Getting started with Hootsuite Analytics

With real-time results, insights into trends, and team metrics, it’s easier than ever to measure the impact of your Twitter, Facebook, and Instagram presence.

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    Real-time results

    Measure your Instagram, Facebook and Twitter performance with the most up-to-date data.

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    Trend analysis

    Know where to focus to improve your social media performance and grow your brand.

  • Graphic for Team metrics

    Team metrics

    Track team response times on Twitter and Facebook to deliver even better social customer service.


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See trends and measure growth easily with Hootsuite Analytics

Get a clear snapshot of your Twitter, Facebook, and Instagram performance with Overview, which lets you monitor campaigns, identify trends, track follower growth, and uncover real-time opportunities to drive results—all with no set up required.

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Learn about your audience and how they interact with your content

Knowing what resonates with people is key to building a successful social media strategy. Our customizable analytics dashboard makes it easy to see the data you need, when you need it so you can work more efficiently.

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Collaborate on analytics reports and export data

Create and share real-time social metrics reports with your team. Collaborating is simple: team members can add new data to reports, customize them, and track success by department or region. You can also export your reports in CSV, PPTX, XLSX, and PDF formats, making it easier than ever to work with your data.

Track Team Performance

Track team performance with Hootsuite Analytics

Monitor how quickly your team is responding to customer queries on Twitter and Facebook, and keep your brand in good standing. Filter results by individuals, teams, social accounts, message type, and even custom tags.

Build Better

Build better social media reports

Watch as Andy Au, the social content lead at Hootsuite, shares his insider tips for making the most of Hootsuite Analytics new widgets and Boards features to build better social media reports.