Reduce risk and create better content with the top social media approval workflow software
Ensure that everything you post is error-free, on-brand, and consistent with Hootsuite’s built-in social media approval tool. Plus, save time and reduce friction by automating approvals and messaging.
Easily review posts, comments, replies, and private messages before they’re sent
Create
Admins set permissions that determine who can create and approve content. Users draft posts, messages, and comment replies in Hootsuite.
Approve
Approvers get a push notification or email when content is ready to review. They can view, edit, approve, or reject content in a few clicks.
Post
Polished content is ready to post or schedule! You can also view your team’s approval history to see who sends, edits, and approves posts.
Flawless social media content (minus the
clunky approval process)
Even the most well-oiled social teams need an extra set of eyes on their content. With Hootsuite, you
can ideate, collaborate, edit, and approve from one user-friendly dashboard. No emails or spreadsheets required.
Legal, compliance, copyeditors — they all want to weigh in. With Hootsuite, you can set up automated custom approval workflows so the right people can approve content faster.
Keep customers happy by always providing accurate and timely responses. Within Hootsuite, you can set up pre-approved messages to reduce response times and improve team efficiency.
Every team is different. Hootsuite Super Admins can designate up to three layers of approvals. That way, multiple people get their eyes on every post, and there’s always someone available to approve.
Some industry regulations require saving or archiving all published content and approvals. Hootsuite Enterprise integrates with Proofpoint, which patrols content and flags posts based on selected policies.
Work together better and watch your social stats skyrocket
Not only does Hootsuite’s social media approval software reduce stress and time wasted, it also helps you ramp up your social media performance.
Boost engagement,
conversions, and reach
Get your followers the information they need faster so they’re more likely to convert. Plus, establish your brand as trustworthy and reputable by always posting content that aligns with your brand messaging and industry regulations.
Improve brand sentiment and perception
Typos, misinformation, and duplicate responses happen. And they can make people think of your brand as mismanaged or unprofessional. Reduce errors and agent collision with a custom approval flow and built-in AI tools that write flawless copy.
Save thousands of hours on content creation
Cut back on the back and forth and bring every stage of your workflow into one tab. With Hootsuite, your team can brainstorm ideas, draft posts with built-in Canva templates, and use our social media AI writer to write captions for every social network.
Reduce your team’s workload and delight your customers
With a unified social inbox that lets you respond to messages and comments across platforms, you can eliminate agent collision and confusion. Plus, you’ll reduce response times by automatically assigning messages and comments to the right person.
Protect your brand and stay compliant with security features
A social media post approval tool can help you seamlessly pass content through every regulatory layer. Plus, add extra security with single sign-on, the ability to instantly suspend scheduled posts, and publishing security integrations.
You can have your whole department involved on social media risk-free. Once people realize that, say, 10 users can collaborate in Hootsuite — without needing to know passwords and without the risk of sharing unapproved content — the discussion goes from should we do it, to how do we do it.Free social media templates and resources
How to build an efficient social media approval workflow
Collaborate smartly with a social media workflow that works for your brand. Here’s how to set yours up.
Free social media guidelines template
Ensure every post is polished on-brand with this free social media guidelines template.
How to set up a social media approval process in Hootsuite
It’s super easy to set up approval permissions in Hootsuite. Here’s a step-by-step guide.
Frequently asked questions
A well-defined social media approval process is critical to maintaining a consistent brand voice and keeping all your public-facing content error- and misinformation-free.
Along with an official set of social media guidelines and a social media style guide, an approval workflow can help ensure that you never post typos, outdated information, broken links, or content that doesn’t align with your brand’s style and tone.
Content approval software takes your process to the next level by seamlessly integrating team collaboration into your workflow. With an automated approval tool, you never have to think about who needs to approve what and in which order. Content automatically gets sent to the right approvers, in the right order.
Using a post approval tool provides an editing trail so you can see what’s changed and refer to previous versions, if needed. It also provides your social team with the proper oversight, automatically putting content in front of key decision-makers so they can give the thumbs up.
Did we mention that a post approval tool eliminates the need for endless back-and-forth via email, DMs, and doc comments? That’s our favorite part.
Hootsuite’s social post approval tool is easy to use. All you have to do is set content creators and approvers within your Hootsuite settings. Then, the next time a content creator finishes a draft, your designated approvers will receive an email and/or notification telling them a post requires their approval.
To use Hootsuite’s approval workflow tools, an Admin or Super Admin must assign users specific roles. Admins can set user permissions to either require approval (content creators) or provide approvals (editors). You can even set up permissions so that certain users only require approval for certain types of content, including social media posts, messages, and comments.
Once you’ve determined your permissions and editors, you can create your custom approval workflow. Hootsuite lets you set your approvers in a specific order. Set your first, second, or third approver. Setting multiple approvers allows you to get more eyes on every post and ensures that you have a backup if a primary approver is unavailable.
You can also ask any team member with access to the social account to approve your post before publishing — they don't need special permissions for one-off approvals. As you’re creating content, select the “Ask for approval” option and choose the teammate you’d like to ask to review.
Learn more about setting up approval processes in Hootsuite in the Help Center.
Naturally, Hootsuite’s social media content approval tool works best with teams, so it’s not available on all plans. Currently, users on Advanced (with multiple users), Business, and Enterprise plans get access to content approval workflows.
See what the no. 1 social approval tool can do for your brand
Get a free Hootsuite demo and see exactly how Hootsuite can save you time and boost your social media performance.