Hootsuite Impact lets you move beyond engagement metrics to get a true understanding of how social media is contributing to your business goals. 

The demands to prove the value of social media have increased. Metrics such as likes and shares are no longer enough, especially if you’re trying to justify larger budgets and higher social ad spends. 

With Hootsuite Impact, you can confidently measure and demonstrate that your social media investments are paying off. 

Now you can accurately track the complete social conversion funnel, all the way to the business metrics that matter to you—including purchases, sign-ups, and email acquisition. 

Plus, you’ll discover the specific actions you need to take to increase revenue and marketing impact from your organic and paid social media content. 
It’s all part of our ongoing commitment to help you prove and grow the value of social to your organization.

Start measuring your social media ROI

See Hootsuite Impact in action.

Key benefits

  • Grafik für Understand the true return on your social investment

    Understand the true return on your social investment

    Get plain-language interpretations of your social data to see exactly what’s driving results for your business—and where you can boost your social ROI.

  • Grafik für Integrate social analytics into your business systems

    Integrate social analytics into your business systems

    Incorporate owned and paid social data into existing business intelligence systems, including Tableau, to visualize social data alongside key business metrics and share it with other teams.

  • Grafik für Create stunning customized executive reports

    Create stunning customized executive reports

    Demonstrate how your social media channels and campaigns are driving conversions, leads, and sales with customizable dashboards and reports.

  • Grafik für Improve ROI with automated content analysis

    Improve ROI with automated content analysis

    Compare and test themes, campaigns, and objectives to identify your top performing content through automated tagging.

  • Grafik für Get insights to optimize your paid and organic social media strategy

    Get insights to optimize your paid and organic social media strategy

    Improve your content strategy through automated, data-driven recommendations based on your specific business objectives.

  • Grafik für See how you stack up against your competitors

    See how you stack up against your competitors

    Benchmark your social media efforts against your competitors’ top content, follower growth, and historical performance across multiple channels.

Start measuring your social media ROI

See Hootsuite Impact in action.