Hootsuite Impact means improved student engagement
Impact makes it easier for higher education providers to know how to engage their students on social media.
Every education marketer needs to tangibly prove their social media ROI. And now, you can.
This exciting case study from your peers at Purdue University who used social to achieve the highest single-day fundraising in higher ed history.
Impact helps education marketers like you better understand the value and marketing results generated by their social media efforts. You'll understand the actions you need to increase results from your organic and paid social media content.
Executive ROI dashboard
Go beyond vanity metrics. Show your boss how social media channels and campaigns are driving conversions, leads, and sales in customized dashboards with graphs, tables, and KPI summaries.
Optimize organic and paid strategies
Measure conversions by social channel and separate ROI between owned and paid media. Improve performance by analyzing by content, spend, and conversions.
See what’s working for your competitors and analyze their best tactics over time. It’s easy to track your competitors’ top-performing content types, monitor their follower growth, and discover new topics to add to your content strategy.
Real-time strategy insights
Learn how your followers interact with your content and get specific recommendations to continually increase your reach and revenue. Get month over month analysis on performance through easily digestible, sentence-based insights.
See the bigger picture
Connect with Adobe Analytics to bring measurement across the entire customer journey together. Leverage BI tools, like Tableau and Microsoft Power BI, to compare your social data to other marketing efforts and share it with other teams, in one place.
Start measuring your social media ROI
See Hootsuite Impact in action.