4.5 billion internet users around the globe. 3.8 billion people on social media. What are the best opportunities in digital? Which platforms are growing fastest? And what new consumer behaviors should your brand be paying attention to?

Steer your digital strategy with data from over 220 countries and territories, as well as perspectives from world-renowned analyst Simon Kemp, We Are Social, and our experts at Hootsuite.

Our report has been a trusted resource for policymakers, journalists, businesses, and NGOs over the last ten years, during which we’ve consistently tracked consumer digital behavior around the world to bring you a comprehensive, scalable, and replicable resource for identifying your audience and building your digital strategies with confidence.

What You'll Learn

  • The latest on TikTok’s explosive growth—and where it’s coming from
  • Which niche platforms are shaking up the status quo
  • Online gaming, the expansion of voice, and growing opportunities most marketers are missing