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Nearly half of social media professionals in Higher Education say they do not have adequate resources to ensure good mental health, according to research conducted by West Virginia University. From dealing with negative messages to being tasked with disseminating information during COVID-19, social media professionals are dealing with a large amount of stress and mental fatigue. In addition, they are facing a lack of buy-in and understanding of the value of social from their executive leadership.

Join Hootsuite’s Nitin Goyal and Alex Wedderburn as they look closer into resources to help you combat mental fatigue and prove the value of social to leadership. As well, they will have a candid discussion with three strong advocates for mental health awareness from the University of Central Arkansas, University of Michigan, and University of California, Davis.

What You'll Learn

  • How to manage your mental health as an “always on” social media professional while handling negative messages and comments directed at your brand
  • Best practices for social media crisis communications planning for higher education institutions
  • How to communicate the value of your social strategy to your leadership clearly and effectively


  • Photo of Nitin Goyal

    Nitin Goyal

    Senior Business Value Analyst, Hootsuite

    Nitin provides social media consultancy to various departments and different levels of stakeholders in the HigherEd sector. This consultancy addresses problems pertaining to success measurement, content strategy, student engagement and crisis management. Nitin also researches and analyzes HigherEd data to keep stakeholders informed about the latest trends pertaining to social media and higher education.

  • Photo of Alex Wedderburn

    Alex Wedderburn

    Higher Education Lead, North America, Hootsuite

    Alex Wedderburn heads up Higher Education at Hootsuite for North America. Having spent the last 7 years working with the sector, he brings a wealth of experience and strategic thinking to the many universities that partner with Hootsuite, helping align social media goals with universities’ overall vision and strategy.

  • Photo of Nikki Sunstrum

    Nikki Sunstrum

    Director of Social Media and Public Engagement, University of Michigan

    As an internationally recognized public speaker and advocate of strategic online communications, Nikki is responsible for developing innovative solutions to advance the University of Michigan’s over 200-year-old legacy of impact. Nikki leads U-M’s social communication team, the strategic oversight of the President’s Public Engagement and Impact Initiative, and U-M’s Social Integrity project.

    These efforts each aim to ensure that all online communications provide additional value to university stakeholders while mitigating institutional risk, elevating brand perception, and educating users of all ages, around the globe, of the lasting impact of these critical tools.

  • Photo of Sallie Poggi

    Sallie Poggi

    Director of Social Media, University of California, Davis

    Sallie Poggi works as the Director of Social Media at the University of California, Davis where she leads the team responsible for creatively engaging audiences with the stories, relationships and people of UC Davis on social media. At UC Davis, together with her team, Sallie has transformed the university’s use of social media, resulting in doubling the community size of UC Davis in the first year of a new strategy and tripling its reach and number of interactions.

  • Photo of Jon-Stephen Stansel

    Jon-Stephen Stansel

    Digital Media Specialist, University of Central Arkansas

    Jon-Stephen Stansel is a social media professional with almost a decade of experience managing and creating content for higher education, small business and government social media accounts. He has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses. He is also a co-host of the Thought Feeder Podcast, a weekly podcast offering insights on digital marketing in higher education.