Wie man eine Social Media-Strategie entwickelt: Ein Leitfaden zum Aufbau Ihrer Präsenz in den sozialen Medien
Sie wissen: Ihre Organisation muss in den sozialen Medien Flagge zeigen, aber nur ein paar Social Media-Profile einzurichten, ist nicht genug, wenn Sie davon profitieren wollen.
Um wirklich effektiv zu handeln, brauchen Sie eine Strategie, die Ihre Social Media-Arbeit lenkt.
Unser Leitfaden Wie man eine Social Media-Strategie entwickelt will Ihnen dabei unter die Arme greifen.
Dieser praktische und ausführliche Leitfaden zeigt Ihnen Schritt für Schritt, wie Sie eine Social Media-Strategie für Ihre Organisation entwickeln. Darin enthalten:
Wie Sie ermitteln, in welchen Social Media-Netzwerken Sie wirklich aktiv sein sollten
Wie Sie entscheiden, wie umfangreich Ihre Social Media-Präsenz sein soll
Wie Sie die richtigen Kennzahlen zur Messung Ihrer Fortschritte identifizieren
Schaffen Sie jetzt die Grundlagen für Ihren Social Media-Erfolg: Füllen Sie einfach das Formular rechts auf dieser Seite aus und Sie erhalten umgehend Zugriff auf Wie man eine Social Media-Strategie entwickelt: Ein Leitfaden zum Aufbau Ihrer Präsenz in den sozialen Medien.
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Research & Trends
Lernen Sie Ihre Zielgruppe kennen
![Youtube And Hootsuite A Quick Start Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5411_image%2Fabc9b9f516936c77cf2f34c0156239e0%2Fyoutube-and-hootsuite-a-quick-start-guide.jpg&w=640&q=75)
YouTube und Hootsuite
![Social Video Strategy A Hootsuite Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5417_image%2F1213723d58862dec063506ced115760a%2Fsocial-video-strategy-a-hootsuite-guide.jpg&w=640&q=75)
Strategy & Tactics
Leitfaden Social Media-Video Strategie
![Facebook And Hootsuite](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5399_image%2F2af4cdbaf1cf7663ed8e8cef63dd71c0%2Ffacebook-and-hootsuite.jpg&w=640&q=75)
Facebook und Hootsuite
![Facebook Best Practices](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5378_image%2Feadb657f2abfcb81614c1d23a1f3a8ad%2Ffacebook-best-practices.jpg&w=640&q=75)
Facebook Best Practices
![9 Social Media Guidelines For Wealth Management Firms](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5317_image%2F1f299eb4fabf08e042b7e186b8c158c4%2F9-social-media-guidelines-for-wealth-management-firms.jpg&w=640&q=75)
9 Social Media-Richtlinien für Vermögensverwaltungen
![Influencer Marketing 101](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5288_image%2F6c0225be3e8265001f9acc0b38405ef4%2Finfluencer-marketing-101.jpg&w=640&q=75)
Research & Trends
Influencer Marketing 101
![Social Media Strategy Template](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5282_image%2F7d89b8edb4766b226df312964d2bc8db%2Fsocial-media-strategy-template.jpg&w=640&q=75)
Strategy & Tactics
Social Media-Strategie Template
![Social Selling Toolkit For Technology](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5254_image%2Ff27823d856705d944188b142519550e8%2Fsocial-selling-toolkit-for-technology.jpg&w=640&q=75)
Social Selling-Toolkit
![Insurance Guide 9 Social Media Guidelines That Drive Success](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5251_image%2F91c733884935123cf14ec7e46e0bfd2d%2Finsurance-guide-9-social-media-guidelines-that-drive-success.jpg&w=640&q=75)
Versicherungsbranche
![Advanced Sm Toolkit For Government](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5237_image%2F30d5b1947c15a59679c19c1effc731af%2Fadvanced-sm-toolkit-for-government.jpg&w=640&q=75)
Social Media-Toolkit für Fortgeschrittene für die öffentliche Hand
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Social Media-Toolkit für Fortgeschrittene im Bereich Medien und Entertainment
![Advanced Sm Toolkit For Education](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5228_image%2F42e6f463d86af88a125c327e9e34c99a%2Fadvanced-sm-toolkit-for-education.jpg&w=640&q=75)
Social Media-Toolkit für Fortgeschrittene im Bildungswesen
