Building school spirit: Using Hootsuite to curate and share user generated content

Georgia State University uses Hootsuite to manage all communications on social media across multiple departments.

For their #GSUnited homecoming campaign, the school turned to Hootsuite to unify messaging, and to discover and share content from a wide range of student and faculty groups.


increase in attendance at key homecoming events


greater engagement on social compared to previous years


campaign mentions on social media

One secure platform to collaborate across teams, engage with prospective and current students, and manage alumni relations

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    Empower staff

    Allow your team to engage directly and build rapport with students— without compromising control over messaging and access.

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    Attract top talent

    Increase enrollment applications by listening for, and engaging with, prospects who are researching their post-secondary options.

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    Involve alumni

    Encourage donations—and lifelong participation—by keeping alumni connected to their alma mater through social media.


Almost half of schools still need to develop a social media crisis management plan

During any kind of emergency, students and staff will inevitably turn to social media. Creating a strategic plan means having the processes in place to respond to developing events in real time.

Download our report to find out how you can implement risk management strategies, secure social accounts, and keep your whole school informed in every situation.


  • Image for Report: The Social Campus

    Report: The Social Campus

    Discover how social media is transforming higher education and read about eight key areas of opportunity.

    Read the report

  • Image for Webinar: Social Media Trends for Higher Education in 2019

    Webinar: Social Media Trends for Higher Education in 2019

    Social media technologies have transformed the communications landscape for schools, universities, and students alike.

    Watch the Webinar

  • Image for Guide: Social Media Throughout the Student Lifecycle

    Guide: Social Media Throughout the Student Lifecycle

    Learn tactics for engaging and building audiences, and set a framework for consistency across your school.

    Read the Guide