Datenschutzrichtlinien von Hootsuite
Effective date: January 30, 2016
Einführung
Hootsuite Data and Customer Content
Über diese Datenschutzrichtlinien
Hootsuite-Daten, die wir erhalten oder sammeln
Wie wir Hootsuite-Daten verwenden
Customer Content we process for our customers
Zustimmung
Cookies und zugehörige Technologien
Wann wir personenbezogene Daten weitergeben können
Kinder
Sicherheit
Speicherung von Daten und internationale Weitergabe
E-Mail-Einstellungen
Ihre Rechte
Kontakt
Einführung
Hootsuite Media Inc. and its a liates (“Hootsuite”) are committed to protecting the privacy of all individuals who:
visit Hootsuite’s website located at hootsuite.com, which includes all subdomains, present and future (the “Website”);
die mobilen Anwendungen nutzen, die Hootsuite bisweilen zur Verfügung stellt (die „Anwendungen“);
use the Services including Hootsuite Free, Pro, Enterprise, Ow.ly, Amplify, Podium, Campaigns and other Hootsuite products and services (the "Platforms"); and
purchase Hootsuite-branded and other items from the Hootsuite Shop located at shop.hootsuite.com and other domains (the “Shop”). When we talk about “Personal Information”, we mean information relating to you or other identi able individuals.
To make this policy easier to read, we call the Website, the Applications, the Platforms, and the Shop together the "Services". When we talk about “Personal Information”, we mean information relating to you or other identi able individuals.
It is Hootsuite’s policy to respect your privacy and the privacy of all users of the Services. This Privacy Policy has been established to help you understand our commitment to protecting your privacy and personal data, and the steps we take to ensure it. By visiting and/or using any of the Services, you agree to be bound by the terms of the present Privacy Policy (the “Privacy Policy”). Where the present Privacy Policy refers to “Hootsuite”, it may refer to the Services or to Hootsuite Media Inc., depending on the context.
Hootsuite reserves the right, at any time, to modify or replace the Privacy Policy. The most recent version of the Privacy Policy is available at hootsuite.com/legal/privacy. Please check the Privacy Policy periodically for changes, though we will also notify you via email or other direct electronic communication method of any changes that, in our sole discretion, materially impact your use of the Services or the treatment of your Personal Information. Your use of the Services following the posting of any changes to the Privacy Policy constitutes acceptance of those changes.
Hootsuite’s Privacy Policy forms part of its wider terms of service. If you are a visitor to the Website or if you are a Hootsuite Free or Hootsuite Pro user, these terms of service are available at https://hootsuite.com/legal/terms. If you are a Hootsuite Enterprise user, these terms of service are available at https://hootsuite.com/legal/enterpriseterms. Additional terms may apply to other Services purchased. To make this policy easier to read, any applicable Hootsuite terms of service are referred to as the “Terms”. Both the Terms and the Privacy Policy apply to your use of the Services.
Hootsuite Data and Customer Content
We collect Personal Information (such as registration and account information) from our customers and users of the Services for our own purposes, such as to provide and administer the Services (“Hootsuite Data”). We’re the data controller in respect of this information. Hootsuite Data is also referred to as “Customer Information” in our Terms with our Enterprise Customers.
We also process Personal Information on behalf of our customers as their data processor, such as content generated, requested or published via the Platforms in accordance with the instructions our customers give us through the Services (including, for example, the information our customers monitor or collect from social media sites like Twitter and Facebook through the Services) (“Customer Content”). Our customers control how their Customer Content is collected and used by them. In legal terms this means that our customers are the data controller of their Customer Content. Accordingly, we only use Customer Content to provide the Services to our customers in accordance with the lawful instructions they give us through the Services.
Über diese Datenschutzrichtlinien
This Privacy Policy describes how and when Hootsuite collects, uses and shares Hootsuite Data when you use the Services. Hootsuite receives your information through our Website, Platforms, Applications and Shop.
