It’s a myth that you can’t prove social media’s impact on revenue. At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.

In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.


Using social media to drive business results and create real efficiencies within an organization sounds like an accomplishment reserved only for socially mature organizations.

But Grupo Expansión, a Mexico City-based media conglomerate, went from a loosely followed social media strategy to achieve not just social maturity, but social sophistication, inside of two years.

From customer experience and brand health to operational efficiency and even innovation, social media offers a vast range of benefits to organizations with the know-how to harness its capabilities—and prove the results.

Based on interviews with over 400 social media leaders, this report explores the growing business value of social media.


When you’re trying to prove the value of social, reporting on social metrics will only get you so far. You need to show how social media contributes to the bottom line.

With Hootsuite Impact, you’ll know exactly how your campaigns contribute to business goals—and you can easily report on the results.


Turning gut feelings into indisputable data is a challenge all good social marketers face.

To confidently prove the connection between social media activities and your  organization's financial goals, use our Social ROI Calculator.