March 15, 2019

  • Hootsuite Academy

    improved We’ve updated the Academy videos on Hootsuite Mobile to reflect recent changes.

March 14, 2019

  • Hootsuite Dashboard

    new Multitask while composing messages

    We’ve updated Composer so you can still see what’s happening in the background. You can also minimize mid-compose and come back to your draft messages later.

  • Hootsuite Dashboard

    improved See how your message will look when it’s published

    Mentions and hashtags are now hyperlinked in previews to reflect how they’ll look when published, helping you ensure you’ve entered them correctly. You can click on mentions to verify you’ve tagged the correct page or profile. Clicking on a hashtag gives you a view of who else is using that hashtag.

March 13, 2019

  • Hootsuite Dashboard

    improved Access report configuration options from the top of your reports

    Report configuration options—including exporting, sharing, or scheduling a report, adding metrics, and filtering—are now easily accessible in the header of your reports.

March 8, 2019

  • Hootsuite Mobile App

    new Ensure your images are a perfect fit

    When publishing to Instagram from the latest versions of the iOS and Android apps, you’ll automatically be prompted to crop your image if its aspect ratio doesn’t meet Instagram’s requirements.

March 7, 2019

  • Hootsuite Ads

    new New bidding strategies for Google Ads

    Choose from five new bidding strategies when creating Google Ads campaigns:

    • Target cost-per-acquisition (CPA)
    • Target return on ad spend (ROAS)
    • Target outrank share
    • Target search page location
  • Hootsuite Ads

    new Quickly measure campaign results

    Hootsuite Ads users can now quickly create a PDF report for Google or Facebook campaigns directly from the campaign’s dashboard.

March 6, 2019

  • Hootsuite Amplify

    new Increase exposure of your video content

    Amplify admins can now add video to Amplify for advocates to share. To learn more about curating content for Amplify, see this help article.

March 5, 2019

  • Hootsuite Dashboard

    fixed Fixed an issue where past scheduled messages could not be expanded in Content Planner.

  • Hootsuite Dashboard

    new Hootsuite Product Update February 2019

  • Hootsuite Dashboard

    fixed Fixed an issue where streams were displaying with inconsistent sizes in Internet Explorer 11.

March 4, 2019

  • Hootsuite Dashboard

    fixed Fixed an issue where past scheduled posts did not appear unless a social network was selected as a filter. All posts now appear without filters, as expected.

February 27, 2019

  • Hootsuite Dashboard

    fixed Resolved an issue where users received an error message when attempting to load mentions for Facebook, Twitter, and LinkedIn.

  • Hootsuite Dashboard

    new Measure support team performance on social

    Enterprise users can now receive analytics on all assignments generated in Inbox, including resolution time-based metrics. To learn more about measuring support team performance, see this help article.

February 25, 2019

  • Hootsuite Ads

    new Efficiently manage customer conversations from Facebook Messenger Ads

    Hootsuite Ads users can now include chatbot templates in JSON format when creating Facebook Messenger Ad campaigns to automate conversations with customers. To learn more about Facebook Messenger Ads, see this help article.

  • Hootsuite Dashboard

    new Reach key audiences on LinkedIn

    Business and Enterprise users can now add audience targeting to LinkedIn Page posts in the new Composer. To learn more about targeting options for LinkedIn Pages, see this help article.

February 21, 2019

  • Hootsuite App Directory

    new app released

    The app lets you integrate your media library into Hootsuite so that you can easily search and select images to add to your posts. Learn more about the app here.

  • Hootsuite Dashboard

    new Save time by duplicating analytics reports

    Enterprise users can now duplicate existing analytics reports. To learn more about duplicating reports, see this help article.

  • Hootsuite Dashboard

    new Sign in to Hootsuite with your Google account

    You can now use Google to sign in to Hootsuite. If you previously used Google+ to sign in to Hootsuite, you can now use Google as your sign-in method.

February 20, 2019

  • Hootsuite App Directory

    new XING Business Pages app released

    Connect your XING Business Page to view and post new updates from your Hootsuite dashboard. Learn more about the XING Business Pages app here.

  • Hootsuite Impact

    fixed Resolved an issue where some Impact users were seeing an error when attempting to re-authenticate Facebook Ads accounts.

