17 September 2020

  • new

    Hootsuite Impact

    new Paid and organic templates to get you started quicker

    We’ve added five new Impact report templates in Analytics to help you monitor key metrics across all your social accounts with the click of a button:

    • Facebook Overview: Paid & Organic
    • Instagram Overview: Paid & Organic
    • Linkedin Overview: Paid & Organic
    • Twitter Overview: Paid & Organic
    • Youtube Overview

    Start with templates and customize as you like. When you’re ready, schedule to send weekly or monthly.

9 September 2020

  • new

    Hootsuite Insights

    new Take the guesswork out of social listening

    Turn data into insights faster with Iris™, your personal AI analyst. Cut through the noise, uncover emerging trends, and spot important conversations that others miss.

    • Save time. Iris automatically detects significant peaks in conversation and analyzes the causes, saving you from sifting through data yourself
    • Don’t miss a thing. With millions of conversations happening in real time, Iris spots previously invisible insights so you can be confident you’ve got the full picture
    • Benchmark your analysis. Getting a second opinion is always a good idea. Compare your analysis to Iris’s and get the best insights from both worlds.

  • new

    Hootsuite Insights

    new Get more context around the conversations that matter

    Use the new topic wheel in Hootsuite Insights saved searches to get more context, with key conversations broken down into subtopics. You can click any keyword to see linked mentions.

26 August 2020

  • improved

    Hootsuite Dashboard

    improved Drag to resize your Analytics tiles

    Now it’s easier to resize your tiles in Hootsuite Analytics: Just hover over the bottom right corner and drag to your desired size. We’ve also added more size options to fit in your reports.

21 August 2020

  • improved

    Hootsuite Dashboard

    improved More context around social network disconnections

    To help you quickly resolve social network disconnections, we’ve updated disconnection messaging to include more details about the reason for disconnection.

19 August 2020

  • improved

    Hootsuite Dashboard

    improved In-product tips to simplify posting

    To make it easier to create and schedule posts, we’ve added more user education to help you work around known limitations in Composer.

    • New tips and workflow changes make it easier to switch organizations, remove grey bars bordering LinkedIn posts, and make location tagging selections that get more accurate results.
    • New messaging informs you when options are unavailable for the profile type you’ve selected, such as video posts for LinkedIn personal profiles, mentions for LinkedIn and Facebook personal profiles, and publishing to Facebook personal profiles.

16 August 2020

  • new

    Hootsuite App Directory

    new New Competitor Monitoring app: Synapview

    Synapview allows you to easily monitor your competitors and hashtags that are relevant to your business on multiple social networks. Supported networks include Instagram, Facebook, Twitter, YouTube, and LinkedIn. No account required.

10 August 2020

  • new

    Hootsuite Amplify

    new A new integrated experience with the Social Selling Dashboard

    Amplify has moved into your main Hootsuite Dashboard to make it easier to access for social sellers. You’ll be able to quickly access other areas of Hootsuite such as the Analytics Social Selling Leaderboard.

30 July 2020

  • fixed

    Hootsuite Dashboard

    fixed Facebook response window returns to 7 days

    In April 2020, Facebook extended their response window to 21 days to help businesses manage larger messaging volumes due to COVID-19. As of July 30, the response window has been restored to the original 7 days. We’ve updated product alerts to let users know if they try to respond to a message older than 7 days.

29 July 2020

  • fixed

    Hootsuite Dashboard

    fixed Instagram video aspect ratio

    Resolved an issue where the Composer was not displaying an error for videos being posted to Instagram that did not meet the required video aspect ratio.

  • fixed

    Hootsuite Dashboard

    fixed Analytics email download error

    Resolved an issue where when attempting to download an analytics report from email, users received the error “wrong link error.”

28 July 2020

  • improved

    Hootsuite Impact

    improved Visually differentiate between paid and organic Impact connections

    We’ve made it easier to see the difference between your paid and organic Hootsuite Impact connections in Hootsuite Analytics reports.

