Get to know our fearless leaders
Sujeet KiniConnect with Sujeet
Sujeet leads our finance, facilities and legal departments. He has an extensive background in corporate finance and accounting at public and private companies, including leadership roles at OpenText, GT Group Telecom, and PwC.
Penny WilsonConnect with Penny
Penny leads our global marketing strategy—driving market leadership, awareness and demand generation. She has over 30 years of international experience delivering business growth in the technology industry.
Ajai SehgalConnect with Ajai
With more than 18 years of expertise, Ajai leads our engineers to improve our product and technology. Before Hootsuite, he helped scale Expedia from a startup of just 60 people into the world’s largest travel agency.
Irwan TjanConnect with Irwan
As our Security & Compliance lead, Irwan weaves controls throughout our products and processes. He has 20 years of security, compliance, audit, and consulting experience at companies like Expedia and Ernst & Young LLP.
Bob ElliotConnect with Bob
SVP Global, Enterprise Sales
Bob leads all aspects of Hootsuite’s global enterprise sales strategy and execution. He brings more than 20 years of leadership experience in building high-performing sales teams and driving revenue growth.
Kirsty TraillConnect with Kirsty
VP Customer Support
Kirsty ensures our support team delights customers and collects insights that improve our overall product. She has over 14 years of experience in sales, marketing, operations, and business management.
Matt HandfordConnect with Matt
Matt leads Hootsuite's global people team with a strategic business focus on growing our exceptional culture. Matt brings leadership experience from FGL Sports, Westjet, Crystal Decisions, and Nortel Networks.
Geordie HendersonConnect with Geordie
Geordie has been building software products and companies for over 15 years. Before Hootsuite, he co-founded and grew Metalogix Software through acquisition. He is an active investor and advisor in the Vancouver startup community.
Matt SwitzerConnect with Matt
SVP Labs, Corporate & Business Development
Matt has spent his career advising, merging, starting, and growing companies from Toronto to Hong Kong. Now in Vancouver, he creates value for our customers, partners, employees, and investors.
Traci MercerConnect with Traci
Global VP, Online Revenue
Traci is in charge of driving revenue throughout our online product ecosystem. For 15 years, she has created rapid & scalable B2B & B2C revenue growth in the North American and Asian Pacific markets with the Expedia, Inc. brands.
Kevin ZellmerConnect with Kevin
VP Corporate and Business Development
Kevin leads our corporate and business development, bringing over 19 years of SaaS internet experience to our team from categories ranging from e-commerce, community, and social.
Paula PepinConnect with Paula
Ensuring legal is never an obstacle to common sense, Paula leads our global legal function. She has over 13 years of legal leadership experience—most recently building Canpages into one of Canada's fastest growing businesses.
Patience YiConnect with Patience
Patience has a long history of building developer ecosystems. At Hootsuite, she leads the relationships with our social network partners and oversees the ecosystem of third-party developers that build into our platform.
Our Board of Directors
Gary TaussWorking in technology from the infancy of the Internet, Gary brings over 25 years of experience to our Board. As either CEO or senior management, he has helped lead numerous start up companies from turnarounds to successful IPOs.Connect with Gary
Ryan SweeneyConnect with Ryan
Ryan currently serves as a board member at leading enterprise software companies like Atlassian and Squarespace while taking an active role at several innovative mobile and payment startups. He is also responsible for investments with notable exits, including Groupon and Lynda.com.
Jeff LiebermanJeff is a managing director at Insight Venture Partners. Since joining the firm in 1998 he has led the successful exits of multiple eCommerce and software companies. In 2014, Jeff was selected by AlwaysOn as a Venture Capital 100 winner.Connect with Jeff
Ryan HolmesAn angel investor and advisor outside of Hootsuite, Ryan supports programs that empower future entrepreneurs. He currently serves on the board of Payfirma and Invoke Media and has a syndicate focused on discovering and accelerating Canadian startups.Connect with Ryan
John RuffoloJohn Ruffolo is the CEO of OMERS Ventures and Executive Managing Director with OMERS Strategic Investments. Outside of Hootsuite, he empowers entrepreneurs as a member of the board for several leading Canadian innovation hubs.Connect with John
Paul McFeetersConnect with Paul
Paul has over 33 years of C-level business experience, most recently as Chief Financial Officer of Open Text Corporation. He currently serves on the board of Constellation Software Inc.