Sblocca il potere dei social con Hootsuite gratis per 30 giorni
Porta la tua strategia sui social media in modalità crescita esponenziale con una prova gratuita di Hootsuite. Risparmia tempo, espandi il reach e guarda l'engagement salire alle stelle con un mese di Hootsuite completamente gratuito. Al termine del periodo di prova, puoi annullare o scegliere il piano più adatto alle tue esigenze. Senza impegno.

Il toolkit completo per i social media
Quel post non si pubblicherà da solo. Oh aspetta, invece sì. Con Hootsuite, puoi programmare un numero illimitato di post da pubblicare in qualsiasi momento.
Ottieni analisi approfondite sui momenti migliori per pubblicare, per identificare i post con le migliori performance e per ottenere un confronto fra la crescita dei follower e quella di altre aziende.
Con i piani gratuiti e a pagamento di Hootsuite puoi pubblicare su tutti i suoi social network da un'unica postazione. Consulta velocemente la programmazione attraverso una vista calendario di tutti i tuoi post sui social in tutti i canali.
Misura le performance dei post e scopri cosa funziona per te. Usa l'analisi per garantire che ogni post salga alle stelle.




Confronta le funzionalità di Hootsuite "faccia a faccia"
Legenda Incluso nel piano Non incluso nel piano * Available with multiple users | Standard per user/month, billed annually | Più apprezzato Advancedper user/month, billed annually | Enterprise Contatta per info sui prezzi |
---|---|---|---|
General | |||
Connect accounts to publish, schedule, and manage all your content in one place. | 5 | Illimitato | Unlimited |
The number of users that can collaborate within your Hootsuite account. | 1+ | 1+ | 5+ |
Enable employee collaboration, streamline workflows, and manage permissions. | vero* | vero* | vero |
Customize what you get notified about so that you can focus on what matters to you. | vero | vero | vero |
Publishing and content curation | |||
Draft, schedule, and publish posts to keep your content flowing. | Illimitato | Illimitato | Unlimited |
Schedule a post to multiple networks or customize your post for each network. | vero | vero | vero |
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view. | vero | vero | vero |
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics. | vero | vero | vero |
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays. | |||
Migliora e perfeziona i post con l'intelligenza artificiale (OwlyWriter). Correggi ortografia e grammatica, ottimizza la lunghezza della didascalia, cambia il tono o rendi il tuo post fruibile. | vero | vero | vero |
Automatically generate hashtags based on your content as you draft posts. | vero | vero | vero |
Access Canva’s design templates or create new visuals directly in Hootsuite. | vero | vero | vero |
Trova immagini stock e GIF gratuite per i tuoi post sui social direttamente nella libreria dei contenuti di Hootsuite. | vero | vero | vero |
Easily export your social media calendar as a .csv or .pdf file to share with others. | vero | vero | vero |
Keep your brand voice consistent by allowing team members to approve posts before publishing. | falso | vero* | vero |
Empower collaboration through conversation, mentions, and notifications on your social posts. | vero* | vero* | vero |
Create a custom link in bio page to drive (and track) traffic from social to your websites. | falso | vero | vero |
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file. | falso | vero | vero |
Accorcia i link (link Ow.ly) per mantenere i post in ordine e usare meno caratteri nella didascalia. | vero | vero | vero |
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. | falso | vero | vero |
Set up link setting presets to automatically shorten and track links. | falso | vero | vero |
Use the Bitly link shortening and management platform with Hootsuite. | falso | vero | vero |
Pause your scheduled posts to revise, edit, or reschedule for later. | falso | vero | vero |
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite. | vero | vero | vero |
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse. | vero | vero | vero |
Select the specific audience who can see your Facebook or LinkedIn Page posts. | vero | vero | vero |
View trending topics by industry or use Quick Search to see what people are talking about right now. Plus, set up search streams to monitor trends and surface content to share on social. | vero | vero | vero |
Measure and compare campaign performance using predefined tags on all posts. | falso | vero | |
Analytics | |||
Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team. | falso | vero | vero |
Monitora la performance sui social network con modelli di report predefiniti, inclusi i report sulla crescita dell'audience e sull'engagement dei post. | vero | vero | vero |
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best. | vero | vero | vero |
A side-by-side comparison of the most important metrics for all your social networks. | vero | vero | vero |
