Social Media Strategy Template
Are you ready to take action on your social media strategy?
We’ve created the Social Media Strategy Template as a working template and companion to that guide.
The bonus? We’ve created it in PowerPoint format, so once you’re finished you can easily share it with your team or present your strategy to other departments and even executives.
What you’ll learn
- How to align your social goals (like reach) to your business goals (like sales)
- How to audit your social presence (and understanding your competition)
- How to develop a winning content strategy—and measure its effectiveness
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Research & Trends
Demystifying Social ROI
![Resource Library Thumb Adespresso](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_29200_image%2F842ee4f96f7856ddd2265456810993b0%2Fresource-library-thumb-adespresso.png&w=640&q=75)
AdEspresso and Hootsuite: Social Ads Toolkit
![Employee advocacy Toolkit](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_18547_image%2Fa3a691a01b2c8b75fb795cec09881586%2Feadvocacy_toolkit_3.jpg&w=640&q=75)
Toolkits
Employee Advocacy Guide
![Top Social Media Resources For Financial Services Organizations](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4787_image%2F76bacfb047425457283c8db301895083%2Ftop-social-media-resources-for-financial-services-organizations.jpg&w=640&q=75)
Toolkits
Financial Services Social Media Toolkit
![Fsi Compliance Guide En Image](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_17932_image%2F3ce3347634f34f260a1f9f9697bc4fa0%2FFSI_ComplianceGuide-en-image.png&w=640&q=75)
Strategy & Tactics
Compliance for Financial Services
![Forrester Social Selling Resource Card](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_17553_image%2F982e3ff43f90dc8d572ac7e972ef1e6c%2FForresterSocialSelling_ResourceCard.jpg&w=640&q=75)
Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)
![Toolkit](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11758_image%2Faf7bb270ad4969070a3d9f514dcce155%2Ftoolkit.png&w=640&q=75)
Social ROI Toolkit
![I Stock](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_16546_image%2Feefa21746eef88e297c2088a8ead1815%2FiStock.jpg&w=640&q=75)
The 8 Elements of a Successful Government Social Media Strategy
![Social Roi Ebook Resourcethumbnail](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_16533_image%2Fa59b515c4b915c60ef0f590d8dda6cc7%2FSocialROI_ebook_resourcethumbnail.png&w=640&q=75)
Research & Trends
The ROI of Social Media
![Lpheader Higher Edu 170515 450X285 Whitepaper](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_16625_image%2F169811fd33c915b0718471464bdeb890%2FLPHeader-HigherEdu-170515_450x285-Whitepaper.jpg&w=640&q=75)
Strategy & Tactics
The Social Campus
![Definitive Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_12175_image%2F81b82c6747bb0416f1ada9ae5adea7ef%2Fdefinitive_guide.jpg&w=640&q=75)
Strategy & Tactics
Social Selling Demystified
![Smtrends Thumbnail Health Care](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11507_image%2Fefc62d1163d2f57baeca2df39000c7aa%2FSMTrends_Thumbnail-HealthCare.png&w=640&q=75)
Strategy & Tactics
Social Media Trends Report for Health Care
![Header Generating Leads With Sm](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4365_image%2F1193fda4a3d40d4e8498a174b43068a9%2Fheader-GeneratingLeadsWithSM.jpg&w=640&q=75)
Generating Leads with Social Media
![Getting To Know Your Audience](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11761_image%2F8cd4c99a0e792884bee37fdd58eafee5%2Fgetting-to-know-your-audience.jpg&w=640&q=75)
Research & Trends
Getting to Know Your Audience
![The Toolkit For Social Video](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_11763_image%2F3bc73779b97f2f6c27e9456b4d07e5be%2Fthe-toolkit-for-social-video.jpg&w=640&q=75)
Toolkits
The Toolkit for Social Video
![How Social Executives Are Transforming The Financial Services Industry In Australia](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5456_image%2Fa1780ab596c55213b1695aae02a9bc5a%2Fhow-social-executives-are-transforming-the-financial-services-industry-in-australia.jpg&w=640&q=75)
Research & Trends
How Social Executives are Transforming the Financial Services Industry in Australia
![Cross Campus Innovation A Guide To Social Media Strategy For Australian Higher Education Institutions](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5453_image%2F851e5b341181b96456a953c56d9eb465%2Fcross-campus-innovation-a-guide-to-social-media-strategy-for-australian-higher-education-institutions.jpg&w=640&q=75)
