Turn social posts into dollar signs with Hootsuite Standard
Get insights that inform content creation, save time with multi-platform publishing, and track hundreds of metrics with analytics. It’s all in Hootsuite Standard.
What you get with Hootsuite Standard
Manage 5 social media accounts
Post, schedule, and analyze up to 5 social media accounts with Hootsuite Standard. Need more? Try Hootsuite Advanced.
Schedule
unlimited posts
Hootsuite doesn’t limit how many posts you can schedule. Set up an entire month, week, or year’s worth of content in one sitting.
Add seats as
you grow
Hootsuite Standard is for professionals or businesses of any size that need lightweight social media management tools. Add as many users as you need.
Wearing all the hats? We’ll take a few.
Hootsuite Standard takes tasks off your plate so you have more time to analyze what works and get more out of social.
Schedule, track performance, and automate time-consuming tasks.
Schedule posts to all your social networks at once or customize content for each network. You won’t miss out on any engagement, since Hootsuite tells you exactly when to hit publish to get the most likes, comments, and reach.
Boost your social performance with analytics reports that show you how you’re doing across all your social networks. View post engagement, get performance highlights, benchmark against up to five competitors, and more.
Hootsuite’s AI writing tool instantly creates captions, generates hashtags, and transforms trends into fresh posts. Plus, with Hootsuite Standard, you can create dazzling content way faster with Canva templates and free stock images — right at your fingertips.
DMs piling up? Keep your inbox tidy with a single, centralized inbox for all your public and private messages across networks. Plus, add internal conversation and contact notes to give your team members the context they need to deliver top-tier customer service.
When you use Hootsuite Standard with more than one user, you’ll save time with built-in workflow and collaboration features. Work together better with internal comments on posts, the ability to assign messages to teammates, and more.
Hootsuite makes social media management a breeze. The ability to schedule posts in advance…saves so much time and allows me to enjoy my weekends without having to worry about our social channels.Bring your entire social media strategy to one dashboard
Creating, posting, and watching your social stats skyrocket. It’s all part of the Hootsuite Standard experience.
Track the performance of every post (and prove your impact)
Analyze data and report on your social media performance with report templates. View your top-performing posts, keep an eye on your competitors with competitive benchmarking, and see exactly when to post to get the most engagement.
Monitor what people are saying about your brand or competitors
Strategize smarter by knowing what people are saying and how they feel about your brand. Search the past seven days for mentions of your company, competitors, relevant topics, and hashtags. Plus, use AI to summarize data, detect peaks, and analyze sentiment.
Engage with your audience on a whole new level
Hootsuite makes it easier than ever to reply to messages, hop into public conversations, and manage comments. Streamline replies and engage across Facebook, Instagram, X (Twitter), and LinkedIn with Hootsuite Standard.
Get more out of every single advertising dollar
Manage your paid and organic content side by side in one convenient dashboard. Know which ads drive the highest engagement and conversions by tracking ad performance alongside your organic posts. Plus, whip up social ads with AI and Canva in seconds and boost or auto-boost your organic posts in a few clicks.
More Hootsuite Standard features
Hootsuite is more than just a multi-network publishing tool. It’s an all-in-one social media performance engine designed to help you streamline your entire strategy.
AI caption writer
Have AI write your social media captions and hashtags, repurpose top-performing posts, and generate content ideas from scratch.
Social performance score
View a weekly snapshot of your performance across Facebook, Instagram, and LinkedIn and get recommendations for how to improve.
Collaboration tools
Using Hootsuite Standard as part of a team? Streamline your workflow with internal comments and mentions, inbox assignments, and more.
Best time to post for your goal
See exactly when to post on each social media network to increase engagement, drive traffic, build awareness, or extend reach.
Premade report templates
Prove the value of your hard work with report templates. Show performance highlights, engagement, audience insights, and more.
Trending topics in your industry
Monitor what people are chatting about in your industry and get ideas for what to post. Then have AI instantly create trending content.
All the best brands on social media use Hootsuite
Discover what Hootsuite can do for you
How Stuckey’s boosted online sales by 750%
See how a legendary American candy company used Hootsuite to increase online sales by 750%.
Read Hootsuite customer reviews
Our customers call Hootsuite a “game-changer” and a “life-saver” for a reason.
How Apricotton drove a 108% increase in sales in two weeks
Get the scoop on how one small business used Hootsuite to spark social growth at warp speed.
