WELCOME TO THE
Social Media Performance Era Tour
Learn how to listen, take action and prove the business value of your social media efforts in this 3-part series.
Listen to your audience. Act on what you learn. Show the impact.
Sounds simple, right? Yet most social marketers still struggle to turn their social media insights into clear actions—and to connect those actions to measurable business impact.
But you don’t have to.
Welcome to the era of social media performance! — a simple, repeatable framework brands can use to stay ahead of conversations, know when to jump on trends and (most importantly) prove to leadership the value of the work they’ve done.
Register for one or all and join fellow social media marketers in this 3-part series:
Use Social Listening to Get Ahead of Big Cultural Moments
"Don't miss this opportunity to take your social media performance to the next level."
July 31: Use Social Listening to Get Ahead of Big Cultural Moments
Major cultural moments happen year-round on social media. Finding the ones your audience cares about—and joining the conversation in a meaningful way—is one of the most effective ways to win their attention and build lasting relationships.
In this webinar, you’ll learn how to find these moments, understand what your audience is saying about them, and develop a strategy that puts your brand in the middle of the conversation.
August 7: How to Get In Front of Your Audience (and Stay There)
You know where your audience likes to hang out on social media. Now how do you join the conversation in a way that doesn’t leave them rolling their eyes and swiping away?
In this webinar, you’ll learn how to use insights gained from social listening to develop a content strategy that gets attention, engagement, and even respect from your audience.
August 14: Prove Your Social Strategy Is Driving Business Results
You know where your audiences spend their time and how to join those conversations. Now it’s time to show how your refreshed strategy and tactics are driving business impact that matters.
In this webinar, you’ll learn how to set up tracking for your content so you can analyze results, report the metrics that matter most to your leadership and apply insights on future content planning.