Helping organizations unlock the value of their social media relationships since 2008

Hootsuite started in 2008 when our founder’s digital marketing agency needed a tool to manage social media. We couldn’t find what we needed—so we built it ourselves. We crowd-sourced a name (Hootsuite!), duct-taped it to the front door, and hit 100,000 users by that summer. We haven’t looked back since.

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All the best brands on social media use Hootsuite

200K+
users
6K+
enterprise customers
15+
years of excellence

Ushering in a new era of social media performance

Hootsuite pioneered the social media management category in 2008, and has been leading the global social space ever since.

Today, Hootsuite is the social media performance engine that helps organizations unlock the value of their social media relationships, by turning social insights into clear action and measurable business impact.

With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite is the trusted choice for hundreds of thousands of customers, from small businesses to the largest in the world.

Consistently earns top honors from customers ★★★★★

Inclusion is the heart of what we do

We’re building a diverse, inclusive, results-oriented culture, one that encourages people to be who they are and creates an environment where all employees have the opportunity to excel.

To guide us in all we do, we live by six guiding principles.

Step Up

Show the world what it looks like to live and work by these guiding principles.

One Team

Make Hootsuite a place where we all feel safe, welcomed, valued, and empowered to do our best work together without compromising who we are.

Customer Obsessed

Focus relentlessly on helping our customers succeed.

Go Fast, Be Agile

Widen our competitive advantage by committing to speed and simplicity over perfection and complexity.

Play to Win

Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders.

Neighbors and Allies

Give back to our communities and be an ally.

In 2008, social had just started to change everything and companies were trying to make sense of its impact. We prototyped a tool to manage multiple networks from one dashboard and while the idea was simple, it caught on—fast. 15 years later, Hootsuite now has customers in 200+ countries and offices worldwide.