Choose your new plan to upgrade

Manage all of your social media in one place.

Enterprise
Custom
- Starts at 5 users
- Starts at 50 social accounts
- Everything in TEAM, plus:
  – Approval workflow and asset mgmt.
  – Content library
  – Automated engagement tools
  – Single sign-on (SSO)
  – Unlimited ad spend
  – Free Hootsuite Academy training
  Level up with these add-ons:
  + Advanced social listening
  + Advanced analytics
  + Advanced inbox
  + Employee advocacy
Learn more about Enterprise

*Prices displayed in , based on annual billing, but do not include applicable taxes.

Compare Hootsuite features side-by-side

Legend Included with plan Not included with plan	PROFESSIONAL per month, billed annually	Most popular TEAM per month, billed annually	ENTERPRISE Contact for pricing
Connect your accounts to publish, schedule, and manage all your content in one place.	10	20	Unlimited
The number of people who can collaborate through the Hootsuite dashboard.	1	3	5
Add more team members to collaborate with.			Add-on (per user pricing)
Connect all your social accounts to Hootsuite.			Add-on
Enable employee collaboration, streamline workflows, and manage permissions.
Publishing and scheduling
Create, schedule and publish an unlimited number of posts.
Draft, schedule and publish posts to maintain a steady stream of quality content.	Unlimited	Unlimited	Unlimited
Schedule a post to multiple networks or customize content for each network in the post.
See all your scheduled posts in one place, and add or edit posts as needed.
Collaborate with team members on your social content calendar.
Ensure a consistent brand voice by reviewing messages before they’re sent.
Recommendations are available for Facebook, LinkedIn, Instagram, Twitter, and TikTok.
Create a custom link in bio page and drive traffic from social to your websites.
Use Bulk Composer to schedule and publish many posts at once.
Shorten and add custom tracking parameters to links.
Use vanity URLs (sold separately) in your posts to brand your links and track metrics.		1	Unlimited
Setup link settings presets to automatically shorten and track links.
Use the bit.ly link shortening and management platform with Hootsuite.
Select the specific audience who can see your LinkedIn Page post.
Suspend scheduled posts and resume later.
Generate captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Automatically tag your content with hashtags based on your caption, image, or video as you draft posts.
Never run out of content ideas with a built-in post ideas generator.
Content curation
Set up search streams to monitor trends and surface content to share on social.
Add app integrations to Hootsuite to help you source, create, and share content.
Add tags to outgoing posts to help you track the success of your published content.
Get AI-powered hashtag suggestions based on the content and image of your post.
Find free stock images for your social posts right in Hootsuite.
Optimize your images with built-in editing and sizing tools without leaving Hootsuite.
Streamline your workflow by storing approved post templates and images for easy reuse.
Access Canva’s design templates or create new visuals directly in Hootsuite.
Campaign Management
Plan, create, manage, and measure ad campaigns in one place. Even boost posts.
Measure and compare campaign performance using predefined tags on all posts.
Messaging and customer service
Manage public, private, organic and dark post conversations in one place.
Add contact notes or add notes to conversation history.
Assign messages from different social streams to different teams in your organization.
Avoid collision by seeing if another teammate owns a response, or is typing.
Stay on top of social activity and approvals with notifications.
Use tags to assign conversations, analyze themes and automate assigning based on tags and rules you created to optimize workflow.
Auto-resolve conversations based on rules you create to save time.
Use saved and suggested replies in Inbox to quickly respond to common customer messages.
Set business hours so your customers know when you are available.
Connect to CRM, set contact groups, VIP and cross-channel conversation history.
Automated responses based on keywords
Auto-assign messages to the right individuals
Measure customer satisfaction by sending CSAT surveys in customer’s languages.
Chatbot API, prioritizations, language detection, real time insights, audit trails, SLA policies and more.			Add-on
Provide 24/7 support for high-volume questions with a generative AI chatbot.			Add-on
Automate case routing, add real-time customer insights, and boost productivity with Hootsuite Social Customer Care.			Add-on
Ads
Make organic posts more impactful by adding ad spend for higher visibility.	Unlimited	Unlimited	Unlimited
Plan, publish, and optimize your ad campaigns on Facebook, Instagram, LinkedIn, and X (Twitter).
Paid and organic analytics for multiple social media channels.
Analytics
Get detailed metrics across your networks using Hootsuite Analytics.
Organize, visualize, and share performance data in ways that best serve your team.
Find out how your posts are performing and resonating with your audience.
Get a detailed breakdown of your best times to publish
View a weekly snapshot of your social media performance across Facebook, Instagram, and LinkedIn.
Export your analytics reports in PDF or PPT.
Export your analytics reports in CSV or XLSX.
A side-by-side comparison of the most important metrics for all your social networks.
Monitor brand awareness, engagement and conversion with pre-built report templates.
Discover how you compare with others in your industry.
Compare your social media performance against your competitors.	2 competitors	2 competitors	20 competitors
Automatically export a report & email it out on a recurring schedule.
Track team metrics to monitor customer response and resolution times.
Customize logo on reports and enhance distribution.
Understand the full results on your social channels with Hootsuite Advanced Analytics.			Add-on
Drive deeper engagement by monitoring what people are saying about your brand.			Add-on
Access & Security
Control which features and social accounts your team members have access to.
Integrate Proofpoint (formerly Nexgate) software for automated social security.			Add-on
Set custom user permissions for access to social networks
Get access to all your Hootsuite products with one username and password.
Training & success
Access to resources to use Hootsuite to achieve your business objectives on social
The ultimate service for organizations to get more from social--faster.			Add-on
Consulting, customized training, and specialized onboarding.			Add-on
Integrate your organization
Connect your existing tools and find new ones to make your social media life easier.
Connect your existing tools and find new ones to make your social media life easier.	Paid	Paid
Do more on social
Empower employees to share your posts across their own social networks.			Add-on
Empower your teams with Hootsuite’s powerful social selling products.			Add-on
Empower your teams with Hootsuite’s social and messaging engagement platform.			Add-on
Monitor brand reviews alongside social mentions in Hootsuite.			Add-on

Choose your new plan to upgrade

Enterprise

Compare Hootsuite features side-by-side

Publishing and scheduling

Content curation

Campaign Management

Messaging and customer service

Ads

Analytics

Access & Security

Training & success

Integrate your organization

Do more on social