February 14, 2019

  • Hootsuite Dashboard

    improved Quickly compose messages to multiple social networks

    When composing messages in the new Composer, you now have the option to select a team when selecting which social network to post to. Selecting a team from the list will also select the social networks associated with that team.

February 7, 2019

  • Hootsuite Ads

    new Improved ad review

    You can now review ads in full-screen and test interactive creative, such as carousel ads and video, within the campaign approval workflow.

February 6, 2019

  • Hootsuite Amplify

    fixed Fixed an issue where Amplify users were unable to add LinkedIn accounts via the mobile app.

  • Hootsuite Dashboard

    fixed Fixed an issue in the Content Planner where users whose dashboard language was set to German were seeing an error message in place of the post’s timestamp.

February 5, 2019

  • Hootsuite Dashboard

    fixed Fixed an issue where some Content Library assets could not be added to posts in the new Composer.

  • Hootsuite Dashboard

    fixed Fixed an issue where assigned posts that were deleted natively from the social network could not be resolved.

  • Hootsuite Impact

    new Track which videos drive the best performance on LinkedIn

    You can now measure the performance of videos you share on LinkedIn with new metrics including views and time watched.

February 4, 2019

  • Hootsuite Ads

    new Optimize your campaigns by testing different audiences

    When testing multiple audiences, you can now split test saved audiences created on Facebook against saved audiences created in Hootsuite Ads.

  • Hootsuite App Directory

    new Channelview Insights app released

    Channelview Insights adds powerful YouTube analytics to your Hootsuite dashboard. Analyze your channels and videos, create reports, and grow your channel's following. Learn more about the Channelview Insights app here.

January 28, 2019

  • Hootsuite Dashboard

    new Publish Instagram videos directly from Hootsuite

    Now you can schedule and post video to your Instagram Business account directly from the Hootsuite dashboard. To learn more about enabling direct publishing to Instagram business profiles, see this help article.

  • Hootsuite Ads

    new Try new placements for your Facebook campaigns

    You can now select Marketplace and Instant Article as placements when creating Facebook campaigns in Hootsuite Ads.

  • Hootsuite Ads

    new Send campaigns created in Facebook Ads Manager to a third party for approval

    The Hootsuite Ads campaign approval workflow now supports campaigns created in either Hootsuite Ads or Facebook Ads Manager. To learn more about campaign approvals, see this help article.

January 22, 2019

  • Hootsuite Amplify

    improved Save to Amplify from the new Composer

    Amplify users can now use the new and improved Composer to draft and save content for Amplify.

  • Hootsuite App Directory

    new Get Instagram analytics with the new Panoramiq Insights app

    Panoramiq Insights adds powerful Instagram analytics to your Hootsuite dashboard. Analyze account activity, follower demographics, and the effectiveness of your posts and Stories—all in Hootsuite. Learn more about the Panoramiq Insights app here.

January 17, 2019

  • Hootsuite Ads

    new Drive more results with new bidding strategies for Google Ads

    Choose from three new bidding strategies when creating Google Ads campaigns: manual cost-per-click (CPC), enhanced CPC, and target cost-per-acquisition (CPA).

January 11, 2019

  • Hootsuite Ads

    improved Choose an exact time to receive your scheduled ads reports

    When scheduling reports from Hootsuite Ads, you can now customize time and time zone.

January 10, 2019

  • Hootsuite Ads

    improved Improved support for image ratios for Facebook and Instagram ads

    Hootsuite Ads now supports a 1:1 image ratio for Facebook ads and a 4:5 image ratio for Instagram.

January 9, 2019

  • Hootsuite Dashboard

    improved Save time when replying to comments on your Instagram Business posts

    When replying to a comment from the Instagram Business My Post stream, the Instagram handle being replied to is now automatically added to the reply.

December 20, 2018

  • Hootsuite Dashboard

    new Automatically assign messages so your teams can respond faster

    Enterprise customers can now set up keyword-based rules to automatically assign Inbox messages to the best team to address the customer’s query. To learn more about automated assignments, see this help article.