Whilst most of this Privacy Policy relates to Hootsuite Data, we also provide some information about how our customers choose to collect and use Customer Content through the Services.
The Services by their nature allow our customers to connect their accounts through the APIs of our various Supported Platforms (such as Twitter, Facebook...) and any applications developed by third parties that Hootsuite does not own or control (“Third-Party Apps”) that our customers choose to access. This Privacy Policy does not cover any information or other content you can view via the Services on Supported Platforms (but which was not posted there using the Services) or information you provide to Third-Party Apps accessed via the Services. While we attempt to facilitate access only to those Supported Platforms and Third-Party Apps that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of any Supported Platforms or Third- Party Apps. We encourage you to carefully review the privacy policies of any Supported Platforms or Third-Party Apps you access via the Services.
Hootsuite-Daten, die wir erhalten oder sammeln
When you rst register for a Hootsuite account, and when you use the Services, we collect some Personal Information about you such as:
your full name, username, and email address and other contact details
das geografische Gebiet, in dem Sie Ihren Computer und Ihre Mobilgeräte verwenden
eine individuelle Hootsuite-Benutzerkennung (eine alphanumerische Zeichenfolge), die Ihnen bei der Registrierung zugewiesen wird
sonstige freiwillige Informationen im Rahmen Ihres Kontoprofils
your IP Address and, when applicable, timestamp related to your consent and confirmation of consent
other information submitted by you or your organizational representatives via various methods (phone, email, online forms, surveys, in-person meetings, etc)
your billing address and any necessary other information to complete any nancial transaction, and when making purchases through the Services, we may also collect your credit card or PayPal information
user generated content (such as messages, posts, comments, pages, pro les, images, feeds or communications exchanged on the Supported Platforms)
images or other files that you may publish via our Services (including the Ow.ly services) information we may receive relating to communications you send us, such as queries or comments concerning our Services
information relating to an individual’s real time location
Hootsuite also automatically collects and receives certain information from your computer or mobile device, including the activities you perform on our Website, the Platforms, and the Applications, the type of hardware and software you are using (for example, your operating system or browser), and information obtained from cookies (see “Cookies and Related Technologies” below). For example, each time you visit the Website or otherwise use the Services, we automatically collect your IP address, browser and device type, access times, the web page from which you came, the regions from which you navigate the web page, and the web page(s) you access (as applicable).
Wie wir Hootsuite-Daten verwenden
Hootsuite verwendet Hootsuite-Daten für die folgenden allgemeinen Zwecke:
um Sie bei der Anmeldung auf Ihrem Konto zu identifizieren
to enable us to operate the Services and provide them to you
to verify your transactions and for purchase con rmation, billing, security, and authentication (including security tokens for communication with installed Third-Party Apps)
to analyze the Website or the other Services and information about our visitors and users, including research into our user demographics and user behaviour in order to improve our content and Services
um Sie bezüglich Ihres Kontos zu kontaktieren und Kundendienstunterstützung zu leisten, einschließlich der Beantwortung Ihrer Kommentare und Fragen
to share aggregate (non-identi able) statistics about users of the Services to prospective advertisers and partners
um Sie über die Dienste, Funktionen, Umfragen, Newsletter, Angebote, Wettbewerbe und Veranstaltungen zu informieren, die wir für nützlich halten oder die Sie bei uns angefordert haben
to sell or market Hootsuite products and services to you
um Ihre Bedürfnisse und die Bedürfnisse der Nutzer insgesamt besser zu verstehen, Probleme zu diagnostizieren, Trends zu analysieren, die Funktionen und die Benutzerfreundlichkeit der Dienste zu verbessern und unsere Kunden und Nutzer besser zu verstehen und zu vermarkten
um die Dienste sicher und geschützt zu halten
We also use non-identi able information gathered for statistical purposes to keep track of the number of visits to the Services with a view to introducing improvements and improving usability of the Services. We may share this type of statistical data so that our partners also understand how often people use the Services, so that they, too, may provide you with an optimal experience.
