Better results through relentless optimization


Optimize your campaigns in less time

Easily create and test hundreds of Facebook and Instagram ads in minutes, not hours. Get higher conversions through granular control over placement, timing, and custom audiences.

Get the most value from your paid content

Don’t waste another dollar on low-performing ads. Quickly and easily reallocate budgets from your worst performing ads to those that are seeing optimal results.

Better performance through automation

Automatically boost budgets—or start new campaigns—based on pre-set performance triggers. Improve ad performance with automatic, daily recommendations.

A flexible social ads solution that fits the way you work

  • Graphic for Organic and paid—together

    Organic and paid—together

    Create and manage Facebook and Instagram advertising campaigns directly inside Hootsuite, easily promoting your organic posts to boost your engagement and reach.

  • Graphic for Keep your leads synced

    Keep your leads synced

    Work smarter by connecting your favorite CRM or email marketing tools—including HubSpot, MailChimp, GetResponse, and others—with your Facebook ads account.

  • Graphic for Manage access and permissions

    Manage access and permissions

    Control who can create and edit ads, modify settings, and adjust ad spend limits for your Facebook Pages or Instagram profile.

The analytics you need to shine—in less time


Get metrics that matter

Uncover your top-performing ads at a glance. Measure real impact with engagement scores and action metrics. Manage multiple projects, brands, or campaigns with tagging.

Share insights and results

Quickly export social ad analytics in Excel, and create customized PDF reports to share results with your team—or your boss. Save time with fully automated delivery of reports.

Benchmark your performance

Get real-time Facebook and Instagram advertising metrics for your industry so you can make informed decisions around your advertising campaigns with real-world context.

Strategic services to set your team up for success

Strategic Services

Empower your team

Equip your team with the skills they need to become social experts. Receive comprehensive platform onboarding and strategic training—either onsite or virtually—from professionals in the field.

Save valuable time and resources

Stop draining your campaign budget on extensive—and unnecessary— trial-and-error testing methods. Use our experts battle-tested knowledge and expertise to optimize your campaigns in less time.

Take your campaign strategy to the next level

Work closely with our social ads experts to build a dynamic and innovative campaign. Together, we’ll refine your creative strategy with cutting-edge products, testing methods, and trends.