The future of customer engagement
Customer engagement is shifting to social. Embed the customer mindset and employee voices throughout the organization to succeed in the Age of the Individual.
Customer engagement is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. This means innovation on social is no longer optional. It’s expected by customers, employees, and shareholders. Successful brands embed the customer mindset and employee voices throughout their organizations to succeed.
Inspiring brands and the industry’s brightest experts joined us at our social breakfast events in Toronto, London and Melbourne to dive into the three pillars of customer engagement: Confidence, Connections and Convenience.
Digital detoxing, falling customer trust, and the rise of new platforms
The rules of customer engagement are changing fast. In this session, Hootsuite's CMO Penny Wilson shows how to renew brand relevance and ignite growth by following the 3Cs of customer engagement. She covers the most significant changes in consumer behavior, show how brands are balancing private and public engagement, and how to use social as a golden thread to build strong customer relationships and transformative business growth.
Trust is the foundation of customer relationships. Learn how to reignite confidence by building a trusted culture.
Establish More Meaningful Connections
Customers are clear on what they want from social: less corporate content, less empty experiences, and more meaningful connections.
How to Win in Relationships
Melissa Werley, Field Marketing Director, Sodexo
With the decline of newsfeeds and the rise of privacy concerns, peer trust is now more important than ever. Join Melissa from Sodexo as she discusses how Sodexo Universities has harnessed the power of 1:1 relationships.