Customer Content we process for our customers
Hootsuite is a social media management tool. By its nature, Services enable our customers to bring together their social networks and integrate with hundreds of business applications that they already use, all in one place.
Services help our customers manage social media campaigns, marketing and advertising; engaging audiences; scheduling and publishing messages; and analyze the results.
In particular, the various Services allow our customers to instantly connect to other third party services, including “Supported Platforms” such as Twitter, Facebook, etc. When our customers link a Supported Platform or a third party service (such as OpenID) to their Hootsuite account or when they register with a Supported Platform through their Hootsuite account, our customers can choose to instantly collect, process, share and access such third party services and Supported Platform via their Hootsuite account (subject to the terms of the license agreements with the Supported Platforms and other third party services).
In this way, our customers can obtain, use and analyze public Personal Information from Supported Platforms and third party services of their choosing, and also create, input, submit, post, transmit, store, view or display Personal Information through the functionality in the Services. Such information can include Personal Information of all types, including but not limited to the following categories:
user generated content (such as messages, posts, comments, pages, pro les, images, feeds or communications exchanged on the Supported Platforms)
contact details (such as name, email address, telephone number)
additional individual information (such as age, gender, employer, profession, geographic location, education information, nancial status, habits and preferences)
information relating to individual’s real time location
Zustimmung
By using any of the Services, or submitting or collecting any Personal Information via the Services, you consent to the collection, transfer, storage disclosure, and use of your Personal Information in the manner set out in this Privacy Policy. If you do not consent to the use of your Personal Information in these ways, please stop using the Services.
Cookies und zugehörige Technologien
Hootsuite uses tracking technology (“cookies”) on the Website, in the Applications, and in the Platforms, including mobile application identi ers and a unique Hootsuite user ID to help us recognize you across di erent Services, to monitor usage and web tra c routing for the Services, and to customize and improve the Services. By visiting the Website or using the Services you agree to the use of cookies in your browser and HTML-based emails. Cookies are small text les placed on your device when you visit a web site, in order to track use of the site and to improve your user experience.
Sitzungscookies
Die Dienste verwenden „Sitzungscookies“, welche das Nutzererlebnis durch Speicherung bestimmter Informationen zu Ihrem aktuellen Besuch auf Ihrem Gerät wie z. B. die Anmeldeinformationen optimieren. Durch diese Cookies kann Ihre Anmeldesitzung gespeichert werden, so dass Sie sich auf der Website oder den anderen Diensten problemlos bewegen können. Ohne diese Sitzungscookies könnten wir Ihnen den Dienst nicht bereitstellen. Diese Sitzungscookies verfügen über beschränkte Funktionen und Ablaufzeiten, so dass Sie Ihre Hootsuite-Anmeldedaten nach einer bestimmten Zeit zum Schutz vor einem Zugriff Dritter auf Ihren Kontoinhalt und die damit verbundenen personenbezogenen Daten wieder eingeben müssen. Außerdem nutzen wir Sitzungscookies beispielsweise zur Ermittlung der Anzahl der Aufrufe durch einen bestimmten Besucher einer Seite sowie zur Speicherung von Artikeln in einem Einkaufswagen für den Shop.
Performance- und Remarketing-Cookies
Partners who help us serve advertising on and o the Website and analytics companies may also put cookies on your device. We use several third-party vendors to help deliver ads for relevant Hootsuite products and services to you when you visit certain pages on our Website and then visit certain third- party sites. We may share with third-party ad partners a cryptographic hash of a common account identi er (such as an email address), to help us measure and tailor ads and services provided to you. Below is information about one such vendor. Please note that this Privacy Policy covers only our use of cookies and does not include use of cookies by any third parties.
i) Google Analytics
Hootsuite uses a speci c cookie in order to facilitate the use of Google Universal Analytics for users logged-in to the Applications or the Platforms (“Logged-In User). If you are a Logged-In User, Hootsuite may use your Hootsuite user ID in combination with Google Universal Analytics and Google Analytics to track and analyze the pages of the Services you visit. We do this only to better understand how you use the Website and the other Services, with a view to o ering improvements for all Hootsuite users; and to tailor our business and marketing activities accordingly, both generally and speci cally to you. Google Analytics cookies do not provide Hootsuite with any Personal Information.
