• Image for The Social Customer Experience
    Research & Trends

    The Social Customer Experience

    How enterprise organizations are using social media to transform the customer journey
  • Image for How Searchmetrics increased
 their social reach by 20%
    Case Studies

    How Searchmetrics increased
 their social reach by 20%

    Empowering employees as brand ambassadors helped 
the company increase social reach and share of voice
  • Image for Social Media Strategy Guide
    Strategy & Tactics

    Social Media Strategy Guide

    An 8-step guide to developing your social media presence
  • Image for How a health care organization scales social media across 23,000+ employees while successfully navigating HIPAA regulations
    Case Studies

    How a health care organization scales social media across 23,000+ employees while successfully navigating HIPAA regulations

    Discover how Spectrum Health System integrates Nexgate and Brandwatch with Hootsuite Enterprise to maintain compliance on social ...
  • Image for Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
    Case Studies

    Mapfre creates a united social media strategy to deliver a consistent brand voice across channels

    Discover how the Spanish insurance giant greatly increased its digital presence
  • Image for How the British Museum Increased 
Social Media Engagement by 126%
    Case Studies

    How the British Museum Increased 
Social Media Engagement by 126%

    With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than ...
  • Image for Retail, Social Media and the Customer Experience
    Research & Trends

    Retail, Social Media and the Customer Experience

    How retailers are using social media to manage and improve the customer experience
  • Image for Hootsuite’s Social Media Barometer Report 2018
    Research & Trends

    Hootsuite’s Social Media Barometer Report 2018

    An annual global study on how organizations are using social media
  • Image for The Social Government Benchmark Report 2018
    Research & Trends

    The Social Government Benchmark Report 2018

    Challenges and opportunities for governments adopting social media
  • Image for The State of Social Media in UK Government
    Research & Trends

    The State of Social Media in UK Government

    Hootsuite’s annual report on social media trends in government
  • Image for Uniting Social Media Strategy
    Research & Trends

    Uniting Social Media Strategy

    A framework to coordinate service delivery and incident communications for local government
  • Image for How a local government team of 30+ serves 1.1 million constituents on social media
    Case Studies

    How a local government team of 30+ serves 1.1 million constituents on social media

    The 6 steps Fairfax County Government took to scale social media across departments