Make the Shift
Adapting to more digital and social ways of being in a time of crisis
The coronavirus pandemic has dramatically changed how people connect, shop, and interact—leaving both the public and private sector scrambling to adapt.
But these new norms of increased social and digital activity offer organizations an opportunity to break from legacy practices and adopt more innovative ways of living up to their brand’s purpose, serving social-first customers and citizens, and building new speed into their decision making.
In this white paper, we cover three ways organizations should adjust their business and communications strategies in the chaotic months ahead:
Using social to protect human connection
Using social to mitigate business disruption
Using the lessons of the present to build for the future
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How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels 
Case Studies
Mapfre creates a united social media strategy to deliver a consistent brand voice across channels
Instagram Carousel Template To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Strategy & Tactics
Instagram Carousel Template
To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.
Turn Comments Into Clicks with Auto-DMs Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.
Strategy & Tactics
Turn Comments Into Clicks with Auto-DMs
Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.