PRESS RELEASES

March 9, 2010, Vancouver, CANADA – HootSuite announces addition of Foursquare and MySpace to the social media dashboard. The release comes just in time for SXSW – the massive interactive media, film and music conference in Austin, Texas.

HootSuite began as a professional Twitter client and evolved into a powerful social media dashboard which allows users to manage and update multiple profiles on Twitter, Facebook, Linkedin, WordPress.com, Ping.fm and more. With the addition of these two unique networks, HootSuite users can easily spread the word about their favorite hot-spots plus bands and filmmakers can update fans – all from a familiar web interface.Mayor of the Nest

Foursquare combines way-finding, social marketing and gaming in an addictive mobile app which encourages everyday socialites to “check in” at cafes, bars, conferences, and other locations to alert their friends, share tips and even become “mayor” of a location. Additionally, using HootSuite, travelers can easily follow recommendation from locals when visiting other cities. This location-based tool also creates a unique marketing opportunity for businesses who seek valuable word-of-mouth advertising and endorsements from regular customers.

Bands, Meet Fans

MySpace is the first stop for fans and artists to discover, connect and communicate. Consistently in the top dozen websites, MySpace is home to an abundance of creatives – from bands to filmmakers. With HootSuite, the hundreds of bands playing at SXSW can easily outreach to fans about gig locations, surprise shows and new song releases. Likewise filmmakers can quickly rally attention across networks for screenings and release dates. Fans can also spread the word about noteworthy bands or movies to build buzz – or to just make their friends jealous – all from the HootSuite web dashboard.

Tools for Marketers

Today’s release includes a powerful addition of default settings to custom URL parameters which were added in HootSuite’s “Barn Owl” release (Feb. 15, 2010). This feature helps marketing and customer service teams track campaign results by adding unique referral identifiers. The release also includes a variety of bug fixes and performance enhancements.

Bar-B-Q and Apps in Austin

Following the Android and iPhone App launch on March 2, HootSuite coordinated this release with the 23rd annual SXSW conference – a massive gathering of web tech, media and artists in Austin, TX which frequently acts as a launch pad and test bed for new media products and services. The HootSuite team will be on-the-ground keeping an eye out for users updating Foursquare and MySpace with HootSuite and sharing swag specifically designed for the culture of the conference.

Connect with HootSuite on the road by following @HootUp and/or the #hootsxsw hashtag for meet-ups, demos, prizes and photo ops with the Owl mascot.