Learn more about privacy at Google and to opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on.
ii) Google Display Advertising
Hootsuite verwendet zudem den Google-Analytics-Code, mit dem bestimmte Werbeeinblendungen und weitere fortschrittliche Funktionen ermöglicht werden. Die derzeit von Hootsuite verwendeten Google-Display-Advertising-Funktionen sind Remarketing, Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration und Google Analytics Demographics and Interest Reporting. Änderungen vorbehalten.
These features are used to advertise online; to allow third-party vendors, including Google, to show you advertising across the Internet; to allow Hootsuite and third-party vendors, including Google, to use rst-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Website and to report how ad impressions, uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Website. Data from Google's interest-based advertising or third-party audience data (such as age, gender, and interests) is also combined with Google Analytics to better understand the needs of Hootsuite users and to improve the Services.
You may opt out of such display advertising at any time by visiting your Google Ads Settings page or by installing and running the Google Analytics Opt-out Browser Add-on .
Hootsuite uses other third-party performance and remarketing cookies, and further information on those third-party cookies can be obtained by contacting us.
Hootsuite kann zur Optimierung Ihrer Nutzung der Dienste auch zugehörige Technologien wie Web-Beacons, Bugs, Pixel und Software-Token einsetzen. Für die Anmeldung auf den unterstützten Plattformen wie auch bei Apps von Drittanbietern sowie für deren Funktion verwenden die Dienste insbesondere Software-Token (die sicher auf den von Hootsuite kontrollierten Servern gespeichert sind).
Most computer and some mobile web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. The Network Advertising Initiative has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser and opt-out of those cookies. Further information can be found at http://www. networkadvertising.org/managing/opt_out.asp. Please note however that, by blocking or deleting cookies, you may not be able to take full advantage of the Website, Applications, Platforms, and/or Shop. If you do not want to receive tracking pixels, you will need to disable HTML images in your email client, and that may a ect your ability to view images in other emails that you receive.
Wann wir personenbezogene Daten weitergeben können
Except as provided in this Privacy Policy, Hootsuite does not divulge any Personal Information gathered via the Services (including Customer Content) to third parties.
Notwithstanding anything in the Privacy Policy to the contrary, we may share any information we have collected about you or Customer Content:
(1) wenn Sie der Weitergabe solcher Informationen an Dritte zugestimmt haben, als Sie bei der Verbindung mit einem dritten Dienst nach dieser Zustimmung gefragt wurden;
(2) wenn wir gesetzlich dazu verpflichtet sind – wie z. B. aufgrund einer gerichtlichen Anordnung oder im Rahmen eines Gerichtsverfahrens oder zur Festlegung, zum Schutz oder zur Geltendmachung unserer Rechte oder zur Abwehr von rechtlichen Forderungen;
(3) wenn dies unserer Auffassung nach notwendig ist, um in Bezug auf unrechtmäßige Aktivitäten, Betrug oder in Fällen möglicher Gefahren für die Rechte, das Eigentum oder die persönliche Sicherheit von Personen Ermittlungen durchführen oder Gegen- oder sonstige Maßnahmen ergreifen zu können;
(4) wenn dies unserer Auffassung nach notwendig ist, um in Fällen des Missbrauchs der Infrastruktur der Dienste oder des Internets allgemein (wie umfangreiches Spamming, Abwehr von Angriffen auf die Dienste oder Versuche zur Beeinträchtigung der Sicherheit der Website-Infrastruktur oder der Dienste allgemein) Ermittlungen durchführen oder Gegen- oder sonstige Maßnahmen ergreifen zu können;
(5) wenn es sich bei dem Empfänger um eine Muttergesellschaft, Tochtergesellschaften, Joint Ventures oder andere der gemeinsamen Kontrolle mit Hootsuite unterstehende Unternehmen handelt;
(6) wenn unser Unternehmen von einem anderen Unternehmen übernommen wird oder mit einem anderen Unternehmen fusioniert (in solch einem Fall verpflichten wir das entsprechende Unternehmen dazu, unsere Pflichten im Rahmen dieser Datenschutzrichtlinie zu übernehmen oder Sie über die Gültigkeit einer neuen Datenschutzrichtlinie zu informieren); und
(7) if this information is not private, is aggregated or is otherwise non-Personal Information, such as your public user pro le information and related public data (such as Tweets, likes, etc.) or the number of users who clicked on a particular link (even if only one did so).