    • Icons: We’ve updated the icons so that the paid icons are in black and the organic icons are in color
    • Text: When hovering over a tile for more details, you can see which platform the data is being pulled from


    Image may contain: text that says 'f Link Click > Impact Connec... f Reach Link Click > Impact Connection Link Clicks ABC Company Compare by Impact Connection Data Provider Compa Impact Platform f Facebook Ads'

  • improved

    Hootsuite Insights

    improved More helpful error messages in quick search

    We’ve updated Quick Search error messaging to give you clearer instructions on what you’ll need to do to fix any issues to get searching quicker.

27 July 2020

  • fixed

    Hootsuite Dashboard

    fixed Facebook Activity stream not updating

    Resolved an issue where the Facebook Activity stream was not updating and displayed no content.

23 July 2020

  • new

    Hootsuite Dashboard

    new Publish Instagram Stories with Hootsuite

    You can now create and schedule Instagram Stories with Hootsuite! Manage stories with the rest of your social calendar, then fine-tune and publish them on mobile when they’re ready to go. Check out our step-by-step guide.

20 July 2020

  • new

    Hootsuite Academy

    new New videos on using Google Ads

    We’ve updated our Advanced Social Advertising course with 8 new videos that dive deep into advertising with Google Ads.

  • improved

    Hootsuite Academy

    improved New videos on social marketing with LinkedIn

    We’ve updated our Social Marketing course with new video content on using LinkedIn as a community building and marketing tool. For a sample, watch Building Your Community with LinkedIn.

  • new

    Hootsuite Dashboard

    new Save time with suggested replies in Inbox

    We’ve made Inbox a little smarter with machine learning that analyzes your saved replies and adds a Suggested badge to replies that are frequently used for similar messages. Over time, this will make it easier for Inbox users to provide fast, relevant, on-brand, personalized responses to customers.

15 July 2020

  • new

    Hootsuite Dashboard

    new Check out the redesigned Hootsuite dashboard!

    We’re beyond excited to announce that we’ve redesigned the Hootsuite dashboard (desktop and mobile) with a fresh new look and a bunch of usability enhancements. Sign in now and click the opt-in button to give it a try today!

    Here are a few improvements we’ve made:

    • Streamlined and simplified left navigation
    • Made the Compose button available on every screen
    • Organized streams into boards in a new left panel so they’re easier to scan
    • Updated design and colors for a clean, unified feel
  • new

    Hootsuite Amplify

    new Integrated Social Selling Experience

    Keep the seller in one window while they post, engage and measure in the Hootsuite Dashboard for a smoother and intuitive user experience.

    Additional Improvements include:

    1. Social profile visibility: Added visibility in the share flow that allows users to see which of their social profiles they are sharing to
    2. Multi network sharing: Post to Amplify in Hootsuite Composer - choose as many networks to post to
    3. Authentication: Amplify will recognize if a users is already authenticated within Hootsuite

  • improved

    Hootsuite Dashboard

    improved Improvements to Analytics report templates

    Hootsuite Analytics report templates now compare the current period to the previous timeframe by default, helping you get useful insights faster. We’ve also updated the thumbnail images of report templates so they look great in any resolution.

14 July 2020

  • improved

    Hootsuite Dashboard

    improved Accessibility Improvements

    We’ve made adjustments to headings, navigation, buttons, and text to make the dashboard more accessible to everyone. This also includes adding alt text to images. You’ll find these updates in:

    • Composer
    • Media library (including auto-populating alt text for free images and GIFs)
    • Auto-scheduler
    • Bulk composer
    • Planner
    • Post Performance
    • Reports

13 July 2020

  • new

    Hootsuite Academy

    new Monthly product update

    Here’s a quick tour of what’s new in the Hootsuite dashboard for the month of July.

6 July 2020

  • new

    Hootsuite Mobile App

    new LinkedIn multi-image publishing in mobile

    You can now also attach multiple images (up to 9) to LinkedIn posts in the Hootsuite Mobile Composer. See this help article for more information.

