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VANCOUVER, BC— August 17, 2022 — Today, Hootsuite, the global leader in social media management, is proud to announce it has been awarded ‘Best Overall Social Media Management Platform’ at the fifth annual MarTech Breakthrough Awards. This year, the MarTech Breakthrough Awards evaluated over 2,950 nominations and recognized the world’s most innovative products, solutions and services in the global field of marketing, advertising and sales technology. 

“Being recognized as the leading social media management platform at the 2022 MarTech Breakthrough Awards is an incredible accomplishment felt across the organization," said Natalia Williams, Chief Product Officer at Hootsuite. “Keeping up with the lightning speed pace of social has been inherent to Hootsuite’s DNA since we started 14 years ago. This recognition is a testament to our innovation in the space, and our continued ability to adapt and evolve our product to best reflect the social landscape and the needs of our customers – from the smallest businesses to the largest enterprises, and every creator in between. We’re thrilled to receive this honor and to be featured alongside our talented peers.”

As reported in the July update of Hootsuite’s Digital 2022 report, 75 percent of Internet users aged 16-64 use social media to research brands and products. Given this new digital reality, scaling a business and reaching users effectively through social platforms has become a key component to growth — and also a challenge for social marketers. As the world’s first social media management platform, Hootsuite helps organizations to bridge this gap by arming brands with the right tools, insights and guidance to maintain a pulse on ever-evolving digital trends and the complex world of social.

The Hootsuite platform has evolved beyond its publishing and scheduling capabilities, helping organizations to connect with their customers more efficiently across multiple platforms, as well as improving the customer experience through enhanced analytics and consumer insights. Through new integrations, acquisitions and a refreshed brand identity, customers can benefit from a suite of tools that span all areas of a business’ growth, including social marketing, social commerce, social customer care and employee advocacy.