Meet OwlyWriter AI, the best AI tool for busy social media pros
OwlyWriter AI makes posting on social media quick and easy. Instantly generate captions and get winning post ideas for every network. Sign up to try it and save hours of work.
Automation, inspiration, and all your social networks in one place
OwlyWriter AI guides you through content ideation and creation in just a few clicks. And you never have to leave the Hootsuite dashboard.
Write captions lightning-fast
Know what you want to post but need help writing it? Give OwlyWriter AI a prompt, and it will generate great captions using expert copywriting formulas.
Repurpose top-performing posts
Let your top–performing content work for you again and again. Have OwlyWriter AI rework the captions and generate more great content from there.
Never run out of content ideas
OwlyWriter AI is a powerful social media post generator that keeps your calendar full and audience engaged. Ask it to come up with ideas for other marketing channels too.
Learn how to use OwlyWriter AI in less than a minute
Write captions, ad copy, hashtags, and get genius post ideas faster than ever. Here's how.
Social media AI that’s seriously easy to use
Our tool is more than a simple GPT plugin. Hootsuite’s social media expertise lives in the AI. We’ve taken 15+ years of experience to create winning content formulas for every network. Instant captions, post ideas, and more. The hottest AI model + the no. 1 social marketing platform = the best content generator for social media.
Instantly generate social media captions for every network
Add a short description or URL and OwlyWriter AI will whip up engaging captions in the tone or voice you select. Then you can automatically generate hashtags to ensure that your posts get more views and engagement. It'll even write captions for upcoming holidays and craft compelling copy using proven copywriting formulas.
Get content ideas and fill your content calendar fast
Empty compose box stressing you out? Give OwlyWriter AI a prompt and get a list of content ideas. Choose the one you like and then ask the tool to write the post for you too. It’s like having your own creative content team. Then put your content calendar on auto-pilot by scheduling hundreds of posts to go live at one time.
Grow reach and boost engagement
Make every post a top performer with OwlyWriter AI’s repurpose tool. Choose your top-performing post from a list and it will automatically recreate that magic without duplication. Track the performance of all your paid and organic content across every network and use those insights to recreate what works.
Typo anxiety? Meet your personal copy editor
Your very own copy editor, ready to review as you create content. OwlyWriter double-checks your spelling and grammar, updates your tone of voice and calls to action, and gives you recommendations to optimize the length of your copy. It'll even give you ad copy variations so you can test a variety of paid posts.
Generate ad copy in seconds with OwlyWriter AI
The best social media AI writer is built right into the Hootsuite Ad Composer window. Instantly generate ad variations as you compose ad copy so you can test what works and get winning results every time.
Stay compliant and protect your brand
OwlyWriter AI will never post on your behalf. You’ll always get the chance to review and edit your content first. Plus, it integrates seamlessly with the approval workflows you’ve already set up.
OwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I’ve seen better numbers since my team has been using OwlyWriter AI. I love it and I don’t know how I lived so long without it.More time-saving AI tools for social media pros
Hootsuite is the ultimate AI tool for social media. Not only will it do the writing for you, but it'll also help you automate messaging, social listening, and more.
Hootsuite Listening (powered by Talkwalker) uses Blue Silk™ AI to analyze data and conversations. Then it condenses them into clear, insightful summaries in an easy-to-read format.
With Hootsuite's advanced inbox tool, you can cut response time in half with auto-responders and chatbot capabilities. With language detection and smart routing, it'll also automatically assign queries to the team member who's best equipped to respond.
Get more eyes on your content with Hootsuite’s AI hashtag generator. It automatically gives you relevant hashtags based on your post’s caption and image.
Set it and forget. Schedule your posts to go live anytime, even if you're off the clock. Plus, Hootsuite analyzes your top-performing posts and other signals to come up with the best time to post.
Frequently Asked Questions
OwlyWriter AI is powered by artificial intelligence (AI). It uses an AI-powered chatbot with GPT technology. GPT is designed to deliver human-like responses to inputs given by humans. It learned how to do this much like we humans did—by reading, listening to, and replicating existing text.
Never! OwlyWriter AI won’t publish your content automatically. You always have a chance to review and edit it first — you’re the boss.
Oh, and don’t worry about OwlyWriter AI getting in the way of your approval process. It integrates with the Hootsuite approval workflows you’ve already set up so you can be sure that all AI-generated posts are on-brand before they are published.
OwlyWriter AI is more than a GPT plugin. Hootsuite was the first social media management platform and is still no. 1 among social media managers. Our AI content creation tools layer in years of social media expertise to help address the unique challenge of coming up with and creating compelling posts on social media.
Unlike other social media AI tools, OwlyWriter AI requires only a minimal amount of text to get started. Give it a simple prompt and get specific copywriting formulas for each network or winning post ideas. OwlyWriter AI also knows what holidays are coming up and can help you create festive and timely content.
In addition to writing social media captions and generating content ideas, OwlyWriter AI can help you craft compelling copy for other marketing channels. OwlyWriter AI provides a variety of copywriting formulas that can help you boost conversions and engagement—whether you’re writing for social media or a landing page.
Some of OwlyWriter AI’s copywriting formulas include HOOK (Headline, Offer, Unique angle, Kicker), AMP (Attention, Marketing Positioning, Proof), WIIFM (What’s In It For Me), and AIDA (Attention, Interest, Desire, Action). These formulas help boost engagement and conversions.
OwlyWriter AI works seamlessly alongside existing compliance tools in Hootsuite, so you don’t have to worry about compromising your brand’s reputation or adding risk.
Just like everything else you post through Hootsuite (using the Proofpoint plugin), the compliance check for your AI-generated content happens right in Composer. That way, the content you publish always meets your compliance requirements. And it works perfectly with Hootsuite’s built-in approval workflows, too.
Yep! All Hootsuite customers (Professional, Team, Business, and Enterprise) have access to OwlyWriter AI as part of their plans.
You’ll need to sign up for Hootsuite to fully experience OwlyWriter AI. It’s available to all Hootsuite customers and anyone on a Professional or Team trial. But Hootsuite also has released a library of free tools for social media managers, including a fun Instagram caption generator to help you create quick copy for your posts.
Try OwlyWriter AI and save hours of work
It’s seriously easy to use. Sign up for Hootsuite today and try it for free.