  • new

    Hootsuite Dashboard

    new In-product assistance

    Get easy access to help articles right within Hootsuite without opening another browser tab! On the Help menu, click Product Help to search help articles while you continue working in Hootsuite.

2 July 2020

  • fixed

    Hootsuite Amplify

    fixed Older posts missing associated images

    Resolved an issue where some older Amplify posts were missing their associated image within the Amplify Admin app stream.

30 June 2020

  • improved

    Hootsuite Dashboard

    improved Hootsuite Analytics now has more Instagram Business Metrics

    See the bigger picture—and discover what content resonates with your audience—with added Instagram Business profile- and post-level metrics. Here’s a look at the new metrics:

    • Post-level (photo, video and carousel posts)
      • Engagement
      • Impressions
      • Reach
      • Saves
      • Video views
    • Profile-level
      • Impressions
      • Reach
      • Follower count
      • Email contacts
      • Phone call clicks
      • Text message clicks
      • Get Directions clicks
      • Website clicks
      • Profile views
      • Audience

    For a full list of metrics with definitions, see this help article.

  • new

    Hootsuite Dashboard

    new Amplify Leaderboard now in Hootsuite Analytics

    Review your Amplify engagement metrics in Hootsuite Analytics with the new Amplify Leaderboard section (under Quick Views). Amplify users who have access to Hootsuite Analytics can review their performance for available engagement metrics compared to their peers through the leaderboard. For more information, see this help article.

26 June 2020

  • improved

    Hootsuite Impact

    improved Custom Calculated Metrics now split out to post or platform type

    Hootsuite Impact users can now use an expanded metrics library to create and organize custom calculated metrics based on type of formula: post or platform. Calculated metrics will appear both in Hootsuite Impact and in Impact in Hootsuite Analytics.

17 June 2020

  • new

    Hootsuite Dashboard

    new New report: Team Performance Dashboard

    You can now export a PDF report of your Team Performance Dashboard. This feature is available to all team admins. Learn more in this help article.

16 June 2020

  • new

    Hootsuite Dashboard

    new Easily add subtitles to your videos in Hootsuite Composer

    Upload SRT files to your Facebook and Twitter videos to ensure your video is accessible to everyone. Learn more in this help article.

  • fixed

    Hootsuite Dashboard

    fixed Twitter List Stream

    Resolved an issue some users were seeing where the “Preferences” button was unresponsive in a Twitter “List” stream.

12 June 2020

  • fixed

    Hootsuite Dashboard

    fixed Organization search

    Resolved an issue where searching for a specific team member or social profile in an organization wouldn’t show it in search results.

10 June 2020

  • fixed

    Hootsuite Dashboard

    fixed LinkedIn custom preview

    Resolved an issue some users were experiencing where when editing an already scheduled LinkedIn post that contained a custom link preview, the preview appeared blank.

9 June 2020

  • fixed

    Hootsuite Dashboard

    fixed Replying to YouTube comments

    Resolved an issue where some users couldn’t reply to Youtube comments in their Hootsuite Youtube streams.

4 June 2020

  • improved

    Hootsuite Dashboard

    improved Updated exporting flow in Hootsuite Analytics

    Report and Post Performance exports are now automatically sent to your email address when they are ready for download. You can also stay on the same page to download your file as soon as it’s ready. This change reduces the number of timeouts that occur due to data-heavy reports and lets you continue working without the need to stay on the same page.

3 June 2020

  • improved

    Hootsuite Dashboard

    improved Export reports directly to your email

    To reduce issues with reports timing out (which sometimes happened if you selected a long time period or a large number of social accounts), reports are now sent directly to your email. Just click the Export button to export. If you like, you can stay on the page to grab the link for download as soon as it’s ready.

    This update applies to Post Performance and Reports sections, for all file formats.

  • improved

    Hootsuite Dashboard

    improved Easily manage your Analytics reports

    You can now duplicate and delete your reports in Hootsuite Analytics. To see the new options, point to a report and click the three-dot menu that appears.

