No one living today has ever faced a pandemic like COVID-19. It has caused abrupt changes in customer and patient needs that are primarily being met through social media and other digital tools, as social distancing discourages physical services.

While healthcare and wellness organizations are doing a phenomenal job at swiftly adapting to these digital needs, the ongoing pandemic requires continued learning on best practices for delivering timely updates, unifying messaging, and mitigating harmful rumors.

This webinar will take you through examples of outstanding coronavirus crisis management strategies happening in the healthcare industry today. You will receive recommendations to implement in your social media plan to continue moving forward with confidence in the months ahead. Plus, we’ll host a live Q&A session to answer any questions you may have.

What You'll Learn

  • How to identify the needs of your audience to inform your communications strategy
  • Methods to build trust in your messaging
  • Ways to mitigate misinformation and rumors

  • Photo of Bryan Rusche

    Bryan Rusche

    Senior Account Executive at Hootsuite

    As a Senior Account Executive at Hootsuite, Bryan applies his 15+ years of marketing experience to help large global brands think through their digital and social marketing challenges and provide strategy and technology recommendations that will help them reach their objectives.

  • Photo of Ashley Reid

    Ashley Reid

    Business Value Analyst at Hootsuite

    Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.

    Follow Ashley on LinkedIn

  • Photo of Andrea Johb

    Andrea Johb

    Senior Solutions Consultant, Hootsuite

    Andrea works with Hootsuite's top-tier healthcare customers to solve their unique business challenges through the Hootsuite technology ecosystem.