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    Getting to Know Your Audience

    How to Research Your Social Media Audience
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    The Big Shift

    How Social is Fundamentally Changing Organizations
  • Image for The Toolkit for Direct Response Best Practice

    The Toolkit for Direct Response Best Practice

    How to Connect With and Engage the Right Targets
  • Image for The Toolkit for Social Video

    The Toolkit for Social Video

    How to Optimise Creative Video Content to Engage Your Audience
  • Image for Social Ads Toolkit

    Social Ads Toolkit

    The ultimate social advertising guide that you can put into action right away.
  • Image for How Social Executives are Transforming the Financial Services Industry in Australia

    How Social Executives are Transforming the Financial Services Industry in Australia

    A report from Hootsuite and LinkedIn
  • Image for The Social Revolution

    The Social Revolution

    Redefining the Student Experience in Australian Higher Education Institutions
  • Image for Cross-Campus Innovation

    Cross-Campus Innovation

    A Guide to Social Media Strategy for Australian Higher Education Institutions
  • Image for LinkedIn and Hootsuite: A Quick Start Guide

    LinkedIn and Hootsuite: A Quick Start Guide

  • Image for Reviving a regulated industry with social media

    Reviving a regulated industry with social media

    Reviving a regulated industry with social media
  • Image for The New Customer Service Model

    The New Customer Service Model

    How Being Customer-Obsessed on Social Media Will Grow Your Brand
  • Image for Building brand reach through employee advocacy

    Building brand reach through employee advocacy

    Building brand reach through employee advocacy
  • Image for Launching Social Media Contests

    Launching Social Media Contests

    How to run effective contests and campaigns on Facebook, Twitter, and Instagram
  • Image for Hootsuite & ZeroFOX

    Hootsuite & ZeroFOX

    Explore how Hootsuite, integrated with trusted ZeroFOX, can help your firm take advantage of all social media has to offer.
  • Image for Forrester Research, Inc. Report: The ROI of Digital Business Transformation (November 6, 2015)

    Forrester Research, Inc. Report: The ROI of Digital Business Transformation (November 6, 2015)

    How building a solid business case and getting a significant investment is the key to your organization’s digital transformation
  • Image for Microsoft & Hootsuite

    Microsoft & Hootsuite

    E-Book: Joining forces to Increase Social ROI & Productivity
  • Image for 5 Social media tactics an innovative bank used to launch a new product

    5 Social media tactics an innovative bank used to launch a new product

    5 Social media tactics an innovative bank used to launch a new product
  • Image for The Social Video Toolkit

    The Social Video Toolkit

    3 checklists to help you create and share videos on social
  • Image for YouTube and Hootsuite

    YouTube and Hootsuite

    A Quick Start Guide
  • Image for A Guide to Social Video Strategy

    A Guide to Social Video Strategy

    5 steps to creating videos that make an impact
  • Image for How to boost audience engagement with user-generated content

    How to boost audience engagement with user-generated content

    How to boost audience engagement with user-generated content
  • Image for Facebook and Hootsuite

    Facebook and Hootsuite

    A Quick Start Guide
  • Image for How to build a business case for social media

    How to build a business case for social media

  • Image for The 2016 Social Media Planning Toolkit

    The 2016 Social Media Planning Toolkit

    Deciding how to invest your time and resources to get better results on social media in 2016?
  • Image for How to attach images and video to Facebook Pages and personal profiles in Hootsuite

    How to attach images and video to Facebook Pages and personal profiles in Hootsuite

    Step-by-step instructions on how to attach, schedule, and share images and video to Facebook posts in your Hootsuite dashboard
  • Image for The Social Campus Toolkit

    The Social Campus Toolkit

    Learn how to implement an effective campus-wide social strategy
  • Image for How a local government team of 30+ serves 1.1 million constituents on social media

    How a local government team of 30+ serves 1.1 million constituents on social media

    How a local government team of 30+ serves 1.1 million constituents on social media
  • Image for Facebook Best Practices

    Facebook Best Practices

    The 3 Types of Content that Facebook Audiences Love
  • Image for How one small test helped eHarmony track ROI and improve their match-making success

    How one small test helped eHarmony track ROI and improve their match-making success

    How one small test helped eHarmony track ROI and improve their match-making success
  • Image for New and improved Hootsuite Streams help you engage better

    New and improved Hootsuite Streams help you engage better

    How to use Hootsuite Streams to engage your audience more effectively
  • Image for How to use Hootsuite @mentions to tag profiles and pages easier

    How to use Hootsuite @mentions to tag profiles and pages easier

    Find and add users to your messages easily with Hootsuite
  • Image for A 5-Day Plan for Increasing Your Twitter Engagement

    A 5-Day Plan for Increasing Your Twitter Engagement

    Insider tips from Hootsuite and Twitter
  • Image for The Creative’s Guide to Launching a Project on Social Media

    The Creative’s Guide to Launching a Project on Social Media

    How to reach new audiences and gain support for your work on social
  • Image for Innovate UK government agency promotes 300 events annually and exceeds engagement targets

    Innovate UK government agency promotes 300 events annually and exceeds engagement targets

    Discover how governments can use social media to generate sustained business benefits
  • Image for Logra nuevas audiencias y apoya a los seguidores actuales

    Logra nuevas audiencias y apoya a los seguidores actuales

    Logra nuevas audiencias y apoya a los seguidores actuales
  • Image for How Clearly Increases Customer Loyalty Using Social Media

    How Clearly Increases Customer Loyalty Using Social Media

    How Clearly Increases Customer Loyalty Using Social Media
  • Image for Storytelling on a global scale: How Free The Children charity uses social media

    Storytelling on a global scale: How Free The Children charity uses social media

    Building enough brand love to become one of the largest charitable Facebook causes in the world
  • Image for The best ways for museums and art organizations to be social

    The best ways for museums and art organizations to be social

    How three internationally renowned museums and art organizations use social media to stay relevant
  • Image for Social media for food trucks: Building loyalty across North America

    Social media for food trucks: Building loyalty across North America

    What three of the best food trucks in North America are doing to build relationships and engage with customers on social media
  • Image for Bringing science to social: Polymer Solutions grows followers by 375%

    Bringing science to social: Polymer Solutions grows followers by 375%

    How a B2B technology-based company took an analytic approach to creating a social media strategy
  • Image for TerraCycle Case Study

    TerraCycle Case Study

    How TerraCycle uses Instagram to tell their story and build trust
  • Image for Launch your first social media campaign in minutes

    Launch your first social media campaign in minutes

    How to engage fans and turn clicks into sales.
  • Image for Hootsuite Enterprise and Brandwatch

    Hootsuite Enterprise and Brandwatch

    Anticipate trends and measure new initiatives with social data
  • Image for How Barcelona built an innovative social media strategy

    How Barcelona built an innovative social media strategy

    How Barcelona built an innovative social media strategy
  • Image for Reach new audiences and support your current followers

    Reach new audiences and support your current followers

    Reach new audiences and support your current followers
  • Image for How one Tweet grew to 24,000 women and girls learning to code

    How one Tweet grew to 24,000 women and girls learning to code

    How one Tweet grew to 24,000 women and girls learning to code
  • Image for How Dazeinfo grew their e-newsletter subscription by 400% through an online contest

    How Dazeinfo grew their e-newsletter subscription by 400% through an online contest

    How Dazeinfo grew their e-newsletter subscription by 400% through an online contest
  • Image for Influencer Marketing 101

    Influencer Marketing 101

    3 steps to creating a successful influencer campaign