26 May 2020

  • improved

    Hootsuite Dashboard

    improved Bit.ly integration is now free for Business and Enterprise customers

    Bit.ly is a link shortener service that was previously an add-on for Business and Enterprise customers. Integration for Bit.ly will now come standard for those plans.

25 May 2020

  • new

    Hootsuite Dashboard

    new Export post performance to PDF

    You can now export your post performance to PDF to share with your team. Modify the columns to metrics that are most important to you for each social network. Your PDF will be exported accordingly, including all post images. For more information, see this help article.

19 May 2020

  • new

    Hootsuite Ads

    new Edit your Boost campaigns in Hootsuite

    You can now edit any of your running campaigns under the Promote tab. Users can edit the following properties:

    • Campaign name
    • Campaign status (active-pause)
    • Special ad category
    • Audience
    • Triggers (only for APP)
    • Campaign budgets
    • Campaign duration

15 May 2020

  • new

    Hootsuite Dashboard

    new Publish multi-image posts to Linkedin

    You can now attach multiple images (up to 9) to LinkedIn posts in Hootsuite Composer. Note that this feature is not available in mobile yet—we’ll be adding it in June. Please see this help article for more information.

12 May 2020

  • fixed

    Hootsuite Dashboard

    fixed Facebook Page “My Posts” stream

    Resolved an issue some users were seeing where an error appeared in their Facebook Page “My Posts” stream.

  • fixed

    Hootsuite Dashboard

    fixed Click-compose in Planner filtering

    Resolved an issue in the Planner where when filtering by social profile, click-compose was not pre-selecting the filtered social profile.

7 May 2020

  • improved

    Hootsuite Dashboard

    improved Extended time to reply to Facebook private messages

    In light of the COVID-19 crisis, Facebook has temporarily increased the time to respond to Facebook private messages in your Hootsuite Inbox from 7 days to 21 days. This will give more time for businesses to respond to customers whose inquiries couldn’t be handled in a timely manner. The period extension will be in effect until July 15, 2020. See this help article for more information.

6 May 2020

  • fixed

    Hootsuite Dashboard

    fixed Publishing with Internet Explorer 11

    Resolved an issue where users were unable to publish from Hootsuite Composer using Internet Explorer 11.

5 May 2020

  • improved

    Hootsuite Dashboard

    improved Find and fix disconnected social networks faster

    To help you spot and fix social network disconnections quickly, you’ll now see a yellow alert icon on your profile picture (in the top right corner of the dashboard) to alert you if any social networks are disconnected. See this help article for more information.

4 May 2020

  • fixed

    Hootsuite Dashboard

    fixed Disabling Instagram Direct Publishing

    Resolved an issue where some users were unable to disable Instagram Direct publishing for their Instagram Business Profile in Hootsuite.

  • fixed

    Hootsuite Dashboard

    fixed Instagram Scheduled Stream Usernames

    Resolved an issue where users were displaying as “Instagram User” within the Instagram “Scheduled” stream instead of their actual Instagram handle.

1 May 2020

  • new

    Hootsuite Insights

    new Improvements to Hootsuite Insights powered by Brandwatch

    We’ve added a few new updates to our social listening solution:

    • Mention Tables: A new tile in Analytics reports shows a list of mentions compared by platform, reach, location, gender, sentiment, and emotion.
    • Report Templates: Get started quicker with two new analytics templates based on saved searches in Insights so you can dive deeper into what online conversations are saying.
    • Other changes:
      • Curly quotes now also work when a new search is being created
      • The Team selector is auto-populated with a default option when saving a quick search
      • “Clear filter” actions added next to each of the filters in the Filter Panel
      • Updated tooltips and other quick search features behavior
      • Mention drill-down added to sentiment pie chart

28 April 2020

  • fixed

    Hootsuite Dashboard

    fixed Facebook Timeline Album Missing

    Resolved an issue where the Facebook “Timeline” album was not appearing as an option to select when publishing a post that contained an image to Facebook.

