Founded in 2008 by cousins David and Herschel Segal, DAVIDsTEA is all about sharing a passion for tea with the world.

  • storefront-icon

    September 2008
    First store in Toronto, Canada

  • new-york-taxi-icon

    November 2011
    First US store in New York, NY

  • san-fran-icon

    August 2012
    First West Coast US store in San Francisco, CA

  • maple-leaf

    September 2012
    A store in every
    Canadian province

  • teacup

    February 2013
    The 100th store!

After water, tea is the second most consumed drink in the world. It has the power to bring cultures together and break through barriers. We spoke to DAVIDsTEA to discuss how Hootsuite has helped them develop and promote a recognizable international brand that celebrates loose leaf tea and relates to thousands of loyal customers on a personal level.

Developing a loveable brand on social media‹

Like tea, social media connects people around the world over common interests and shared conversations. And while this commonality is convenient, it doesn’t necessarily give brands like DAVIDsTEA a leg-up over others when looking to create a loveable brand on social media.‹‹

“A‹s a young and innovative business, our customers have high expectations for our social content,” says DAVIDsTEA Social Media Manager, Youri Hollier. “As Social Media Manager, I am personally responsible for everything that is DAVIDsTEA social.”‹

“From developing content, to curating our pages, to customer outreach, I'm there covering it all. My time is spent (in no particular order) between Facebook, Twitter, Instagram, Pinterest, Reddit, Google Places, Foursquare, Yelp and basically anywhere else that you'll find us online that isn't davidstea.com.”

‹“Our social media strategy developed organically over time. Our main goal has always been exposure and engagement,” says Youri. By sharing great content and “stepping outside of the comfort zone for businesses on social media,” they’ve had incredible success. While the content varies from channel to channel, their main content features include sharing recipes, contests, fan-generated content, staff-generated content, promotional posts and recurring posts—all with a fun modern twist.‹

Our local strategy involves posting about community events, local partnerships, and exciting single store initiatives. Whenever optimal, content is also geo-targeted to guarantee that it’s relevant to the recipient.

youri-hollier

Youri Hollier
Content Marketing ManagerDAVIDsTEA

After water, tea is the second most consumed drink in the world. It has the power to bring cultures together and break through barriers. We spoke to DAVIDsTEA to discuss how Hootsuite has helped them develop and promote a recognizable international brand that celebrates loose leaf tea and relates to thousands of loyal customers on a personal level.

Innovating social customer service through Hootsuite‹

Besides sharing “Happy Caturday” pics on Instagram and the “Tea of the Day” to social channels, they respond to every comment, like and share—the good and the bad—on social. “We’re not just replying with cookie cutter answers either,” says Youri.

“People can see if brands always reply with the same robotic response. We treat everyone with the unique conversation that they deserve. Stepping outside of our comfort zone, we try to keep things playful and engaging. Oreo is a great brand example that sets the bar for a lot of what we do.”‹

‹DAVIDsTEA’s Twitter response rate sits between 95-99%. This high response rate is incredibly rare for businesses, especially when considering how slow many businesses have been on the uptake of social media.‹

‹The biggest problem DAVIDsTEA faced as a company with regards to social media was capturing every single Tweet that mentioned their brand. “We would miss entire blocks of conversations. Once we integrated Hootsuite into our workflow, we haven’t looked back since.,” says Youri.

“Hootsuite allows us to set up streams and lists to ensure that everyone is responded to and conversations continue on Twitter. In terms of content, we speak the language of our customer and aren’t afraid to take risks with our responses or Tweets.”‹

‹“I've definitely found myself using the Hootsuite Mobile App while on a long train ride, waiting in a line and basically anywhere that my computer isn't readily available. It lets me continue my work from anywhere! (Yay?),” jokes Youri.‹

We would miss entire blocks of conversations. Once we integrated Hootsuite into our workflow, we haven’t looked back since.

youri-hollier

Youri Hollier
Content Marketing ManagerDAVIDsTEA

Download a Hootsuite Mobile app today‹

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