Get up to speed with the Hootsuite & Brandwatch Social Media Platform Training video series.

Once you have reviewed the session content below, please ensure you book 1 of each session from the calendar. You should have 8 sessions booked in total. Please contact James Drake, Customer Success Manager for Jaguar Land Rover, if you have any questions.

Hootsuite session descriptions

  • Graphic for Hootsuite Enterprise 101

    Hootsuite Enterprise 101

    In this session you’ll learn the basics; how to connect to the platform, build out your dashboard and how to compose messages and to engage with your audience.

  • Graphic for Hootsuite Enterprise Advanced

    Hootsuite Enterprise Advanced

    Here we’ll cover search streams in more detail, along with looking at our third-party apps that you can utilise for listening and content creation. We’ll also delve deeper into the advanced capabilities of the compose message area.

  • Graphic for Hootsuite Analytics

    Hootsuite Analytics

    This session will cover reporting on your KPIs and assessing individual and team performance, along with third party apps that can add to your reporting tool set.

  • Graphic for Open Q&A with Hootsuite

    Open Q&A with Hootsuite

    This is an opportunity for you to come with your questions, and also for us to cover anything that’s been identified, through your prior feedback, as needing further detail on.

Brandwatch session descriptions

  • Graphic for Introduction to Social Data (BrandWatch)

    Introduction to Social Data

    A session designed to introduce you to Brandwatch and how we pull in data. Looking into platform workflow and structure, how data is pulled in with a Query and Channel and finally an overview of JLRs current data assets.

  • Graphic for Dashboards and Alerts (Brandwatch)

    Dashboards and Alerts

    Here we’ll cover search streams in more detail, along with looking at our third-party apps that you can utilise for listening and content creation. We’ll also delve deeper into the advanced capabilities of the compose message area.

  • Graphic for Tools JLR Module (Brandwatch)

    Tools

    During this session we’ll learn how data can be further segmented and gain deeper insight using the tool; essentially building your own filters. We will also cover how to create rules, tags and categories along with creating author, site and location lists. Finally we’ll see how this segmentation works in a dashboard.

  • Graphic for Use cases and Q&A JLR (Brandwatch)

    Use cases and Q&A

    An open session to look at some Brandwatch use cases such as campaign tracking, brand health and research. This is also an opportunity to ask questions relative to your own experiences.