Direkt zum Content
Hoot suite dashboard showing Instagram publishing, social listening, analytics, and more

Stress less with the world’s best Instagram scheduler and analytics tool

Hootsuite is so much more than the no. 1 Instagram auto-poster. It also helps you plan great content, boost your follower count, and rack up more sales on Instagram — in way less time, with way less effort.

Planen Sie Instagram-Beiträge und vieles mehr

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Create

Save hours with an AI Instagram caption writer, stock photos, a hashtag generator, and stylish Instagram templates. Right at your fingertips.

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Schedule

Schedule all your Instagram posts — photos, videos, carousels, Stories, and Reels — at the time your audience is most likely to engage.

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Track

Track the performance of every Instagram post so you know exactly what's working and what's not. Then adjust your strategy for the best results.

The ultimate dashboard for explosive Instagram growth

Automatically identify your top-performing posts and understand what gets your audience engaged. Then turn those insights into actions so every post is a winner.

Track dozens of Instagram analytics metrics — from engagement rate and follower count to page unlikes — all in one place. Plus, monitor social performance on Facebook, X, TikTok, LinkedIn, YouTube, and Pinterest in the same place.

Use Canva templates, a built-in social media AI writer, and a hashtag generator to fill your content calendar at record speed. Generate Instagram captions based on the latest trends, upcoming holidays, or start from scratch.

See exactly when to post on Instagram based on your audience’s activity and goals. Then, schedule feed posts, Stories, and Reels to go live at that time (and watch your follower count soar).

Respond to Instagram comments and private messages alongside all your other social media platforms — all in one tab. Reply faster and provide the best answer possible by assigning conversations to the right teammate. 

Instagram-Analysen in Hootsuite
Hootsuite caption generator
Hoot suite best time to publish
Hoot suite messaging platform

Schalten Sie Instagram mit Direktveröffentlichung und Automatisierung auf Autopilot

Hootsuite Content-Kalender

Keep your content calendar full and well-organized


See your Instagram posts in a calendar view alongside other channels, so you can make the algorithm happy with consistent content. Drag and drop to reschedule and easily see the best time to post. Cross-post to other networks in just a few clicks and easily export your calendar to share.

Hoot suite trend tracking

Never miss your chance to go viral or beat your competitors to the latest trends

With Hootsuite Streams and industry trend tracking, you can discover what's trending before anyone else. Keep your finger on the pulse of what your competitors are posting and know exactly what gets your audience engaged. Plus, see what people are saying — and how they feel — about your brand and competitors with mention tracking.

Testen Sie die Software 30 Tage kostenlos

Hoot suite Instagram competitive benchmarking

Sehen Sie, was funktioniert und wie Sie im Vergleich zur Konkurrenz dastehen


Verfolgen Sie die Leistung Ihrer Beiträge mit detaillierten Instagram-Analysen, die anzeigen, was Ihrer Zielgruppe am besten gefällt. Ermitteln Sie Ihre erfolgreichsten Beiträge, finden Sie den besten Zeitpunkt für Ihre Beiträge und vergleichen Sie Ihre Leistung mit der Ihrer Konkurrenten und Ihrer Branche insgesamt.

Hoot Suite Instagram advertising features

Manage paid and organic posts side by side

Automatically turn top-performing Instagram posts into revenue-driving paid ads and reach new audiences by targeting users based on location or personal characteristics. Plus, post and monitor paid ad performance for multiple networks — right next to your organic posts.

Koch in weißem Hemd und schwarzer Schürze arrangiert frische Backwaren in einer Bäckerei-Vitrine, wobei Instagram-Interface-Elemente angezeigt werden

Boost leads and engagement with automated DMs for comments

Meet your users where they are — scrolling their feeds. Set up automated Instagram DMs so that when a user comments a specific keyword on your post, they automatically receive a DM. Add varied responses and delay comment replies for more authentic, personalized responses.

Hootsuite ist die zentrale [Anlaufstelle] für alles, was Sie benötigen. Von der Content-Planung bis hin zu Optionen für Branding, das auf Ihre Plattform abgestimmt ist: Hootsuite ist der Inbegriff von „intelligenter arbeiten, nicht härter“.
Trevor D.
Communications Manager
G2 Reviewer
Frau am Laptop mit Hootsuite-Logo, Instagram-Logo und Hootsuite-Funktionen

Try the no. 1 instagram scheduling tool for free — no strings attached

Get started today and enjoy 30 days of Hootsuite completely free. Then sit back, relax, and watch your Insta stats skyrocket.