According to Forrester Research, 57 percent of the buyer's journey happens before a sales rep is involved.

Social selling lets your salespeople engage with prospects earlier, giving them more time and opportunity to build sufficient rapport and trust to make a sale.

Social Selling Demystified is an essential social selling primer for any marketer. It covers the long list of benefits and reveals how marketing and sales can work together to generate more leads and make more sales.

You’ll learn:

  • What social selling is and why it matters: See how social selling has evolved into a powerful way to drive social ROI.
  • The benefits of social selling: Understand the value of social selling to marketers, sales teams, and the organization as a whole.
  • Marketing’s role in social selling: Discover the central role marketing teams play in social selling success.

To learn how to get your salespeople on social—and help them build more meaningful relationships with customers and prospects—download your copy of Social Selling Demystified now.