Soar on social with Hootsuite x Talkwalker — all in one dashboard
Never miss a mention, trend, or a chance to engage with your audience. And do it all faster and easier thanks to the industry’s leading AI.
What does Talkwalker bring to Hootsuite?
Hootsuite Listening is now powered by Talkwalker. That means every Hootsuite plan has the world's deepest social listening technology built right into the dashboard.
Track every
brand mention
Monitor across 30+ social networks and 150 million websites. Plus, detect mentions in images, video, and audio.
Never miss the
latest trends
Now, thanks to Talkwalker, every Hootsuite plan lets you monitor trending topics in your industry.
Save time with
Blue Silk™ AI
Summarize data, detect peaks, and forecast trends with a proprietary AI designed for social media listening.
Press release: Hootsuite acquires social listening leader Talkwalker
Big news! Hootsuite recently acquired the world’s leading social media monitoring solution. That means our platform just got way better.
Sharpen your marketing strategy with social listening
Social media monitoring isn’t just about keeping an eye on social media conversations. It’s also about informing your entire marketing strategy — from your brand’s reputation to consumer research.
Protect (and improve) your brand’s reputation
Hop into conversations and mitigate negative chatter. Hootsuite Listening, our Enterprise add-on, lets you set up real-time data alerts, easily investigate spikes, and monitor key issues as they unfold. That way, you can react in real-time to crises, fraudulent claims, and misinformation.
Discover what gets your audience engaged
Fill your content calendar with content you know will get your followers to engage. With data-backed insights gauging audience and market interest, you’ll know what to post before you post. View search volume, sentiment, trending hashtags, top brands, big events, and more.
Benchmark against competitors to make more informed decisions
Learn all about your competitors strengths and weaknesses — on social media and beyond — with Talkwalker and Hootsuite’s benchmarking tools. Make more informed decisions on market positioning, product differentiation, and resource allocation based on competitive insights.
Understand what’s working, act fast, and prove your impact
Demonstrate what works with visual reports and data exports. Visualize a change in sentiment, compare performance against your competitors, and generate AI-automated summaries. Plus, show your progress on social media over time and track hundreds of metrics by post, network, or time period.
Frequently asked questions
Yes. On April 8, 2024, Hootsuite announced its acquisition of Talkwalker, the leading AI-powered social listening solution.
Yes. Many Talkwalker features are integrated into the Hootsuite dashboard.
When we acquired Talkwalker, we knew we wanted to bring its technology to all of our customers. That’s why every Hootsuite plan comes with Listening Basics. Search the past 7 days of keywords and mentions across basic data sources, track trends by industry, and analyze sentiment.
All Hootsuite plans include:
Quick Search (7 days) — Search trends and mentions from the past 7 days across basic data sources, including news sites, newsletters, blogs, forums, Reddit, X, and Quora.
Sentiment analysis — View the emotional tone and feeling behind brand and topic mentions to better understand the emotions driving engagement.
Need deeper listening? Hootsuite Listening, powered by Talkwalker is our Enterprise plan add-on, designed for businesses that need the deepest social listening coverage. Search the past 30 days of keywords and mentions across hundreds of websites and social media networks, and use Blue Silk™ AI to summarize data, forecast trends, predict topic volumes, and more.
You can add Hootsuite Listening to your Hootsuite Enterprise plan to access advanced features, such as:
Quick Search (30 days) — Search trends and mentions from the past 30 days across advanced data sources, including Facebook, Instagram, YouTube, LinkedIn, Reddit, X, Mixcloud, Vimeo, news sites, newsletters, blogs, forums, podcasts, and more.
Sentiment analysis — View the emotional tone and feeling behind brand and topic mentions to better understand the emotions driving engagement.
Blue Silk™ AI summaries — Analyze data and conversations and then have AI condense it into summaries in an easy-to-read format.
Image recognition — Detect your visual brand presence online, including logos in images, photos, and videos.
… and much more.
No. For now, when you purchase Talkwalker standalone through Talkwalker.com, you do not get access to Hootsuite.
The answer is simple: Hootsuite’s acquisition and integration of Talkwalker is taking our mission of unlocking the value of social media relationships to the next level.
We’re constantly talking to social media managers and know that they want insights and actionable strategies they can turn into real impact on social.
With our Talkwalker integration, Hootsuite has created an all-in-one social media performance engine, allowing customers to turn insights into action on social media, faster. We are helping organizations transform social into a more valuable channel than ever before — with the receipts in the form of real business impact and revenue.
Read the press release for more.
No! Hootsuite has no plans to shut down or stop improving Talkwalker technologies.
Every Hootsuite plan automatically includes Listening Basics. If you’d to add Hootsuite Listening, powered by Talkwalker — which includes many advanced social listening features — you can start by requesting a demo.
Get access to the all-new Hootsuite right now — completely free
Try Hootsuite Listening Basics completely free right now by signing up for a trial. If you’d like to learn more about Hootsuite’s advanced social listening capabilities, be sure to request a demo of Hootsuite Enterprise.