Frequently asked questions
Hootsuite Standard is a perfect fit for small businesses, individuals, and small social teams looking to manage up to 5 social profiles from one tab. It’s ideal for social media beginners, intermediate users, and even seasoned pros who just want to minimize hop-scotching between a dozen open tabs every day.
It can help time-strapped social pros save time with unlimited post scheduling, a centralized inbox for all your messages, social listening for tracking trends and mentions, and valuable reporting tools that tell you how to replicate your best-performing posts for fast growth. It can also help you create and monitor your social media ads — all in the same place.
Another cool thing about Hootsuite Standard? It’s built to grow with you. Start at one user and add more as your team grows (because with our help, it’s bound to).
Need more options? Compare all Hootsuite plans.
Hootsuite Standard is not ideal for those who need to manage more than 5 social accounts or those who need in-depth social listening, more advanced publishing, or more sophisticated collaboration features. It’s also not the best option for businesses with more high-volume messaging needs.
But don’t worry — we’ve got plans for everyone here at Hootsuite.
If that sounds like you, you may be a candidate for Hootsuite Advanced or Enterprise.
Hootsuite Standard Analytics helps you see why some posts do better than others, tells you the best time to post for your specific audience, and saves you a ton of time pulling data. (Subtext: it helps you get your boss on board with your next big idea).
With Hootsuite Standard analytics, you can:
Track paid and organic social media metrics for Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest, and YouTube.
See the best time to post based on your goal and network, and automatically schedule posts to go live at that time.
Benchmark your performance against your competitors. Hootsuite Standard users can compare five competitors at once.
Export reports in the format that works for you, including PDF or PPT.
The great thing about Hootsuite Standard is that you don’t have to upgrade to get social listening. It includes tools that help you monitor brand mentions and sentiment. Plus, it’ll help you fill your calendar with content that actually resonates with your target audience.
With Hootsuite Standard, you can monitor brand mentions and discover the sentiment behind specific topics, events, themes, and products.
Search the past seven days for mentions of your brand, competitors, and trends, and compare two search results.
Summarize results with AI. Forget sifting through thousands of mentions. Hootsuite’s proprietary social listening AI condenses all the important information for you.
Detect peaks automatically so you quickly see when brand mentions are highest and gain insight into the reasons behind the increased activity.
Analyze how people feel about your brand and certain topics with sentiment analysis.
Hootsuite Listening can help inform what you post, find influencers, and even boost engagement.
Track top themes with word clouds that break down relevant subjects people are posting about in an easy-to-read format.
Track the most-used hashtags in your niche to get your content in front of more people and source ideas for what to post.
Dig into demographics, including user characteristics and geographic locations, to discover who’s the most engaged.
Find influencers and discover the best social media platforms for your niche.
…and so much more!
Hootsuite Standard works by consolidating all your social media networks into a single user-friendly dashboard so you can manage them in one place. When you log into Hootsuite for the first time, you’ll be prompted to add your Facebook, TikTok, Instagram, X (Twitter), LinkedIn, YouTube, Threads, and Pinterest accounts.
Once your accounts are connected to your Hootsuite dashboard, you’ll be able to schedule unlimited posts on each network, view a multi-platform content calendar, measure post performance, and see the best time to post.
Hootsuite Standard works better the more you use it — consistent posting means more info on your audience’s behavior, which posts get the most engagement, and how much you’ve grown over time.
Hootsuite Standard includes an array of time-saving social media management tools that will help you grow your following online and save time while you do it.
Hootsuite Standard users get:
Publishing tools: Unlimited scheduled posts, AI-powered social media content writer, drag-and-drop content calendar that shows all networks, recommended times to publish, a hashtag generator, and more.
Unified social media inbox: Multi-platform social media inbox that lets you respond to public and private messages across Facebook, Instagram, LinkedIn, X (Twitter), and WhatsApp.
Detailed social media analytics: Reports with hundreds of social media metrics, customizable reports, competitive benchmarking, organic and paid ad analytics, report templates, and report exports.
Social listening tools: Sentiment analysis to see how people feel about your brand or a specific topic, track hottest trends by industry, and Quick Search to monitor mentions, hashtags, and topics.
Workflow and collaboration tools: Hootsuite Standard users with more than one user get access to internal commenting on social posts, message assignment workflows, agent collision prevention, and additional user permission settings.
Sharing and exporting features: Export in the format that works for you (.pdf or .ppt), send to a teammate's email address or set up an emailed report schedule.
Take Hootsuite Standard for a spin — completely free
Want instant access to every single Hootsuite Standard feature right now? Try it completely free for 30 days. No strings attached.