Uplift: The 2024 Social Media Summit for Nonprofits

Optimizing Your Social Content and Campaigns: Lessons from the Oklahoma Department of Wildlife Conservation

The social media team at the Oklahoma Department of Wildlife & Conservation is no stranger to going viral with a mixture of daily content that engages their online community and annual campaigns.

In this session, you’ll hear from Sarah Southerland, Social Media Specialist at the Department about how to:

1. Master content planning, including striking the perfect balance between campaigns and daily content for year-round engagement.

2. Pick the right platforms and customize your content, regardless of your team size.

How Successful Nonprofits Use Storytelling to Drive Impact with Julia Campbell

Every nonprofit has a unique story to tell, but how do you uncover your organization's true storytelling DNA? In this talk, global storytelling expert Julia Campbell will guide attendees through a process of self-discovery and exploration to help you identify your organization's unique voice and messaging.

You’ll learn how to:

1. Effectively use digital tools and storytelling techniques to inspire supporters to take action and drive real impact with practical tips and case studies.

2. Choose the right platforms, maintain a consistent content stream and craft impactful stories, even for challenging topics.

Nonprofit Design Essentials: Practical Tips from Hootsuite’s Design Team

Join us for a dynamic webinar on nonprofit design essentials, from basics to advanced techniques with real examples from Hootsuite’s own design experts. Engage in live feedback and a Canva demo to refine your skills and elevate your nonprofit's visual storytelling.

In this session, you’ll learn:

1. The important design basics all nonprofits need to know, using real life examples.

2. How to tailor content for each platform effectively and share emotion-driven stories while maintaining privacy essentials.

Creating Content that Converts: Data-Driven Insights from Care2

With millions of members, Care2.org has created the world's largest community for good. Through their technology and team of experienced campaigners, they’re also an expert at creating interactive content that drives tangible actions, whether it’s getting signatures or donations.

In this session, you’ll hear from Claire Kerr, Director, Canada at Care2 about:

1. What content leads to conversions from your audience based on the data.

2. Methods for incorporating these formats into your online campaigns, with insights from nonprofit successes and failures on social media.

Growing Your Community: Expert Strategies from Multi Award-Winning Content Creator Siyamak Saleh, MD

Dr. Siyamak Saleh, also known as Dr. Siya, is a multi-award-winning content creator, medical doctor and WHO consultant. From debunking medical myths to breaking stigmas around sensitive health topics, Dr. Siya has built an audience of nearly 3 million people on TikTok alone by creating educational content that informs and engages.

In this session, you’ll learn: 

• How to create content that engages your community (and how to handle trolls gracefully) across channels such as Instagram, TikTok, and LinkedIn.

• Practical tips for finding and choosing influencers to help you reach new audiences
  

Measuring Your Impact on Social Media: Using Analytics to Drive Results and Save Time

Unsure about how to accurately measure the performance of your social media campaigns? Join us for an interactive session focusing on key metrics and techniques that will help you plan ahead for the rest of the year and identify key action items for getting started. In this session,

Hootsuite experts will illustrate how to:

• Understand and prove the ROI of your social media activities to demonstrate their value to nonprofit leadership, including setting up proper conversion tracking.

• Conduct a high-level audit of your social media accounts and review your performance.