Strategy & Tactics
Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions
![The Social Revolution Redefining The Student Experience In Australian Higher Education Institutions](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5450_image%2Fe5da77124f18a80600a232e1c9edcf47%2Fthe-social-revolution-redefining-the-student-experience-in-australian-higher-education-institutions.jpg&w=640&q=75)
Research & Trends
The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions
![The Social Video Toolkit](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5424_image%2Ffff3bfff452535d670f2c68e2c70fb1f%2Fthe-social-video-toolkit.jpg&w=640&q=75)
Toolkits
The Social Video Toolkit
![Social Video Strategy A Hootsuite Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5417_image%2F1213723d58862dec063506ced115760a%2Fsocial-video-strategy-a-hootsuite-guide.jpg&w=640&q=75)
Strategy & Tactics
A Guide to Social Video Strategy
![Facebook Best Practices](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5378_image%2Feadb657f2abfcb81614c1d23a1f3a8ad%2Ffacebook-best-practices.jpg&w=640&q=75)
Facebook Best Practices
![Bringing Science To Social Polymer Solutions Grows Followers By 375](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5305_image%2F4b354ce1eb2d5bb3eaf75a93a1df1625%2Fbringing-science-to-social-polymer-solutions-grows-followers-by-375.jpg&w=640&q=75)
Case Studies
Bringing science to social: Polymer Solutions grows followers by 375%
![Brandwatch And Hootsuite](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5295_image%2F11efe5c9915abce843f51fbf67a4e63e%2Fbrandwatch-and-hootsuite.jpg&w=640&q=75)
Products & Services
Hootsuite Enterprise and Brandwatch
![Influencer Marketing 101](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5288_image%2F6c0225be3e8265001f9acc0b38405ef4%2Finfluencer-marketing-101.jpg&w=640&q=75)
Research & Trends
Influencer Marketing 101
![Social Media Strategy Template](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5282_image%2F7d89b8edb4766b226df312964d2bc8db%2Fsocial-media-strategy-template.jpg&w=640&q=75)
Strategy & Tactics
Social Media Strategy Template
![Social Media Advertising](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5205_image%2F6a567bcdcc10a496012c8f6f7a4c3222%2Fsocial-media-advertising.jpg&w=640&q=75)
Strategy & Tactics
Social Media Advertising
![Social Selling For Large Organizations](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5195_image%2F8a41c1a111e09d1cbff9136c1e659c96%2Fsocial-selling-for-large-organizations.jpg&w=640&q=75)
Strategy & Tactics
Social Selling For Large Organizations
![Instagram Master Tactics](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5125_image%2Fc7400c9c3aecd8bd58f63cf08b1def1a%2Finstagram-master-tactics.png&w=640&q=75)
Strategy & Tactics
Instagram Master Tactics
![Instagram And Hootsuite](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5111_image%2F1e2e6fe16d60730654f4c1be62a28ecc%2Finstagram-and-hootsuite.jpg&w=640&q=75)
Instagram and Hootsuite
![Social Media Survival Guide For Small Businesses](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5092_image%2F616ef8b57cfedc15dbc4aa3dd6f04221%2Fsocial-media-survival-guide-for-small-businesses.jpg&w=640&q=75)
Strategy & Tactics
Social Media Guide for Small Businesses
![From Tweets To Impact](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5018_image%2F51a2d1caddb32a7296ad482ae20bb542%2Ffrom-tweets-to-impact.jpg&w=640&q=75)
Strategy & Tactics
From Tweets to Impact
![Listen And Serve](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5022_image%2F3f30472b35bff9e8bf3bdb529ecab65a%2Flisten-and-serve.jpg&w=640&q=75)
Strategy & Tactics
Listen and Serve
![How Hootsuite Wins With Social Data](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_5008_image%2F924eac10398601c7eabb630371cdb22c%2Fhow-hootsuite-wins-with-social-data.png&w=640&q=75)
Strategy & Tactics
How Hootsuite Wins with Social Data
![10 Tips For Running Your First Campaign](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4990_image%2F463d160b7bd73f70665377cdce0e8484%2F10-tips-for-running-your-first-campaign.jpg&w=640&q=75)
Research & Trends
10 Tips For Running Your First Campaign
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3VeXBeDD0gCFHica3zHshk%2Fc1694ffa32f9b904f02fecebedf59b03%2Fspechealth3.jpg&w=640&q=75)
Case Studies
How Spectrum Health navigated HIPAA while scaling social media across their 23K+ employees
