SOCIAL MARKETING SOLUTIONS
One platform for all your social media marketing
Give your sales reps the resources they need to
safely and easily find and nurture leads on social media.
Deploy a social selling solution your team will actually use
Drive adoption of social selling with an easy-to-use dashboard—for all levels of social and tech savviness.
Find social leads based on sales territory in real time with intuitive monitoring and search features.
Onboard teams quickly and build new social selling skills with training so reps see value quickly.
Nurture prospects with preapproved content
Stay on brand and compliant by creating preapproved content for your sales team to share with prospects.
Position reps as experts by providing thought leadership content they can add to their social profiles.
Identify buying signals to know when to reach out by measuring prospects’ engagement with content.
Protect your brand, manage your risk, and stay compliant
Manage platform access for reps, contractors, or partners as your sales team grows and changes.
Set publishing permissions to ensure only approved sales reps can post to company accounts.
Cut the risk of employee error and stay compliant with two-step publishing approvals, and content libraries.
Prove the ROI of your sales team’s performance
Track social as a lead source by pushing social leads directly to your CRM system to expand contact profiles.
Measure the success of individual sales reps, including their productivity and interaction history.
Prove the impact of your social selling by connecting your social activity with your web analytics software.
We’re starting to build concrete connections between our social activity and ticket sales. Using Hootsuite, we’re able to track the performance of our content and see how specific tweets impact our bottom line.