Safeguard your brand with a unified strategy and a single voice

  • Graphic for Increase student enrollment

    Increase student enrollment

    Strengthen your brand and attract top talent by providing a consistent messaging tailored for each social platform and audience.

  • Graphic for Speak with a single voice

    Speak with a single voice

    Align departmental objectives and social strategy across campuses with connected workflows and streamlined communications.

  • Graphic for Safeguard your reputation

    Safeguard your reputation

    Protect your brand with permissions, approvals, and a common content library to prevent errors—and off-brand content.

  • Graphic for Track the social conversation

    Track the social conversation

    Measure social sentiment around your school. Act on opportunities (and challenges) quickly. Get real-time social analytics across teams.

Before Hootsuite, our student services communication process was ad hoc—every day we’d be checking social and emails would be sent if it was urgent. Now, the process is streamlined because I have the ability to assign inquiries to any department with Hootsuite.

Photo of Terry Coniglio
Terry Coniglio Assistant Director, Social Media Georgia State University


Revolutionize the student journey through social media


Graphic of tudent journey cycle

  • Attract top talent
    Increase enrollment applications by listening for, and engaging with, prospects who are researching their post-secondary options.

  • Engage students
    Fuel campus spirit and improve involvement by engaging with students where they are—on mobile social platforms.

  • Involve alumni
    Encourage donations—and lifelong participation—by keeping alumni connected to their alma mater through social media.




Social media and higher education—by the numbers

3/4

of the class of 2015 used social media in deciding where to enroll.
Source: iacac.org

$10,000+

raised by 43% of universities from social media, up from 33% in 2013.
Source: case.org

57%

of colleges and universities use social media to raise money from donors.
Source: case.org

58%

of college presidents use Facebook to engage with students. 55% use Twitter.
Source: UMass Dartmouth 2014

Unify crisis management through social media

  • Monitor student comments

    Monitor student comments on multiple networks to quickly detect trends and potential issues before they escalate.

  • Assign messages

    Assign messages to appropriate team members or departments for rapid action and a fully integrated response.

  • Post essential updates

    Post essential updates and answer questions across several social media networks—quickly and accurately.

Want to learn more?

  • Graphic for The Social Campus:

    The Social Campus:

    How Social Media is Transforming Higher Education

  • Graphic for ​Social Media in Education:

    ​Social Media in Education:

    Tips from Duke, SAIT, and the University of Cambridge

  • Graphic for ​The Social Campus:

    ​The Social Campus:

    Social Media Throughout the Entire Student Lifecycle