239 countries. One data-packed report.

Featuring expert analysis by Simon Kemp, our 2018 Global Overview report gives you everything you need to understand key trends including evolving digital behaviors, mobile and social usage patterns, and regional breakdowns.

With 4 billion people now online, we’re already seeing new digital behaviours emerge. Keyboards will be replaced by voice commands and cameras. Visual content will dominate social and messaging, and new technologies will offer richer digital experiences for people everywhere. To keep up, brands need to rethink their strategies, build new capabilities, and quickly adapt.

Photo of Simon Kemp
Simon Kemp Global Consultant We Are Social

Understand global trends. Act on local insights.

Download our regional reports for a detailed look at the social, mobile, and ecommerce behaviors of the world’s emerging and advanced economies.

  • Image for The Americas

    The Americas

    Gain a comprehensive look at the social media habits, mobile patterns, and ecommerce behaviors of consumers in North, Central and South America.

  • Image for Europe, Middle East and Africa

    Europe, Middle East and Africa

    Uncover how social, ecommerce, and mobile behaviors are increasing, including regional insights for France, Italy, Germany,  the U.K. and more.


  • Image for Asia Pacific

    Asia Pacific

    Understand mobile usage, key growth indicators, and emerging social media activities. Includes insights for Singapore, Australia, China, Malaysia, and more.

Not all trends are worth following.

From the rise of machines to the momentum of mobile video, Hootsuite’s 2018 Social Media Trends report shows you the five best opportunities ahead in 2018.

Get the report