![Advanced Sm Toolkit For Financial Services](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5231_image%2Fc3f4c90148040f8f4fb496ca17c4e8d3%2Fadvanced-sm-toolkit-for-financial-services.jpg&w=640&q=75)
Social Media-Toolkit für Fortgeschrittene im Finanzsektor
![Advanced Sm Toolkit General](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5234_image%2F32f0058236aa45bcea6de0dcda99e0ac%2Fadvanced-sm-toolkit-general.jpg&w=640&q=75)
Social Media-Toolkit für Fortgeschrittene
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Erfolgreiche Taktiken von Zappos & Hootsuite
![Social Media Advertising](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5205_image%2F6a567bcdcc10a496012c8f6f7a4c3222%2Fsocial-media-advertising.jpg&w=640&q=75)
Strategy & Tactics
Social Media-Werbung
![Social Media Strategy](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5168_image%2F95316dcfc3976b8182db33c661c2be0e%2Fsocial-media-strategy.jpg&w=640&q=75)
Wie man eine Social Media-Strategie entwickelt: Ein Leitfaden zum Aufbau Ihrer Präsenz in den sozialen Medien
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Einführung Social Business
![Instagram Master Tactics](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5125_image%2Fc7400c9c3aecd8bd58f63cf08b1def1a%2Finstagram-master-tactics.png&w=640&q=75)
Strategy & Tactics
Taktiken für Instagram-Profis
![Instagram And Hootsuite](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5111_image%2F1e2e6fe16d60730654f4c1be62a28ecc%2Finstagram-and-hootsuite.jpg&w=640&q=75)
Instagram und Hootsuite: Eine Schnellstartanleitung
![6 Essential Steps For Creating A Social Media Strategy](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5087_image%2F1859b9cd9646ec1428f3f8530d826c2f%2F6-essential-steps-for-creating-a-social-media-strategy.jpg&w=640&q=75)
Leitfaden Social Media-Strategie
![Top 3 Social Media Resources](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5047_image%2Fb5d14039ad83f281ba8c2bf21e870795%2Ftop-3-social-media-resources.jpg&w=640&q=75)
Research & Trends
Toolkit mit den besten drei Social-Media-Ressourcen
![How Hootsuite Wins With Social Data](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5008_image%2F924eac10398601c7eabb630371cdb22c%2Fhow-hootsuite-wins-with-social-data.png&w=640&q=75)
Strategy & Tactics
Wie Hootsuite von Social Media-Daten profitiert – und wie Sie das auch können
![10 Tips For Running Your First Campaign](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4990_image%2F463d160b7bd73f70665377cdce0e8484%2F10-tips-for-running-your-first-campaign.jpg&w=640&q=75)
Research & Trends
10 Tips For Running Your First Campaign
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3VeXBeDD0gCFHica3zHshk%2Fc1694ffa32f9b904f02fecebedf59b03%2Fspechealth3.jpg&w=640&q=75)
Case Studies
Wie Spectrum Health HIPAA bewältigte und gleichzeitig die sozialen Medien für seine über 23.000 Mitarbeiter skalierte
![8 Social Media Tips For Financial Services](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4765_image%2F4dc9d5388bcd7374d541ebc00eb3d9a7%2F8-social-media-tips-for-financial-services.jpg&w=640&q=75)
Strategy & Tactics
8 Social Media-Tipps für Finanzdienstleister
![Turning Insight Into Action The Journey To Social Media Intelligence](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4599_image%2Fc870e82dc549be9814ea22792dd3b0e4%2Fturning-insight-into-action-the-journey-to-social-media-intelligence.jpg&w=640&q=75)
Von Erkenntnissen zu Handlungen
![Ensure Social Media Compliance Across Your Organization](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4629_image%2F148cc5f49d058bb16ab02aedac1fee77%2Fensure-social-media-compliance-across-your-organization.jpg&w=640&q=75)
Products & Services
Social Media-Compliance im gesamten Unternehmen sicherstellen
![5 Steps To Social Media Compliance](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Die 5 Schritte zur Social Media-Compliance