![8 Social Media Tips For Financial Services](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4765_image%2F4dc9d5388bcd7374d541ebc00eb3d9a7%2F8-social-media-tips-for-financial-services.jpg&w=640&q=75)
Strategy & Tactics
8 Social Media Tips for Financial Services
![Ensure Social Media Compliance Across Your Organization](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4629_image%2F148cc5f49d058bb16ab02aedac1fee77%2Fensure-social-media-compliance-across-your-organization.jpg&w=640&q=75)
Products & Services
Ensure Compliance Across Your Organization
![5 Steps To Social Media Compliance](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
6 Steps to Social Media Compliance
![How To Manage Your Pending Posts](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4753_image%2F55a0d5812c63a95786d6b4d532059572%2Fhow-to-manage-your-pending-posts.jpg&w=640&q=75)
Strategy & Tactics
Managing your Pending Posts
![Organize Your Social Business](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4541_image%2F6473b9bff15937819ae44dc541a827ec%2Forganize-your-social-business.jpg&w=640&q=75)
Strategy & Tactics
Organize your Social Business
![8 Tips For Social Business1](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2Fcraft_4534_image%2F721fb4691379fb15ff1f8a64d0b7f9da%2F8-tips-for-social-business1.jpg&w=640&q=75)
Strategy & Tactics
8 Tips for Social Business
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F60zRcF6ehK9LvTMrlGbdbd%2F602a00229d28237e1420fc611f56d574%2Fimage__18_.png&w=640&q=75)
Case Studies
How the RACGP uses social media to build stronger connections with its audience
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3sKweHkxEzGkpyUt62T96q%2F5bd807c55ec5f318827d1efae18c42bd%2Fimage__23__copy.png&w=640&q=75)
Case Studies
Enhancing the student experience with social media content
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1j9Sj1IlP15g6EtcqUxQJK%2F4cb49a2418511414087158fad6b0a8a7%2FHS_22-CS-APOrchestra-ResourceCard-451x286.png&w=640&q=75)
Case Studies
How a pitch-perfect social media approach grew an orchestra’s social following by 82%
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4WQVQtg79F9TGqP6T0gn2y%2F298c487ed16851bb6f6521bbdaa8614b%2F23-CS-MeliaHotels1-web-resource-image-card-451x286.png&w=640&q=75)
Case Studies
How Meliá became one of the most influential hotel chains on social media
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7rsww1jKV1tLlh3Pb8PuWD%2F6342287420990cc096eefd32e1f91428%2Ftrends2024-ed-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of education on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
How Georgia State University Built a Global Community of Brand Advocates
![An engagement bar graph, and a graph titled "AI INSIGHT powered by Blue Silk"](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1csYjFOhbnsGpcUNgzoq5z%2Fe8decf7f11e265a7dd687c8bf7ccb9a9%2Fweb-listening-finserve-card-500x300.png&w=640&q=75)
Strategy & Tactics
Social Listening Best Practices in Financial Services
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6S0igIX9Tbd0W75RKYpZbV%2F39c83a0e1a71f80cd048483b5d96db5d%2Fimage__23_.png&w=640&q=75)
Case Studies
How Abu Dhabi is Boosting Tourism with Social Media
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4iJeKNsonvmI5p84q1R6Qt%2F269e230445bd46db5a93254c66496c53%2FSocialPerformanceGuide-LandingPage_Index-300x150.jpg&w=640&q=75)
Strategy & Tactics
How to get more budget for social
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F7IBbSeaazLGdlLJDKrrYML%2F32a345730bdec2a3fe69f11c3b32bc7b%2Ftrends2024-gov-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of government on social
![A preview card of a design mockup using Canva](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2sfRLS3cgadsc5Re4xj8Nw%2Fc8832cf45037d490f583975f68142ba1%2Fweb-preview-contentGTM-450x280.png&w=640&q=75)
Strategy & Tactics
50+ Free Canva Templates to Help You Beat Creative Block
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F148pAxAYQ0XCHjWlbLZZcp%2F439506cb952aa3bd0422b796e96f7dd2%2Ftrends2024-health-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of nonprofit on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FJkyLFOPR62nW4Li7ryrsK%2F615b26c87930ee20927db52499ad56a1%2Ftranslink.jpg&w=640&q=75)
Case Studies
How One Social Media Campaign Increased TransLink’s Brand Sentiment
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FQG4cJPDgMITspeNapikJE%2Fc4e6396e2a750445d366673dc7eb634c%2Fimage__11_.png&w=640&q=75)