December 18, 2018

  • Hootsuite Dashboard

    new Measure the results of your social media initiatives with new report templates

    New exportable report templates in Analytics let you measure your performance on Facebook, Twitter, Instagram, and LinkedIn.

December 17, 2018

  • Hootsuite Dashboard

    new Easily crop your images to the perfect size

    A new image editor in the new compose experience lets you crop your image to a custom size or auto-crop to a preset aspect ratio for the social network of your choice. To learn more about editing images, see this help article.

December 14, 2018

  • Hootsuite Dashboard

    new Easily find and reshare content from Instagram

    You can now reshare content from the Instagram hashtag search stream for Instagram Business Profiles. To learn how to add a search stream, see this help article.

December 13, 2018

  • Hootsuite Ads

    new Save time by importing your saved audiences

    You can now import your saved audiences from Facebook into Hootsuite Ads when creating Facebook ad campaigns.

December 12, 2018

  • Hootsuite Ads

    new Easily create and manage your Google Ads campaigns

    You can now copy existing campaigns or campaign drafts, or delete completed campaigns or unused drafts. Plus, new filters make it easier to find and access your draft campaigns.

  • Hootsuite Ads

    new Create Google Ads campaigns faster

    You can now clone an existing ad group when building or editing your Google Ads campaigns.

December 3, 2018

  • Hootsuite Dashboard

    new LinkedIn public comments in Inbox

    Easily monitor what your audience is saying about your LinkedIn content, and quickly respond to public comments on your posts in Inbox through the Hootsuite dashboard and mobile app.

November 23, 2018

  • Hootsuite App Directory

    new Streamchat Basic App released

    The Streamchat Basic app helps you easily monitor and respond to Facebook messages and comments.

November 16, 2018

  • Hootsuite Dashboard

    improved Improved boosted post spend tracking

    You can now track your monthly spend on posts boosted through Hootsuite. To learn more about boosted post budgets, see this help article.

  • Hootsuite Dashboard

    new Easily target new audiences

    Using Facebook’s lookalike audience capabilities, the new recommended audience feature lets you easily reach new audiences with your boosted posts.

  • Hootsuite Dashboard

    improved Promote posts from within planner

    You can now boost posts from the Promote tab within planner.

November 13, 2018

  • Hootsuite Dashboard

    new Schedule and natively publish LinkedIn video

    According to LinkedIn, video content sees five times more engagement than other types of LinkedIn content. Drive higher engagement by publishing video to your LinkedIn Page in our new compose experience.

  • Hootsuite Dashboard

    new Facebook and LinkedIn page @mentions in the new compose experience

    You can now tag Facebook and LinkedIn pages when composing messages for these networks in the new compose experience. To learn more about tagging Facebook and LinkedIn pages in your posts, see this help article.

November 13, 2018

  • Hootsuite App Directory

    improved RSS Autopublisher App update

    You can now add a keyword filter to your RSS feeds, giving you more control over which new posts should be sent out. To learn more about this RSS Autopublisher app update, see this blog post.

  • Hootsuite App Directory

    improved Hootsuite Syndicator App update

    You can now share saved searches with your team members and add notes to RSS items that are visible to your team if the stream is shared. To learn more about these Hootsuite Syndicator app updates, see this blog post.

  • Hootsuite Dashboard

    improved Analytics reports are now loading 10x faster!

    You told us that viewing and exporting analytics reports was sometimes slow. We’ve worked to improve your experience—and reports and overviews are now loading up to 10x faster.

November 6, 2018

  • Hootsuite Impact

    new Create custom calculated metrics

    Impact customers that need to report on a custom engagement rate specific to their business KPIs can now create custom calculated metrics. To have a custom calculated metric enabled, contact your customer success representative.

November 1, 2018

  • Hootsuite Dashboard

    fixed Inbox display issue resolved where replies could potentially appear to be duplicated

October 30, 2018

  • Hootsuite Dashboard

    improved Improved campaign planning

    Enterprise customers can now filter scheduled posts by campaign, and create and manage campaigns from the Planner tab.

  • Hootsuite Dashboard

    improved Edit scheduled posts in the new compose experience

    When you edit a scheduled message, it now opens in the new compose experience by default.

