Drive real business impact with real-time social insights. Hootsuite makes it easy.

No more ping-ponging between tabs, making guesses about what works, or taming a messy inbox. Hootsuite brings it all to one place so you can use data to inform your social media strategy.

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Explore Hootsuite features: What’s in the dashboard?

Schedule, engage, monitor, and analyze social media posts. All in one user-friendly dashboard.

Track hundreds of social media metrics and grow faster on social with these features:

Best time to post by network and goal
Industry and competitor benchmarking
Custom reports and report templates
Report scheduling and exporting
Paid and organic performance reporting
… and so much more

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Schedule or publish social media posts across social media networks, plus:

AI caption writer and hashtag generator
AI content ideas generator
Drag-and-drop social content calendar
Canva templates and stock photo library
Bulk post 350 posts at once
Link in bio and automated link tracking
… and so much more

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A single inbox for private and public messaging, plus these features to simplify engagement:

Reply to DMs and comments
Saved and suggested replies
Team inbox assignments
Inbox analytics and productivity reports
Automated tagging and assigning
Generative AI Chatbot (add-on)
... and so much more

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Stay on top of what people are saying and how they feel with these features:

Brand mention and keyword search
Trending topics by interest
AI content creation by trends
AI sentiment analysis
Easy-to-read data summaries
Content monitoring streams
… and so much more

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Hootsuite Analytics dashboard with graphs showing engagment rate, post reach, page impressions, and more

Hootsuite drag-and-drop publishing calendar

Hootsuite social listening dashboard features

What can Hootsuite do for you?

80%

reduction in workload using Hootsuite’s chatbot capabilities

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500%

growth across all social channels using Hootsuite Enterprise

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2M+

new followers on social media using Hootsuite Enterprise

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Discover the biggest social media trends shaping 2025

Do you know what the best social strategies have in common? Or what qualities drive social media performance? And how you can apply them to your organization? Dig into our Social Media Trends 2025 report for insights that'll help you drive action and make a real business impact.

Read the report

Save time, simplify, and grow faster on social media

Hootsuite is designed to help you manage social media faster, smarter, and with way less effort.

Save hours posting, creating, and analyzing content

Schedule posts to go live anytime — even if you’re fast asleep or on the beach. Plus, create content quickly with Canva templates and have AI write your captions and hashtags for you. Then get the full picture with straightforward performance reports. Oh, and did we mention it’s all in one (1) tab?

Boost engagement, reach, and follower count with less effort

See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your niche. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.

Try it for freeRequest a demo

Deliver a better customer experience and keep your inbox tidy

Reduce the clutter and eliminate DM dread with a unified social media inbox. Reply to comments and messages across platforms in one convenient hub and never leave your followers on read again. Cut your team’s message volume with saved replies or level up with our AI chatbot add-on.

Hootsuite reputation protection features

Safeguard your reputation and never miss a chance to engage

Keep an eye on what people are saying about your brand or industry with social listening tools. Track mentions and conversations to find opportunities to engage, discover new trends, or get ahead of feedback. Plus, easily suspend scheduled posts in case of a potential crisis or unexpected opportunity.

Stay ahead of the latest trends and boost your chances of going viral

Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.

Why Hootsuite?

Don’t worry, we won’t make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog, webinars, and social media academy in the industry.

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

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The ultimate social media AI

Hootsuite helps you automate every part of social media management — posting, writing, messaging, and social listening. Our AI was designed by social pros for social pros.

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The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

Explore integrations

Resources for social media pros

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How a retail brand used Hootsuite to increase sales by 750%

See how legendary candy-maker Stuckey’s leveraged Hootsuite Professional to skyrocket their online sales and following.

Read now →

8 social media competitor analysis tools to help you get ahead

Find out how to beat the competition with the right social media competitor analysis tools. Get the scoop on the Hootsuite blog.

Read now →

Take the Hootsuite Social Media Marketing Certification Course

Become a social media expert — and slap a shiny new certification on your resumé — with the industry standard in social media education.

Hootsuite has been an invaluable tool for our social media management. The platform's ease of use makes it simple for our team to manage multiple accounts across various channels seamlessly.

Kristin K.

Communications Director