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    Getting to Know Your Audience

    How to Research Your Social Media Audience
  • Image for The Social Video Toolkit

    The Social Video Toolkit

    3 checklists to help you create and share videos on social
  • Image for A Guide to Social Video Strategy
    Strategy & Tactics

    A Guide to Social Video Strategy

    5 steps to creating videos that make an impact
  • Image for How to attach images and video to Facebook Pages and personal profiles in Hootsuite
    Products & Services

    How to attach images and video to Facebook Pages and personal profiles in Hootsuite

    Simply add your video as an attachment, pick your thumbnail image, and send
  • Image for Facebook Best Practices

    Facebook Best Practices

    The 3 Types of Content that Facebook Audiences Love
  • Image for Innovate UK government agency promotes 300 events annually and exceeds engagement targets
    Case Studies

    Innovate UK government agency promotes 300 events annually and exceeds engagement targets

    How governments can use social media to generate sustained business benefits
  • Image for Storytelling on a global scale: How Free The Children charity uses social media

    Storytelling on a global scale: How Free The Children charity uses social media

    Building enough brand love to become one of the largest charitable Facebook causes in the world
  • Image for Bringing science to social: Polymer Solutions grows followers by 375%

    Bringing science to social: Polymer Solutions grows followers by 375%

    How a B2B technology-based company took an analytic approach to creating a social media strategy
  • Image for Hootsuite Enterprise and Brandwatch

    Hootsuite Enterprise and Brandwatch

    Anticipate trends and measure new initiatives with social data
  • Image for Influencer Marketing 101

    Influencer Marketing 101

    3 steps to creating a successful influencer campaign
  • Image for Social Media Strategy Template
    Strategy & Tactics

    Social Media Strategy Template

    Are you ready to take action on your social media strategy?
  • Image for Forrester Research, Inc. Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime (September 28, 2015)

    Forrester Research, Inc. Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime (September 28, 2015)

    How focusing on people, not companies, is the key to increasing advocate engagement