• Graphic ofRyan Holmes

    Ryan Holmes


    Ryan founded Hootsuite in 2008. He has since been at the forefront of social business, leading our team while funding programs that empower the next generation of startups and entrepreneurs.

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  • Graphic ofSujeet Kini

    Sujeet Kini


    Sujeet leads our finance, facilities and legal departments. He has an extensive background in corporate finance and accounting at public and private companies, including leadership roles at OpenText, GT Group Telecom, and PwC.

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  • Graphic ofPenny Wilson

    Penny Wilson


    Penny leads our global marketing strategy—driving market leadership, awareness and demand generation. She has over 30 years of international experience delivering business growth in the technology industry.

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  • Graphic ofAjai Sehgal

    Ajai Sehgal


    With more than 18 years of expertise, Ajai leads our engineers to improve our product and technology. Before Hootsuite, he helped scale Expedia from a startup of just 60 people into the world’s largest travel agency.

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  • Graphic ofIrwan Tjan

    Irwan Tjan


    As our Security & Compliance lead, Irwan weaves controls throughout our products and processes. He has 20 years of security, compliance, audit, and consulting experience at companies like Expedia and Ernst & Young LLP.

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  • Graphic ofBob Elliot

    Bob Elliot

    SVP Global, Enterprise Sales

    Bob leads all aspects of Hootsuite’s global enterprise sales strategy and execution. He brings more than 20 years of leadership experience in building high-performing sales teams and driving revenue growth.

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  • Graphic ofKirsty Traill

    Kirsty Traill

    VP Customer Support

    Kirsty ensures our support team delights customers and collects insights that improve our overall product. She has over 14 years of experience in sales, marketing, operations, and business management.

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  • Graphic ofJimmy Duvall

    Jimmy Duvall

    VP Product

    As VP Product, Jimmy leads product management, product design, and global product strategy. Before landing in the nest, he gained over 20 years of product leadership experience at companies like Yahoo! and eBay.

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  • Graphic ofGeordie Henderson

    Geordie Henderson

    VP Engineering

    Geordie has been building software products and companies for over 15 years. Before Hootsuite, he co-founded and grew Metalogix Software through acquisition. He is an active investor and advisor in the Vancouver startup community.

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  • Graphic ofKevin O'Brien

    Kevin O'Brien

    VP Partners

    Kevin has been managing large-scale partnership and channel programs for over 18 years. He has a wealth of leadership experience—building programs around distribution and reseller partners, app partners, and franchises.

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  • Graphic ofAmbrosia Vertesi

    Ambrosia Vertesi

    VP Talent

    Ambrosia has built and developed top talent and employers for over a decade. At Hootsuite, her team drives our employee-centric culture and Social HR frontiers. She's also the co-founder of the music initiative #singitfwd.

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  • Graphic ofRoger Orde

    Roger Orde

    Global VP Customer Success

    Roger builds lasting relationships with our customers through on-boarding, product adoption, and training. He has held Senior leadership roles at Workbrain, Inc., Algorithmics Inc., and IBM Corp. 

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  • Graphic ofMatt Switzer

    Matt Switzer

    VP Partnerships and Corporate Development

    Matt has spent his career advising, merging, starting, and growing companies from Toronto to Hong Kong. Now in Vancouver, he creates value for our customers, partners, employees, and investors. 

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  • Graphic ofTraci Mercer

    Traci Mercer

    Global VP, Online Revenue

    Traci is in charge of driving revenue throughout our online product ecosystem. For 15 years, she has created rapid & scalable B2B & B2C revenue growth in the North American and Asian Pacific markets with the Expedia, Inc. brands.

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  • Graphic ofKevin Zellmer

    Kevin Zellmer

    VP Corporate and Business Development

    Kevin leads our corporate and business development, bringing over 19 years of SaaS internet experience to our team from categories ranging from e-commerce, community, and social.

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  • Graphic ofJoseph Smith

    Joseph Smith


    Joseph leads our vision for long-term growth in the EMEA region. He has over 15 years of experience in technology and finance, with key leadership roles in Global Sales, Sales Operations, Consulting, and Brand Management.

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  • Graphic ofPaula Pepin

    Paula Pepin

    General Counsel

    Ensuring legal is never an obstacle to common sense, Paula leads our global legal function. She has over 13 years of legal leadership experience—most recently building Canpages into one of Canada's fastest growing businesses.

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