Case Studies
How the University of Sydney Proves the Value of Social Media
![](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2IJKglryqXIrI8UUia7iBf%2Fe38d2e0821b351cfde31c64a6443a921%2Fweb-listening-powerup-card-500x300.png&w=640&q=75)
Strategy & Tactics
Power Up Your Social Listening
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FWVFvGZygYkkikRjRd3XgP%2Fe246cea00cd3ec06b7fce007ff85d957%2FGTM_Moment___Promotional_Production___Web___ROI_Page___Design_553x296_1.png&w=640&q=75)
Strategy & Tactics
12 real business problems you can solve with social
![owly asset not found](/_next/image?url=%2Fimages%2Fresources%2Fresource-fallback.png&w=640&q=75)
Research & Trends
2022 Digital Trends Report
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F6jYYXgozIwt3OqPNtpOjWD%2F00c73fa9db5a9223c1fad5288212a6e2%2FGSU_Building.jpeg&w=640&q=75)
Case Studies
How Georgia State University Built a Global Community of Brand Advocates
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1Xetzthd9I5kB7rx14Led7%2Fd7d2c9295bfeef1a65cd51552ef9202d%2Fimage__4_.png&w=640&q=75)
Case Studies
How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5wZ2jhIN5gN64ERqSsnSLN%2Ff6c8b0ee6f2a92aaa6331b447e6a254f%2Ftrends2024-finserv-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of financial services on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F5LOey17ptvgSNyriSvXOpL%2Fb7c01ed85513459ddc8111f32eb2bdb6%2FCollegeBuilding__1_.jpg&w=640&q=75)
Case Studies
How social media engagement helped Bayes navigate a sensitive renaming project
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F148pAxAYQ0XCHjWlbLZZcp%2F439506cb952aa3bd0422b796e96f7dd2%2Ftrends2024-health-hero3_1000x600_1.png&w=640&q=75)
Research & Trends
A glimpse into the future of healthcare on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F2DHGpTMBeeHv9q67lUFaMn%2F2ae210463a62bf68045a8a96dbede655%2Fthmb-antalis.jpg&w=640&q=75)
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F4FQIdrk8bmdM6apX5VGYn8%2Ffca836b33634859e23bd7779246013df%2Fmediacard-sykes.jpg&w=640&q=75)
Case Studies
How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F26fCl4BZBdNMg8zjVXk49j%2F8cf84d92886f23da8abf55de0ffc94b2%2Fmarketo-resource-library.jpg&w=640&q=75)
Case Studies
Marketo uses Hootsuite to improve lead quality and maintain 93% customer satisfaction
![decorative](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2FAOcwKHQnGhWaeZO5h71oK%2Fcacaa22c595e3c52d93e6b9b96b3a425%2Fv2_2x.png&w=640&q=75)
Strategy & Tactics
12 Business Problems You Can Solve with Social
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F3tcO425Xc1YX2ea3RXqCpr%2F47fe1be06f96b234ee43bb0453667c1d%2Fimage__15_.png&w=640&q=75)
Case Studies
How Sodexo Universities builds meaningful connections with students
![owly asset not found](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fta4ffdi8h2om%2F1JZ781nmudu8bUQnA8y66f%2Fe4a15cda9947fa281984289fa6699de0%2FUNESCO_Siege_-__C__Ignacio_Marin-2496__1_.jpg&w=640&q=75)
Case Studies
How UNESCO used social media to raise awareness of crimes against journalists
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Case Studies
How Nokia used social to become the talk of the world’s largest mobile tech event
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Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
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Case Studies
How the British Museum Increased Social Media Engagement by 126%
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Case Studies
SIX automates key cybersecurity tasks to actively protect itself against social media threats
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Case Studies
How the WWF inspires global action with social media
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Case Studies
Innovate UK executed a social media strategy to get their message seen by more people
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Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
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Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
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Strategy & Tactics
The Social Campus
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Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
Case Studies
How Antalis Leads Its Industry on Social with Employee Ambassadors
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Toolkits