Details

No one living today has ever faced a pandemic like COVID-19. As the global health emergency continues to unfold, higher educations are scrambling to digitize their teachings and tap into their students' needs.

Despite uncertain timelines around social distancing, higher education institutions have done a commendable job leveraging digital tools such as social media to keep students informed, empathise with their frustrations, and provide guidance and timely information.

This webinar will take you through examples of outstanding crisis management strategies happening in the higher education industry today to mitigate COVID-19. You’ll receive recommendations to implement in your communications plan to continue moving forward with confidence in the months ahead. Plus, we’ll be joined by a panel of individuals working in higher education to lend their expertise and answer any questions you may have during our live Q&A session.

What You'll Learn

  • How listening to your students can inform your communications strategy
  • Methods to build trust with your audience
  • Steps to dispel misinformation


  • Photo of Nitin Goyal

    Nitin Goyal

    Senior Business Value Analyst, Hootsuite

    Nitin provides social media consultancy to various departments and different levels of stakeholders in the HigherEd sector. This consultancy addresses problems pertaining to success measurement, content strategy, student engagement and crisis management. Nitin also researches and analyzes HigherEd data to keep stakeholders informed about the latest trends pertaining to social media and higher education.

  • Photo of Martin Sickafoose

    Martin Sickafoose

    Vice President, Marketing & Digital Strategy Purdue Alumni Association

    Martin has spent the last 30 years working for a variety of design studios, and companies, in several creative roles. The last 15 years of his career have been with Purdue University focused on enhancing the web, social and mobile presence for the College of Engineering, the University, and most recently the Purdue Alumni Association.

    Since introducing the latest strategic frameworks, based on data, for the university websites from 2014 to 2017, Purdue has more than tripled its website sessions, and become one of the top 2,000 most popular websites globally (via Alexa rankings).

  • Photo of Nick Sinai

    Nick Sinai

    Venture Partner at Insight Venture Partners

    As venture partner at Insight Venture Partners, Nick advises on policy, regulatory, and government markets. Previously, Nick worked as U.S. deputy chief technology officer at the White House, where he led social data initiatives to drive innovation and economic growth.

  • Photo of Sarah Goldfarb

    Sarah Goldfarb

    Digital Marketing Manager, University of Delaware

    Sarah Goldfarb is the Digital Marketing Manager in the University of Delaware's central marketing and communications office, overseeing the content strategy for the University's website and social media channels. Sarah sits on the national Social Media Council and has taught a UD social media certification course to business professionals. Before making the move to higher ed marketing almost 5 years ago, Sarah spent the first part of her career as a journalist.

  • Photo of Molly Mattison

    Molly Mattison

    Senior Marketing Manager, Adtalem Global Education

    Molly Mattison leads the Social Media & Content Center of Excellence at Adtalem Global Education, a leading workforce solutions provider and the parent organization of several higher education institutions.

    Molly has spent her career focused on integrated communications in higher education, having previously worked for Union Graduate College (now Clarkson University) and Wellesley College.