• Graphic ofRyan Holmes

    Ryan Holmes


    Ryan Holmes is the founder and CEO of Hootsuite. He started the company in 2008 and has helped grow it into the world’s most widely used social relationship platform, with 10-million-plus users, including 800 of the Fortune 1000 companies.

    Connect with Ryan
  • Graphic ofSujeet Kini

    Sujeet Kini


    Sujeet leads our finance, facilities and legal departments. He has an extensive background in corporate finance and accounting at public and private companies, including leadership roles at OpenText, GT Group Telecom, and PwC.

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  • Graphic ofPenny Wilson

    Penny Wilson


    Penny leads our global marketing strategy—driving market leadership, awareness and demand generation. She has over 30 years of international experience delivering business growth in the technology industry.

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  • Graphic ofAjai Sehgal

    Ajai Sehgal


    With more than 18 years of expertise, Ajai leads our engineers to improve our product and technology. Before Hootsuite, he helped scale Expedia from a startup of just 60 people into the world’s largest travel agency.

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  • Graphic ofIrwan Tjan

    Irwan Tjan


    As our Security & Compliance lead, Irwan weaves controls throughout our products and processes. He has 20 years of security, compliance, audit, and consulting experience at companies like Expedia and Ernst & Young LLP.

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  • Graphic ofBob Elliot

    Bob Elliot

    SVP Global, Enterprise Sales

    Bob leads all aspects of Hootsuite’s global enterprise sales strategy and execution. He brings more than 20 years of leadership experience in building high-performing sales teams and driving revenue growth.

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  • Graphic ofKirsty Traill

    Kirsty Traill

    VP Customer Support

    Kirsty ensures our support team delights customers and collects insights that improve our overall product. She has over 14 years of experience in sales, marketing, operations, and business management.

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  • Graphic ofJimmy Duvall

    Jimmy Duvall

    VP Product

    As VP Product, Jimmy leads product management, product design, and global product strategy. Before landing in the nest, he gained over 20 years of product leadership experience at companies like Yahoo! and eBay.

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  • Graphic ofGeordie Henderson

    Geordie Henderson

    VP Engineering

    Geordie has been building software products and companies for over 15 years. Before Hootsuite, he co-founded and grew Metalogix Software through acquisition. He is an active investor and advisor in the Vancouver startup community.

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  • Graphic ofMatt Switzer

    Matt Switzer

    SVP Labs, Corporate & Business Development

    Matt has spent his career advising, merging, starting, and growing companies from Toronto to Hong Kong. Now in Vancouver, he creates value for our customers, partners, employees, and investors. 

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  • Graphic ofTraci Mercer

    Traci Mercer

    Global VP, Online Revenue

    Traci is in charge of driving revenue throughout our online product ecosystem. For 15 years, she has created rapid & scalable B2B & B2C revenue growth in the North American and Asian Pacific markets with the Expedia, Inc. brands.

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  • Graphic ofKevin Zellmer

    Kevin Zellmer

    VP Corporate and Business Development

    Kevin leads our corporate and business development, bringing over 19 years of SaaS internet experience to our team from categories ranging from e-commerce, community, and social.

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  • Graphic ofPaula Pepin

    Paula Pepin

    General Counsel

    Ensuring legal is never an obstacle to common sense, Paula leads our global legal function. She has over 13 years of legal leadership experience—most recently building Canpages into one of Canada's fastest growing businesses.

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  • Graphic ofPatience Yi

    Patience Yi

    VP, Platform

    Patience has a long history of building developer ecosystems. At Hootsuite, she leads the relationships with our social network partners and oversees the ecosystem of third-party developers that build into our platform. 

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Our Board of Directors

  • Graphic ofGary Tauss

    Gary Tauss

    Working in technology from the infancy of the Internet, Gary brings over 25 years of experience to our Board. As either CEO or senior management, he has helped lead numerous start up companies from turnarounds to successful IPOs.
    Connect with Gary
  • Graphic ofRyan Sweeney

    Ryan Sweeney

    Ryan currently serves as a board member at leading​ ​enterprise ​software companies like Atlassian and Squarespace while taking an active role at several innovative mobile and payment startups. He is also responsible for investments with notable exits, including Groupon and Lynda.com.

    Connect with Ryan
  • Graphic ofJeff Lieberman

    Jeff Lieberman

    Jeff is a managing director at Insight Venture Partners. Since joining the firm in 1998 he has led the successful exits of multiple eCommerce and software companies. In 2014, Jeff was selected by AlwaysOn as a Venture Capital 100 winner.
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  • Graphic ofRyan Holmes

    Ryan Holmes

    An angel investor and advisor outside of Hootsuite, Ryan supports programs that empower future entrepreneurs. He currently serves on the board of Payfirma and Invoke Media and has a syndicate focused on discovering and accelerating Canadian startups.
    Connect with Ryan

Our Advisors

  • Graphic ofJohn Ruffolo

    John Ruffolo

    John Ruffolo is the CEO of OMERS Ventures and Executive Managing Director with OMERS Strategic Investments. Outside of Hootsuite, he empowers entrepreneurs as a member of the board for several leading Canadian innovation hubs.
    Connect with John
  • Graphic ofPaul McFeeters

    Paul McFeeters

    Paul has over 33 years of C-level business experience, most recently as Chief Financial Officer of Open Text Corporation. He currently serves on the board of Constellation Software Inc.

    Connect with Paul