Discover how you compare with others in your industry and find smart new ways to improve. | vero | vero | vero |
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more. | 5 competitor | 20 competitor | 20 competitors |
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal. | vero | vero | vero |
View a weekly snapshot of your social media performance across Facebook, Instagram, and LinkedIn. | vero | vero | vero |
Get insights and recommendations to improve your social performance score and drive more impact from social. | vero | vero | vero |
Track team metrics to monitor customer response and resolution times. | falso | vero | vero |
Leave notes on reports to ask team members questions, provide context, or highlight specific results. | falso | vero | vero |
Add your brand logo or image on your analytics reports. | falso | vero | vero |
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account. | vero | vero | vero |
Automatically set up an emailed report schedule to keep track of important metrics. | vero | vero | vero |
Export your analytics reports in .csv or .xlsx. | falso | vero | vero |
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time. | falso | vero* | vero* |
Send analytics reports to an external email address on a set schedule. | falso | vero | vero |
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic. | falso | falso | vero |
Messaging and customer service | |||
Gestisci le conversazioni pubbliche e private sui social network da un'unica piattaforma. | vero | vero | vero |
Configura i DM automatici in modo che quando un utente commenta una parola chiave specifica su un tuo post su Instagram, puoi ricevere automaticamente un DM. | vero | vero | vero |
Use saved replies to quickly respond to common customer messages. | falso | vero | vero |
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy. | falso | vero | vero |
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences. | vero* | vero* | vero* |
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow. | falso | vero | vero |
Use topics help group, route, and prioritize conversations in the queue. | falso | vero | vero |
Control the conversations that teams have access to so that team members can resolve conversations more efficiently. | vero* | vero* | vero* |
Track team metrics to monitor customer response and resolution times. | falso | vero | vero |
Easily search to find conversations, keywords in messages, or contacts. Plus, use filters to find exactly what you need. | falso | vero | vero |
Gestione delle conversazioni dei post pubblici, privati, organici e dei dark post in un'unico luogo. | vero | ||
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox. | |||
View a customer's conversation history across networks and see if they've been working with another agent. | falso | vero | vero |
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs). | falso | vero | vero |
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing"). | vero* | vero* | vero* |
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers. | falso | vero* | vero* |
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more). | falso | vero | vero |
Prompt agents to select a reason or topic or leave a comment when they resolve conversations. | falso | vero | vero |
Auto-assign messages to the right individuals so customers get quicker responses from the right people. | falso | vero* | vero* |
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation. | falso | vero | vero |
Create and export .csv file reports with up to 18 months of your inbox data. | falso | vero | vero |
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together. | falso | vero | vero |
Provide 24/7 support for high-volume questions with a generative AI chatbot. | falso | falso | vero |
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks. | falso | falso | vero |
Social listening | |||
Search trends and mentions from the past 7 days across select websites and social media channels. | vero | vero | vero |
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels. | falso | vero | vero |
Confronta come appare online il nome del tuo brand o un argomento specifico rispetto ai concorrenti o ad altri temi simili. Valuta il sentiment, il volume delle menzioni, l’engagement e altro ancora. | 2 | 5 | 5 |
Analizza dati e conversazioni estesi con riepiloghi condensati in un formato di facile lettura. Blue Silk™ AI è un'AI proprietaria progettata specificamente per l'ascolto sui social media. | vero | vero | vero |
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement. | vero | vero | vero |
Detect your visual brand presence online, including logos in images, photos, and videos. | vero | vero | vero |
Detect peaks in volume, engagement, and reach over time and automatically track new increases and decreases in results. | vero | vero | vero |