27 April 2020

  • new

    Hootsuite App Directory

    new Reddit for Hootsuite app now available

    “The internet’s front page”—now in Hootsuite! Add Reddit content to your social campaigns, monitor conversations about your brand, and more. Check it out in the app directory.

22 April 2020

  • new

    Hootsuite Academy

    new Social Marketing Certification Course - Overview Video

    Learn more about Hootsuite Academy’s Social Marketing Certification Course in this short overview video. In under 6 hours, you’ll learn the core best practices for using social media to drive business results.

  • new

    Hootsuite Academy

    new Using Hootsuite in Times of Crisis - New Video

    Wondering how to manage your social media in a time of crisis? We’ve created a micro-webinar to walk you through it. Watch the video here.

21 April 2020

  • new

    Hootsuite Mobile App

    new Hootsuite iOS and Android 4.9.0 available

    The latest update to the Hootsuite mobile app makes it easier for you to stay connected to all your social networks. With a Disconnected Networks section at the top of the social network settings view, you can easily find and fix connection issues to make sure your scheduled messages get published. You’ll see information including who last connected your account, who to ask for reconnection if you don't have the permission to reconnect, and how many scheduled messages in the queue will fail if the network is not reconnected. For iOS users, see this help article for more information.

20 April 2020

  • new

    Hootsuite Dashboard

    new Team Performance Dashboard in Hootsuite Analytics

    Set and track goals for how efficiently your team is responding to customers on social. Metrics include:

    • First response time
    • Overall response time
    • Handling time
    • Pickup time
    • Resolution time.

    This dashboard is available for all enterprise customers in Team Performance under Quick Views. For more information, see our updated help article.

17 April 2020

  • fixed

    Hootsuite Dashboard

    fixed Facebook Page images and links

    Fixed an issue where in some cases when a user included multiple images and a link in their posts to Facebook Pages not all images would publish.

  • fixed

    Hootsuite Dashboard

    fixed Facebook Page geotargeting

    Fixed an issue where some users were seeing geotargeting not successfully apply to their posts published to Facebook Pages.

15 April 2020

  • new

    Hootsuite Academy

    new Managing Crisis with Social Media: 9 Best Practices

    We’ve added a new video to our Social Marketing Certification Course, teaching students best practices for using social media to navigate a crisis. Watch the video here.

8 April 2020

  • improved

    Hootsuite Dashboard

    improved Reconnect your social networks

    We’ve made it easier to identify which social networks need to be reconnected. Just click your profile on the top right corner of your dashboard, and then click Reconnect Social Networks. If you have any networks that need a reconnection, a message will prompt you on next steps.


7 April 2020

  • new

    Hootsuite Dashboard

    new Sign in to Hootsuite with Apple ID

    You can now sign in to your Hootsuite account with Apple ID on web, iOS, and Android. Note that registration for signing in with Apple is only available via iOS at this time.

7 April 2020

  • new

    Hootsuite Academy

    new A short tour of Hootsuite Academy

    Check out this 3 minute video tour of Hootsuite Academy to learn about the range of social media certification courses available and what you’ll learn in each.


4 April 2020

  • new

    Hootsuite Mobile App

    new More publishing options in Composer

    We’re adding more flexibility in how you prefer to publish your Instagram posts. Now, you can either publish directly or schedule it to receive a mobile notification when the post is ready.

3 April 2020

  • fixed

    Hootsuite Impact

    fixed Twitter engagement metrics restored for Impact users

    Dive deeper with Impact’s Twitter analytics. The following metrics are now available in Hootsuite Impact (under Browse Content) and Hootsuite Analytics (under Impact Content):

    • URL clicks
    • User profile clicks
    • User follows
    • Hashtag clicks
    • Detail expand
    • Permalink clicks
    • Media views
    • Media engagements
    • App install attempts
    • App opens
    • Email tweet

1 April 2020

  • fixed

    Hootsuite Dashboard

    fixed Linked preview errors for Twitter

    Resolved an issue some users were seeing where including a specific link in Composer showed an error message when attempting to schedule/publish to Twitter.