

  • new

    Hootsuite Dashboard

    new Reach key audiences on LinkedIn

    Business and Enterprise users can now add audience targeting to LinkedIn Page posts in the new Composer. To learn more about targeting options for LinkedIn Pages, see this help article.

February 21, 2019

  • new

    Hootsuite App Directory

    new pixx.io app released

    The pixx.io app lets you integrate your pixx.io media library into Hootsuite so that you can easily search and select images to add to your posts. Learn more about the pixx.io app here.

  • new

    Hootsuite Dashboard

    new Save time by duplicating analytics reports

    Enterprise users can now duplicate existing analytics reports. To learn more about duplicating reports, see this help article.

  • new

    Hootsuite Dashboard

    new Sign in to Hootsuite with your Google account

    You can now use Google to sign in to Hootsuite. If you previously used Google+ to sign in to Hootsuite, you can now use Google as your sign-in method.

February 20, 2019

  • new

    Hootsuite App Directory

    new XING Business Pages app released

    Connect your XING Business Page to view and post new updates from your Hootsuite dashboard. Learn more about the XING Business Pages app here.

  • fixed

    Hootsuite Impact

    fixed Resolved an issue where some Impact users were seeing an error when attempting to re-authenticate Facebook Ads accounts.

February 14, 2019

  • improved

    Hootsuite Dashboard

    improved Quickly compose messages to multiple social networks

    When composing messages in the new Composer, you now have the option to select a team when selecting which social network to post to. Selecting a team from the list will also select the social networks associated with that team.

February 7, 2019

  • new

    Hootsuite Ads

    new Improved ad review

    You can now review ads in full-screen and test interactive creative, such as carousel ads and video, within the campaign approval workflow.

February 6, 2019

  • fixed

    Hootsuite Amplify

    fixed Fixed an issue where Amplify users were unable to add LinkedIn accounts via the mobile app.

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue in the Content Planner where users whose dashboard language was set to German were seeing an error message in place of the post’s timestamp.

February 5, 2019

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where some Content Library assets could not be added to posts in the new Composer.

  • fixed

    Hootsuite Dashboard

    fixed Fixed an issue where assigned posts that were deleted natively from the social network could not be resolved.

  • new

    Hootsuite Impact

    new Track which videos drive the best performance on LinkedIn

    You can now measure the performance of videos you share on LinkedIn with new metrics including views and time watched.

February 4, 2019

  • new

    Hootsuite Ads

    new Optimize your campaigns by testing different audiences

    When testing multiple audiences, you can now split test saved audiences created on Facebook against saved audiences created in Hootsuite Ads.

  • new

    Hootsuite App Directory

    new Channelview Insights app released

    Channelview Insights adds powerful YouTube analytics to your Hootsuite dashboard. Analyze your channels and videos, create reports, and grow your channel's following. Learn more about the Channelview Insights app here.



January 28, 2019

  • new

    Hootsuite Dashboard

    new Publish Instagram videos directly from Hootsuite

    Now you can schedule and post video to your Instagram Business account directly from the Hootsuite dashboard. To learn more about enabling direct publishing to Instagram business profiles, see this help article.

  • new

    Hootsuite Ads

    new Try new placements for your Facebook campaigns

    You can now select Marketplace and Instant Article as placements when creating Facebook campaigns in Hootsuite Ads.

  • new

    Hootsuite Ads

    new Send campaigns created in Facebook Ads Manager to a third party for approval

    The Hootsuite Ads campaign approval workflow now supports campaigns created in either Hootsuite Ads or Facebook Ads Manager. To learn more about campaign approvals, see this help article.

January 22, 2019

  • improved

    Hootsuite Amplify

    improved Save to Amplify from the new Composer

    Amplify users can now use the new and improved Composer to draft and save content for Amplify.

  • new

    Hootsuite App Directory

    new Get Instagram analytics with the new Panoramiq Insights app

    Panoramiq Insights adds powerful Instagram analytics to your Hootsuite dashboard. Analyze account activity, follower demographics, and the effectiveness of your posts and Stories—all in Hootsuite. Learn more about the Panoramiq Insights app here.

January 17, 2019

  • new

    Hootsuite Ads

    new Drive more results with new bidding strategies for Google Ads

    Choose from three new bidding strategies when creating Google Ads campaigns: manual cost-per-click (CPC), enhanced CPC, and target cost-per-acquisition (CPA).

