How to Measure the ROI of Social Marketing
Details
August 19, 2020
As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. Yet according to the CMO Survey, 70% of CMOs report that they are unable to show any impact yet or only have a qualitative sense of impact but no quantitative measurement from their social media investments.
To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.
What you’ll learn
- What metrics to track on organic and what to track on paid campaigns
- How an integrated view of organic and paid campaigns can help you prove—and improve—ROI
- The right metrics to report to your leadership team to showcase success
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