Subject to obligations consistent with this Privacy Policy, we may also disclose information to our a liates, agents, contractors, and service providers in order to facilitate the functioning of the Services or to perform tasks that are integral to the Services, such as processing transactions, ful lling requests for information, or providing support services or other tasks, from time to time. Information may also be transferred from Hootsuite to the third parties in control of the Supported Platforms, but only to the extent required in order for the Services to function properly.
Kinder
Protecting the safety of children when they use the Internet is very important to us. Our Services should only be accessed by individuals of Minimum Age. “Minimum Age” may mean di erent ages in di erent countries, depending on where the individual accesses the services. For reference, “Minimum Age” shall mean (a) 14 years old for the United States, Canada, Germany, Spain, Australia, and South Korea; and (b) 13 years old for all other countries. However, if applicable law requires that you must be older than such ages in order for Hootsuite to lawfully provide the Services to you (including the collection, storage, and use of your information in accordance with this Privacy Policy), then the Minimum Age would be such older age. The Services are not designed nor intended for use by children or anyone else under the age of 13.
Sicherheit
Alle erfassten und/oder an die unterstützten Plattformen oder Apps von Drittanbietern übermittelten Informationen werden gemäß den branchenweiten Best Practises geschützt. Dies umfasst auch den Einsatz von HTTPS mit TLS (Transport Layer Security), wodurch alle übermittelten Daten verschlüsselt werden, und von OAuth-2.0-Protokollen für die Authentifizierung und die Datenübertragung zu unterstützten Plattformen und Apps von Drittanbietern.
Certain Personal Information, most notably Hootsuite log-in details, is encrypted during transmission using TLS. Once validated within our system, passwords are deleted from our system. In addition, Hootsuite uses third-party vendors and hosting partners such as Amazon to provide the necessary hardware, software, networking, storage, and related technology required to run the Services. These vendors have been selected for their high standards of both physical and technological security, including ISO and SSAE16 certi cations.
Bei der Abwicklung von Zahlungen per Kreditkarte arbeitet Hootsuite mit PCI-DSS-konformen Drittanbietern zusammen. Hootsuite hat grundsätzlich zu keinem Zeitpunkt Zugriff auf Ihre Kreditkarteninformationen.
You should bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via the Services whilst it is in transit over the Internet and any such submission is at your own risk, and this risk is speci cally disclaimed in our Terms.
Angemeldeten Nutzern wird empfohlen, sich nach jeder Sitzung von dem Konto abzumelden und das offene Konto besonders bei Verwendung eines gemeinsam genutzten Computers oder Geräts nicht unbeaufsichtigt zu lassen.
Speicherung von Daten und internationale Weitergabe
Hootsuite Media Inc., the entity which provides the Services, is a Canadian company with its head- o ce located in Vancouver, British Columbia. For the purposes of EU data protection law, Canada is considered a country which provides adequate protections for Personal Information, as con rmed by the European Commission in Commission Decision 2002/2/EC.
