Hootsuite is trusted by institutions like these

Safeguard your brand with a unified strategy and a single voice

  • Graphic ofIncrease student enrollment

    Increase student enrollment

    Strengthen your brand and attract top talent by providing a consistent messaging tailored for each social platform and audience.

  • Graphic ofSpeak with a single voice

    Speak with a single voice

    Align departmental objectives and social strategy across campuses with connected workflows and streamlined communications.

  • Graphic ofSafeguard your reputation

    Safeguard your reputation

    Protect your brand with permissions, approvals, and a common content library to prevent errors—and off-brand content.

  • Graphic ofTrack the social conversation

    Track the social conversation

    Measure social sentiment around your school. Act on opportunities (and challenges) quickly. Get real-time social analytics across teams.


See how Georgia State University
boosted online engagement by 216%

Read the Case Study now

Before Hootsuite, our student services communication process was ad hoc—every day we’d be checking social and emails would be sent if it was urgent. Now, the process is streamlined because I have the ability to assign inquiries to any department with Hootsuite.

Terry ConiglioAssistant Director, Social MediaGeorgia State University

Revolutionize the student journey through social media

Student journey

  • Attract top talent
    Increase enrollment applications by listening for, and engaging with, prospects who are researching their post-secondary options.

  • Engage students
    Fuel campus spirit and improve involvement by engaging with students where they are—on mobile social platforms.

  • Involve alumni
    Encourage donations—and lifelong participation—by keeping alumni connected to their alma mater through social media.

Social media and higher education—by the numbers


of the class of 2015 used social media in deciding where to enroll.
Source: iacac.org


raised by 43% of universities from social media, up from 33% in 2013.
Source: case.org


of colleges and universities use social media to raise money from donors.
Source: case.org


of college presidents use Facebook to engage with students. 55% use Twitter.
Source: UMass Dartmouth 2014

Unify crisis management through social media

  • Monitor student comments

    Monitor student comments on multiple networks to quickly detect trends and potential issues before they escalate.

  • Assign messages

    Assign messages to appropriate team members or departments for rapid action and a fully integrated response.

  • Post essential updates

    Post essential updates and answer questions across several social media networks—quickly and accurately.

Want to learn more?

  • Whitepaper

    The Social Campus: How Social Media is Transforming Higher Education

    Get the White Paper

  • Webinar

    Social Media in Education: Tips from Duke, SAIT, and the University of Cambridge

    Watch the Webinar

  • Guide

    The Social Campus: Social Media Throughout the Entire Student Lifecycle

    Get the Guide