![How To Manage Your Pending Posts](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4753_image%2F55a0d5812c63a95786d6b4d532059572%2Fhow-to-manage-your-pending-posts.jpg&w=640&q=75)
Strategy & Tactics
Managing your Pending Posts
![Organize Your Social Business](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4541_image%2F6473b9bff15937819ae44dc541a827ec%2Forganize-your-social-business.jpg&w=640&q=75)
Strategy & Tactics
Organisation Ihres Social Business
![8 Tips For Social Business1](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4534_image%2F721fb4691379fb15ff1f8a64d0b7f9da%2F8-tips-for-social-business1.jpg&w=640&q=75)
Strategy & Tactics
8 Tipps für das Social Business
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
So baute die Georgia State University eine globale Community aus Markenbotschaftern auf
![dekorativ](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FWVFvGZygYkkikRjRd3XgP%2Fe246cea00cd3ec06b7fce007ff85d957%2FGTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png&w=640&q=75)
Strategy & Tactics
12 echte Geschäftsprobleme, die Sie mit Social Media lösen können
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQG4cJPDgMITspeNapikJE%2Fc4e6396e2a750445d366673dc7eb634c%2Fimage__11_.png&w=640&q=75)
Case Studies
Wie die University of Sydney den Wert von Social Media beweist
![Thmb Barometer Guide Fr](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_91548_image%2F6adb7146d7f7f2c62327f8baf829b953%2Fthmb-barometer-guide-FR.png&w=640&q=75)
Hootsuite Social Media-Barometer Report 2018
Case Studies
Wie Antalis seine Branche mit Mitarbeiterbotschaftern in den sozialen Medien anführt
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LYxFtHY0EIfE4bd9bMkH2%2Fbdae85172ef548f74a3b602c4db227ff%2FCS_Ochsner_ResourceCard_451x286.jpg&w=640&q=75)
Case Studies
Wie Ochsner Health in sozialen Netzwerken neue Zielgruppen erreicht – und seine Interaktion verdoppelt hat
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4WQVQtg79F9TGqP6T0gn2y%2F298c487ed16851bb6f6521bbdaa8614b%2F23-CS-MeliaHotels1-web-resource-image-card-451x286.png&w=640&q=75)
Case Studies
Wie Meliá zu einer der einflussreichsten Hotelketten in den sozialen Medien wurde
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
So baute die Georgia State University eine globale Community aus Markenbotschaftern auf
![A preview card of a design mockup using Canva](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2sfRLS3cgadsc5Re4xj8Nw%2Fc8832cf45037d490f583975f68142ba1%2Fweb-preview-contentGTM-450x280.png&w=640&q=75)
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FJkyLFOPR62nW4Li7ryrsK%2F615b26c87930ee20927db52499ad56a1%2Ftranslink.jpg&w=640&q=75)
Case Studies
Wie eine einzige Social Media-Kampagne die Markenwahrnehmung von TransLink steigerte
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Research & Trends
2022 Digital Trends Report
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1Xetzthd9I5kB7rx14Led7%2Fd7d2c9295bfeef1a65cd51552ef9202d%2Fimage__4_.png&w=640&q=75)
Case Studies
Wie Amway sein Unternehmen mit Social Media transformierte und den Kampagnenumsatz um 500 % steigerte
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3tcO425Xc1YX2ea3RXqCpr%2F47fe1be06f96b234ee43bb0453667c1d%2Fimage__15_.png&w=640&q=75)
Case Studies
Wie Sodexo Universities sinnvolle Verbindungen zu Studenten aufbaut
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1JZ781nmudu8bUQnA8y66f%2Fe4a15cda9947fa281984289fa6699de0%2FUNESCO_Siege_-__C__Ignacio_Marin-2496__1_.jpg&w=640&q=75)
Case Studies
Wie die UNESCO soziale Medien nutzte, um auf Verbrechen gegen Journalisten aufmerksam zu machen
![Top Performers](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_26904_image%2Fed3cdb81d40c7ea364921a4e0d25a5f6%2FTop-Performers.png&w=640&q=75)
Wie Sie Social Media-Follower für Ihr Unternehmen gewinnen
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5HeKlgAb3kO25TPo3DcXSg%2Fc31f6f13bbc8bfd52ca906bc8bd3dccd%2Fsix_mediacard.jpeg&w=640&q=75)
Case Studies