January 11, 2019

  • improved

    Hootsuite Ads

    improved Choose an exact time to receive your scheduled ads reports

    When scheduling reports from Hootsuite Ads, you can now customize time and time zone.

January 10, 2019

  • improved

    Hootsuite Ads

    improved Improved support for image ratios for Facebook and Instagram ads

    Hootsuite Ads now supports a 1:1 image ratio for Facebook ads and a 4:5 image ratio for Instagram.

January 9, 2019

  • improved

    Hootsuite Dashboard

    improved Save time when replying to comments on your Instagram Business posts

    When replying to a comment from the Instagram Business My Post stream, the Instagram handle being replied to is now automatically added to the reply.

December 20, 2018

  • new

    Hootsuite Dashboard

    new Automatically assign messages so your teams can respond faster

    Enterprise customers can now set up keyword-based rules to automatically assign Inbox messages to the best team to address the customer’s query. To learn more about automated assignments, see this help article.

December 18, 2018

  • new

    Hootsuite Dashboard

    new Measure the results of your social media initiatives with new report templates

    New exportable report templates in Analytics let you measure your performance on Facebook, Twitter, Instagram, and LinkedIn.

December 17, 2018

  • new

    Hootsuite Dashboard

    new Easily crop your images to the perfect size

    A new image editor in the new compose experience lets you crop your image to a custom size or auto-crop to a preset aspect ratio for the social network of your choice. To learn more about editing images, see this help article.


December 14, 2018

  • new

    Hootsuite Dashboard

    new Easily find and reshare content from Instagram

    You can now reshare content from the Instagram hashtag search stream for Instagram Business Profiles. To learn how to add a search stream, see this help article.

December 13, 2018

  • new

    Hootsuite Ads

    new Save time by importing your saved audiences

    You can now import your saved audiences from Facebook into Hootsuite Ads when creating Facebook ad campaigns.

December 12, 2018

  • new

    Hootsuite Ads

    new Easily create and manage your Google Ads campaigns

    You can now copy existing campaigns or campaign drafts, or delete completed campaigns or unused drafts. Plus, new filters make it easier to find and access your draft campaigns.

  • new

    Hootsuite Ads

    new Create Google Ads campaigns faster

    You can now clone an existing ad group when building or editing your Google Ads campaigns.

December 3, 2018

  • new

    Hootsuite Dashboard

    new LinkedIn public comments in Inbox

    Easily monitor what your audience is saying about your LinkedIn content, and quickly respond to public comments on your posts in Inbox through the Hootsuite dashboard and mobile app.


November 23, 2018

  • new

    Hootsuite App Directory

    new Streamchat Basic App released

    The Streamchat Basic app helps you easily monitor and respond to Facebook messages and comments.

November 16, 2018

  • improved

    Hootsuite Dashboard

    improved Improved boosted post spend tracking

    You can now track your monthly spend on posts boosted through Hootsuite. To learn more about boosted post budgets, see this help article.


  • new

    Hootsuite Dashboard

    new Easily target new audiences

    Using Facebook’s lookalike audience capabilities, the new recommended audience feature lets you easily reach new audiences with your boosted posts.

  • improved

    Hootsuite Dashboard

    improved Promote posts from within planner

    You can now boost posts from the Promote tab within planner.

November 13, 2018

  • new

    Hootsuite Dashboard

    new Schedule and natively publish LinkedIn video

    According to LinkedIn, video content sees five times more engagement than other types of LinkedIn content. Drive higher engagement by publishing video to your LinkedIn Page in our new compose experience.

  • new

    Hootsuite Dashboard

    new Facebook and LinkedIn page @mentions in the new compose experience

    You can now tag Facebook and LinkedIn pages when composing messages for these networks in the new compose experience. To learn more about tagging Facebook and LinkedIn pages in your posts, see this help article.

November 13, 2018

  • improved

    Hootsuite App Directory

    improved RSS Autopublisher App update

    You can now add a keyword filter to your RSS feeds, giving you more control over which new posts should be sent out. To learn more about this RSS Autopublisher app update, see this blog post.

  • improved

    Hootsuite App Directory

    improved Hootsuite Syndicator App update

    You can now share saved searches with your team members and add notes to RSS items that are visible to your team if the stream is shared. To learn more about these Hootsuite Syndicator app updates, see this blog post.

  • improved

    Hootsuite Dashboard

    improved Analytics reports are now loading 10x faster!

    You told us that viewing and exporting analytics reports was sometimes slow. We’ve worked to improve your experience—and reports and overviews are now loading up to 10x faster.