2022 Digital Trends Report
Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.
The Digital 2022 Global Overview Report by Hootsuite and We Are Social provides an in-depth look at the state of all things digital in 2022. It highlights the year’s key trends and stats that can guide businesses to make more informed decisions about where to spend their time and money online.
From reaching Gen Z to leveling up your social selling game, this guide has all the insights you need to create a well-informed social strategy now and in the future. It also covers the latest trends in digital advertising and internet use. Sell more, reach the right audience, and boost engagement by staying in the know.
Bookmark the report to reference key internet and social media statistics. Insights such as the most widely used social media networks, how often people spend on each one, and user demographics can help you build a data-driven plan tailored to your goals.
Get full access to the Digital Trends Report from Hootsuite and We Are Social now.
What you’ll learn
- The latest trends in social media, social commerce, digital advertising, and social customer service.
- Social media statistics, including the top social media platforms, time spent on each social media network, and social media user demographics.
- Internet statistics, including data on the most-visited websites and search engines plus internet adoption rates.
- Essential digital headlines, like how many people use the internet and their preferred devices.
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Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
How the British Museum Increased Social Media Engagement by 126% 
Case Studies
How the British Museum Increased Social Media Engagement by 126%
SIX automates key cybersecurity tasks to actively protect itself against social media threats 
Case Studies
SIX automates key cybersecurity tasks to actively protect itself against social media threats
How the WWF inspires global action with social media 
Case Studies
How the WWF inspires global action with social media
Innovate UK executed a social media strategy to get their message seen by more people 
Case Studies
Innovate UK executed a social media strategy to get their message seen by more people
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies