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The stakes for social media have never been higher. Forrester says US marketers spent almost one in every three digital ad dollars on social in 2018—and that spending will nearly double in the next five years.

Social teams need to prove the ROI of their efforts and deliver the real results that executives are counting on. But with hundreds of social tactics to choose from, it can be difficult to craft the strategy that maximizes success.

We set out to discover what organizations that are crushing it on social media have in common. What strategies are they using to accelerate results and achieve executive buy-in? Is there a blueprint that others can use?

Join us as we share our findings from Hootsuite’s customer community, data from our Social Maturity Benchmarks, and third-party research. Plus, hear from a LinkedIn expert about how to combine organic with paid activity to deliver the biggest impact, and see how our customer Colliers is building a successful social ads strategy.

What You'll Learn

  • How to use social advocacy to build your brand
  • How to increase sales with structured ad campaigns
  • Practical ways to help solve social attribution challenges


  • Photo of Samantha Burnet

    Samantha Burnet

    Senior Business Value Analyst, Hootsuite

    Samantha is a partner to our most strategic customers. She is a leader in guiding industry best practices and trends.

  • Photo of Ting Ba

    Ting Ba

    Head of Global Product Marketing for LinkedIn Pages and Elevate at LinkedIn

    In her role as Head of Global Product Marketing for LinkedIn Pages and Elevate, Ting helps organizations of all sizes, all over the world, find success on the LinkedIn platform. She graduated from Carnegie Mellon University and has an MBA from the University of Michigan.

  • Photo of Grant Carroll

    Grant Carroll

    Director, Digital Marketing Strategy at Colliers International

    Approaching nearly 16 years in the property marketing industry Grant Colliers International, a leading global real estate services organization originally as the Australian and New Zealand digital and property marketing lead where he launched the first commercial property advertising partnership with Google.  Now in 2018 as the as the Global Director of Digital Marketing based in Los Angeles, Unites States, his focus is to develop Colliers global regions digital advertising programs, whilst executing their Global digital strategy, including the launch of the new global website platform and cross-channel customer experience platform.