October 27, 2018

  • Hootsuite Mobile App

    improved Improved message scheduling and editing experience on mobile

    An improved message planning experience on mobile lets you view, edit, and delete messages. You can also tap on a time to schedule a new message. The new features are available in the latest version of Hootsuite for iOS and Android.

October 24, 2018

  • Hootsuite App Directory

    new Asana App released

    Asana helps you organize your team’s plans, projects, and processes. With Asana for Hootsuite, you can select a social media post, add tags, followers, and a comment, and assign it directly to a Asana workspace.

October 23, 2018

  • Hootsuite Dashboard

    new Create accessible content on Twitter

    Make your tweets accessible to your entire audience by adding descriptive text (alt text) for Twitter images when publishing in the new compose experience. This ensures that audiences using screen readers—as well as anyone with a slower internet connection—can understand your posts even if they can’t see the image. To learn more about adding alt text to Twitter images, see this help article.

October 22, 2018

  • Hootsuite Dashboard

    fixed Resolved 500 Error when connecting social networks

    We fixed an issue that caused some users to see a “500 Error” message when connecting a social network.

October 5, 2018

  • Hootsuite Mobile App

    fixed iOS 12 compatibility issues resolved

    iOS 12 compatibility issues have been resolved in the latest version of the Hootsuite app (version 3.21.0).

  • Hootsuite Mobile App

    improved Filter your mobile inbox by social networks

    You can now filter by social networks within your inbox on iOS and Android devices.

October 1, 2018

  • Hootsuite Dashboard

    new Access content from your content library in our new compose experience

    With this update you can now save templates to your content library, and access templates and images when crafting posts from our new compose experience. To learn more about managing templates and images in your content library, see this help article.

September 27, 2018

  • Hootsuite Dashboard

    new Filter analytics post tables by campaign

    You can now filter post tables in analytic reports by campaign so that you can review results only for those posts associated with your campaign.

  • Hootsuite Dashboard

    improved Add or remove social networks from your scheduled posts

    You can now add or remove social networks when editing your scheduled posts in our new compose experience.

September 26, 2018

  • Hootsuite Dashboard

    new Save drafts from our new compose experience, and collaborate on draft messages with your team

    You can now save draft messages from our new compose experience, then access and edit them as needed later from the planner. Also, when you select a social network for your draft message, you’ll be able to collaborate on that draft message with any team members who also have access to that network.

September 18, 2018

  • Hootsuite Ads

    new We’ve integrated Google Ads into our ads platform

    We’ve integrated Google Ads into Hootsuite Ads—so you can now manage your search ads together with social.

    With this new integration, you can:

    • Manage search ads and social ads in one place
    • Quickly allocate your budget to the best performing ads
    • Simplify campaign creation and analysis across Facebook, Instagram, and Google

September 17, 2018

  • Hootsuite Academy

    new Master the Hootsuite Platform with new content from Hootsuite Academy

    Watch this video for an Introduction to Hootsuite Analytics, or click here to take the full course.

September 13, 2018

  • Hootsuite Dashboard

    fixed Incorrect pinning of Pinterest and YouTube in social network filter

    An issue where Pinterest and YouTube accounts were incorrectly displaying as pinned in the old Compose Message box has been resolved.

September 12, 2018

  • Hootsuite Amplify

    improved Amplify public API updates

    Apps can now read and create topics within Amplify, as well as add topics to posts when sending them through.

  • Hootsuite Dashboard

    new Overview Stats for Boost

    Customers can now view both an aggregated campaign summary and a per post summary in the overview area, so the overall campaign value can be seen, as well as the total ad spend per campaign.


  • Hootsuite Dashboard

    new Video Views and Reach Objective for Boost

    While creating a new single or auto-boost campaign, customers may now select from Video Views or Reach to be optimized as their campaign objective.


  • Hootsuite Dashboard

    new Multiple Autoboost triggers for Boost

    While creating a new Autoboost campaign, users may now select from multiple triggers.

  • Hootsuite Dashboard

    new Filter by multiple social channels in Inbox

    Social channels are now grouped by network, making it easier for customers to find and select multiple channels to filter their Inbox by.


September 10, 2018

  • Hootsuite Dashboard

    fixed Issues with authorizing Instagram and Facebook pages have been resolved