The Services are mainly provided from our o ces in Canada. However, by the very nature of the Services, the data that is viewed, collected, stored or posted on or through the Services also needs to ow from wherever you are located in the world, to where our Supported Platforms are storing the same data (i.e. in most cases, in the United States). In addition, Hootsuite uses third-party service providers (such as managed hosting providers, card processors, CRM systems, sub-processors of Customer Content and technology partners) to provide the necessary hardware, software, networking, storage and other services that we use to operate the Services. These third party providers may process, or store, the same Customer Content on servers outside of the EEA, including in Canada or the US.
By using any of the Services, or submitting or collecting any Personal Information via the Services, you authorize Hootsuite and its authorized service partners to use and process Customer Content and Hootsuite Data (including any Personal Information) in these countries. Please be aware that the privacy protections and the rights of authorities and Government agencies to access your Personal Information in some of these countries may not be equivalent to those in your country.
For our customers with a principal location in the EU:
If you primarily use the Services within the EU, we will process Customer Content (which may include Personal Information) as a data processor on your behalf. Under EU law, you are considered to be the data controller of the Customer Content, and as such you are responsible for complying with applicable data protection laws in respect of the processing of Customer Content and the lawful instructions you give us.
To facilitate the lawful transfer by you of your Customer Content (as a data controller) through the Services to outside the EEA, Hootsuite is o ering its EU customers a data processing agreement as an addendum to their existing Hootsuite agreement (“Data Processing Addendum”). This incorporates the European Commission’s Standard Contractual Clauses (processors) of 2010 (also known as “model processor clauses” or "SCC 2010”).
Please note that the Data Processing Addendum only applies to the extent there is not another legal basis in place to validate the transfer of Personal Information to outside the EEA.
The Data Processing Addendum and some FAQs are available to all of our Customers. If you would like to incorporate the Data Processing Addendum into your existing agreement with Hootsuite, please email us and we will promptly send you Hootsuite’s Data Processing Addendum for you to complete, sign and return to us.
If you have any questions, please feel free to contact us.
E-Mail-Einstellungen
Hootsuite kommuniziert mit den Nutzern in erster Linie per E-Mail. Wir respektieren Ihre Privatsphäre und möchten Ihnen nur E-Mails zusenden, die für Sie von Interesse sind. Sie können selbst entscheiden, welche E-Mails Sie erhalten möchten. So können Sie von Hootsuite versandte E-Mails abbestellen und Ihre Kontoeinstellungen entsprechend ändern. Sie können auch zukünftige E-Mails über einen Link abbestellen, den Sie jeweils in den E-Mails finden, die Sie von uns erhalten.
Ihre Rechte
You can contact us to obtain a copy of the Personal Information held about you by us. This may be subject to a fee not exceeding any prescribed fee permitted by applicable law. You can also ask us to correct and, where relevant, erase that information. Please note that certain Personal Information may need to be retained by Hootsuite for a period of time following cancellation of your account where this is necessary for our legitimate business purposes or required or authorized by applicable law. As mentioned above you have a right to change your email preferences at any time.
Bitte beachten Sie, dass Hootsuite als Bindeglied zwischen unseren Benutzern und den verschiedenen unterstützten Plattformen und Apps von Drittanbietern fungiert. Oftmals befinden sich die über Hootsuite veröffentlichten Inhalte nicht in der Verfügungsgewalt von Hootsuite oder können von Hootsuite nicht kontrolliert werden. Alle Inhalte, die Sie mittels der Dienste über unterstützte Plattformen oder Apps von Drittanbietern zugänglich gemacht haben, können Dritten und einem Großteil der Öffentlichkeit weiterhin zur Verfügung stehen, da diese Inhalte nun der Kontrolle der Betreiber der unterstützten Plattformen und/oder der Apps von Drittanbietern unterstehen.
Kontakt
Falls Sie weitere Fragen zu diesen Datenschutzrichtlinien haben, wenden Sie sich bitte per E-Mail an:
General Counsel, Hootsuite Legal Services
oder:
General Counsel, Hootsuite Legal Services c/o Hootsuite Media Inc. 5 East 8th Avenue Vancouver, BC V5T 1R6 Kanada
© Hootsuite Media 2015