See how your search results change over time, with up to 13 months of historical data. | falso | falso | vero |
Cerca siti di notizie, newsletter, blog, forum, Facebook, X, BlueSky, YouTube, Quora e podcast. | vero | vero | vero |
Easily export attractive reports in .pdf or PowerPoint format to share with team members. | vero | vero | vero |
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic. | falso | vero | vero |
Search trends, mentions, and data from the past 13 months. | falso | falso | vero |
Cerca tendenze e menzioni su Instagram, Facebook, X, Threads, YouTube, LinkedIn, Reddit, BlueSky, Quora, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line, siti di notizie, newsletter, blog, forum e podcast. | falso | falso | Add-on |
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more. | falso | falso | vero |
Schedule reports for topic insights for your saved searches. | falso | falso | Add-on |
Campaign and ad management | |||
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X. | vero | vero | vero |
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X. | vero | vero | vero |
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X. | vero | vero | vero |
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite. | vero | vero | vero |
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you. | vero | vero | vero |
Get more out of social media | |||
Empower employees to share your posts across their own social networks. | falso | falso | vero |
Understand, improve, and showcase the business value of social media. | falso | falso | Add-on |
Empower your teams with Hootsuite’s social and messaging engagement platform. | falso | falso | Add-on |
Monitor trends, see real-time insights, and get actionable reports through AI-powered alerts and summaries. | falso | falso | Add-on |
Provide 24/7 support for high-volume questions with a generative AI chatbot. | falso | falso | vero |
Monitor brand reviews alongside social mentions in Hootsuite. | falso | falso | vero |
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks. | falso | falso | vero |
Access and security | |||
Control which features and social accounts your team members have access to. | vero* | vero* | vero* |
Set custom user permissions to control which features and social accounts your team members have access to. | falso | vero* | vero* |
Get access to all your Hootsuite products with one username and password. | falso | falso | vero |
Integrate Proofpoint (formerly Nexgate) software for automated social security. | falso | falso | Add-on |
Training and success | |||
Get resources that help you use Hootsuite to achieve your business objectives on social. | falso | falso | |
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more. | falso | falso | vero |
Consulting, customized training, and specialized onboarding. | falso | falso | vero |
Learn how to use every Hootsuite product and feature with a course tailored specifically to enterprise businesses. | falso | falso |
Questa app fa di risparmiare tantissimo tempo per la programmazione e la pubblicazione di informazioni sui social media e consente a piccole società di consulenza come la mia di espandere notevolmente le proprie attività di sensibilizzazione verso un'audience potenziale molto più ampia.

Domande frequenti
Hootsuite è gratuito?
Puoi provare qualsiasi piano Hootsuite gratuitamente per 30 giorni. Per continuare a usare Hootsuite dopo la fine del periodo di prova, è sufficiente passare al piano Hootsuite a pagamento più adatto a te.
Riceverò qualche notifica prima della fine del periodo di prova gratuito?
Sì, riceverai una notifica via e-mail sette giorni prima del termine della prova. Per non rischiare di incorrere in eventuali spese, puoi passare a un nuovo piano o eliminare l'account in qualsiasi momento durante il periodo di prova di 30 giorni.
Mi verrà addebitato il costo della mia prova?
No. Non ti verrà addebitato alcun costo fino al termine della prova gratuita. Durante il processo di iscrizione, vedrai la data della fine del periodo di prova in modo da poter eseguire l'annullamento o l'upgrade in anticipo. Inoltre, ti invieremo una notifica una settimana prima del termine del periodo di prova.
Quali modalità di pagamento accettate?
Accettiamo carte di credito Visa, MasterCard e Discover, JCB e PayPal e, per i piani Enterprise e Business annuali, possiamo emettere fattura. Le fatture possono essere pagate tramite carta di credito, assegno, bonifico o stanza di compensazione automatizzata (ACH).
Hootsuite offre sconti per organizzazioni no-profit?
Sì, offriamo tariffe scontate alle organizzazioni no-profit con un piano Professional o Team. Verifica se la tua organizzazione soddisfa i requisiti qui.
Diventa un supereroe dei social media con Hootsuite
Non tutti gli eroi volano o scalano gli edifici. Alcuni salvano il mondo con Hootsuite, lo strumento numero uno per la gestione dei social media. Provalo gratis per 30 giorni.