The world’s best social listening tool: now in the Hootsuite dashboard

Social listening helps you make more informed decisions about your brand, product, and strategy. It demonstrates how certain content resonates with your audience, gauges how you’re doing against your competition, and helps you identify where to spend the most time and resources. Social listening allows you to address negative chatter quickly and reduces your risk of getting canceled.

Social media monitoring enhances customer advocacy by giving you a behind-the-scenes look at what customers want. Identify your audience’s most common pain points, the features or products they desire the most, and what’s stopping them from converting. With these insights, you can build a better, more customer-centric product.

Social media listening tools track when a brand is mentioned online. They collect data from social media networks, blogs, forums, and more and display them in one feed. This provides an overview of metrics such as how often people mention your brand and how they feel about it.

No matter which Hootsuite plan you choose, you’ll get valuable social listening capabilities. But some Hootsuite plans have deeper social listening features than others.

Regardless of your plan, you can monitor your brand’s presence across social media (including Facebook, X, BlueSky, YouTube, and Quora), podcasts, news websites, newsletters, blogs, and forums. All plans allow you to detect mentions of your logos, images, photos, and videos, too.

But with Hootsuite Listening powered by Talkwalker (available only to Hootsuite Enterprise customers), you can dive even deeper into those mentions. 

Upgrade to monitor across Instagram, Facebook, X, Threads, LinkedIn, Reddit, BlueSky, YouTube, Quora, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line, podcasts, news websites, newsletters, blogs, and forums.

Hootsuite Listening powered by Talkwalker also includes 13 months of historical data, which is essential if you want to track how your search results change over time. Plus, you can set up real-time insights and dive into actionable reports with Hootsuite Listening powered by Talkwalker.

Need more details? You can always compare our plans or contact sales for a personalized demo.

Hootsuite Listening’s engine is powered by Talkwalker’s deep social media monitoring technologies. Talkwalker scours the entire internet for mentions of your brand or specified keywords. Then it uses conversational AI to provide simplified summaries and let you know when something exciting happens.

Think of your social listening platform like your own personal team of spies who hang out on every website waiting to report back relevant information. Every time someone talks about your company or the terms you specify, your social media monitor will record it and show it to you in a stream. 

Read our complete guide to social media monitoring for tips on how to get started.

Of course! In addition to built-in tools like Hootsuite Streams and Talkwalker, the Hootsuite dashboard integrates with all the best social listening platforms and third-party tools to help you track reviews and mentions your way. Add ReviewTrackers, Digimind, Reddit, Google My Business, and more to your Hootsuite dashboard to keep an close eye on all the chatter in all the corners of the web.

The best social media listening software is one that helps you track everything people are saying about your brand without having to dig deep for information. With Hootsuite social media monitoring, you get a birds-eye view of the conversation and sentiment surrounding your brand, competitors, and industry. With built-in AI and Talkwalker Quick Search, you no longer have to go searching for key insights. It’s all available in the Hootsuite dashboard.

Yes. We acquired Talkwalker in April of 2024 to help our users unlock the value of social media and take their social media relationships to the next level. All Hootsuite customers now get access to Talkwalker’s powerful social listening AI and search engine.

We’re continually deepening Talkwalker’s capabilities and integrating them into the Hootsuite dashboard. Some of the Talkwalker features you can get in Hootsuite right now include Quick Search, sentiment analysis, Blue Silk™ AI, and image recognition. 

Read the press release for more information.

Blue Silk™ AI is a proprietary AI model developed by Talkwalker designed specifically for social media. It’s proven to help users cut down social listening research time by 40% every week, all while helping you sharpen your social strategy.

It helps you understand large volumes of data and condenses it down to only the important stuff so you can drive customer satisfaction and learn what people want without sinking hours into grueling research.

As the most comprehensive AI tool designed specifically for social media, Blue Silk™ AI can:

• Analyze and summarize millions of mentions and conversations, condensing them into clear, insightful summaries in an easy-to-read format.

• Ensure you never miss an important mention. Blue Silk™ AI analyzes 150+ million sources in 180+ languages. It tracks mentions in the form of text, images, videos, or podcasts.

• Help you understand how people feel about your brand with industry-leading AI models for sentiment analysis and language processing. Identify your target consumer’s underlying attitudes and motivations.

• Filter out spam and fake news. Blue Silk™ AI can detect and remove harmful and irrelevant content such as spam, NSFW material, and fake news.

And much more!